Business Growth Innovation by Ford Saeks

Business Growth Innovation – Ford Saeks, CSP | Prime Concepts Group Inc.
Wichita Metro Chamber of Commerce, October 28, 2014
(c) MMXIV Ford Saeks, www.PrimeConcepts.com 1
Business Growth Innovation
Game Changing Ideas to
Transform Your Business!
Ford Saeks
www.PrimeConcepts.com
Taking Care of Business Seminar
October 28th, 2014
Biggest
Challenge?
Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com
Capture!
Ford Saeks PrimeConcepts.com
Integrated Marketing Agency

B.S.
What’s Your 20%?
Too Many
Ideas…
And Not
Enough Time!

IF You Really Want to Do
Something, You’ll Find A Way…
IF You Don’t, You’ll Find an Excuse.
– Jim Rohn
Prosperity
Consciousness
Dream Board
17
It’s not what
you know…
it’s what you do!

Are You Making It Too Hard?
Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com 21Ford Saeks PrimeConcepts.com
Message
“why”
Market
“who”
Method
“how”
If You Can’t Explain
it Simply, You Don’t
Understand it Well
Enough…
‐‐ Albert Einstein
Ford Saeks PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.com
Compelling Copy!

1. Headline
2. Sub-headline
3. Emotional Hook
4. Benefits
5. Features
6. Social Proof
7. Credibility
8. Call to Action Copywriting
Capturing More Leads
Ford Saeks PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.comFord Saeks PrimeConcepts.com
Top Prospect
or Customer
Questions?
Best
Format?
Lead Magnets
Creating Special Reports / Articles / Posts
• Ways
• Keys
• Secrets
• Myths
• Ideas
• Steps
• Strategies
• Lessons
Pick a number between 1 and 50 and create your
compelling headline for a special “value-added” report
Marketing
Methods

Promotional Materials
Brochures
Website
Social Media
Sales Letters
Marketing Concepts
Display Advertisements
Direct Mail
Email Campaigns
Referral Strategies
Signage, Others…
Your Website = Social Proof
Digital Footprint
93% of all buying decisions start
with an online search
Keywords

Mystery Shop
Check Search‐engines | Social Media Websites
Review‐type Websites
Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com Ford Saeks PrimeConcepts.com
Website Performance?
Imagine You’re
the Prospect
“Keyword-rich” Semantic Content
Keywords Drive Traffic…

Intent?
88% of consumers who
search for a type of local
business on a mobile
device either will call or
go to that business
within 24 hours. That’s
real business!
Pew Research 2014
User Experience
Responsive Website Design
Mobile >> Tablet >> Desktop

Outsource?
Outsourcing Advantages
PrimeConcepts.com
316-942-1111
www.PrimeConcepts.com
Ford Saeks 316-942-1111
HOT
SEATS
Fish Where the Fish Are…
Social Media
Sites are Just
Databases

Business Listings – Enhance
Ask for Reviews
1. Verbally ask for reviews & likes
2. Provide flyers or cards
3. Print on receipts
4. Ask for email addresses to build your list
5. “Don't forget to review our service at”
www.Google.com/Places/youroffice....
6. Get creative to get more reviews ‐ it will get you more traffic,
higher credibility & trust
7. Create graphics that link to Yelp, Google Places, etc. where it says
to give us a review today at ...
8. Push Google Places, Facebook, and Yelp
Building Influence
• Testimonials /
success stories
• Marketing &
advertising
• Digital brochure /
demos
• “How-to” videos
• Promos or specials
• Man-in-the street
interviews
• Email videos
• News & reviews
• Video sales letters
• Training videos
• Google hangouts
WHAT?
iRig Mic
http://www.ikmultimedia.com
Works with iPhones /
Smartphones to capture clear
audio for VIDEOS
Custom YouTube
Header Graphic

© MMXIII Ford Saeks, www.PrimeConcepts.com
Get the Slides at
www.PrimeConcepts.com/nsaevent
© MMXIII Ford Saeks, www.PrimeConcepts.comFord Saeks PrimeConcepts.com
LinkedIn
Prospecting
1. Keyword Phrases
2. Current Positions
3. Targeted Searches
4. Campaigns
5. Message through
Groups
Six Steps to LinkedIn Lead Generation
1. Update Your Profile
2. Update Your Company Profile
3. Design your campaign
4. Advanced & Saved Searches
5. Message Contacts
6. Track and Nurture
Connect with Ford Saeks
www.linkedin.com/in/Primeconcepts
Video Email… Bomb Bomb
PrimeConcepts.com/resources

PrimeConcepts.com/resources Google Plus for Business
To create a Google+ Page, you first need to
have a personal profile on Google+.
You can log in using any existing Google account.
Social Media & Personal Branding
Ford Saeks PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.com © MMXIII Ford Saeks, www.PrimeConcepts.com

Action
Steps
Prime Concepts Group Inc.
www.PrimeConcepts.com 316-942-1111

Business Growth Innovation by Ford Saeks

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