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Business Diagram V3

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Leadership [Designers? Planners?] Employees [Builders?] Customers [Consumers?] Why What How When Information Why What How When Information
Leadership Employees Customers Why: Vision/Mission/ Purpose What: Offer/Don’t Offer How: Values, Behaviours, Strategic Pillars, Iconic Actions, Internal Comms When: Goals, KPIs Information Why: Vision/Mission/ Purpose What: Offer/Don’t Offer, Brand attributes, brand benefits How: Values/Behaviours, Differentiating actions, Hygiene-factor actions, Tone of voice, price, comms, channels When: Goals, customer charter, SLAs Information
Leadership Employees Customers Why: Vision/Mission/ Purpose What: Offer/Don’t Offer How: Values, Behaviours, Strategic Pillars, Iconic Actions, Internal Comms When: Goals, KPIs Information Why: Vision/Mission/ Purpose What: Offer/Don’t Offer, Brand attributes, brand benefits How: Values/Behaviours, Differentiating actions, Hygiene-factor actions, Tone of voice, price, comms, channels When: Goals, customer charter, SLAs Information ALIGNMENT ALIGNMENT ALIGNMENT

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Business Diagram V3

  • 1. Leadership [Designers? Planners?] Employees [Builders?] Customers [Consumers?] Why What How When Information Why What How When Information
  • 2. Leadership Employees Customers Why: Vision/Mission/ Purpose What: Offer/Don’t Offer How: Values, Behaviours, Strategic Pillars, Iconic Actions, Internal Comms When: Goals, KPIs Information Why: Vision/Mission/ Purpose What: Offer/Don’t Offer, Brand attributes, brand benefits How: Values/Behaviours, Differentiating actions, Hygiene-factor actions, Tone of voice, price, comms, channels When: Goals, customer charter, SLAs Information
  • 3. Leadership Employees Customers Why: Vision/Mission/ Purpose What: Offer/Don’t Offer How: Values, Behaviours, Strategic Pillars, Iconic Actions, Internal Comms When: Goals, KPIs Information Why: Vision/Mission/ Purpose What: Offer/Don’t Offer, Brand attributes, brand benefits How: Values/Behaviours, Differentiating actions, Hygiene-factor actions, Tone of voice, price, comms, channels When: Goals, customer charter, SLAs Information ALIGNMENT ALIGNMENT ALIGNMENT