This document discusses the design process and how Adobe can help. It outlines the typical stages of project discovery, visual design, building and integrating, and conclusion. The presenter emphasizes that design is about solving problems and not jumping straight to solutions without proper research. Adobe tools can help document research through templates, affinity diagrams, maps, personas, style tiles, site maps, and other deliverables to better understand user needs. Effective documentation of the design process is important.

1. BUSINESS, DESIGN PROCESS &
THE THREAD OF ADOBE
Maria Gosur
Creative Thinker • Designer • Coder • Educator • Entrepreneur
www.icancreatethat.com
@mariagosur

2. ● Web Designer/Developer at
Schoolcraft College
● Owner of Creative Seed creative group
(formally I Can Create That)
● Co-founder of LivWel
● Human-Computer Interaction (HCI)
student at the University of Michigan
MARIA GOSUR

3. WHAT WE WILL TALK ABOUT
The design process in a nutshell
Examples of deliverables
WHAT WILL NOT TALK ABOUT
How to create these deliverables
AGENDA

4. Page Layout • Posters • Brochures • Photography • Identity
Graphics • Video • Multimedia • Coding • User Interfaces
ADOBE DOES COOL DESIGN STUFF
(Icon Graphics: http://ikons.piotrkwiatkowski.co.uk)

5. THE DESIGN PROCESS
Project
Discovery
Visual
Design
Build &
Integrate
Conclusion

6. THE DESIGN PROCESS
Project
Discovery
Visual
Design
Build &
Integrate
Conclusion
Whoa!

7. Design is about
SOLVING PROBLEMS

8. Designing without research is like
getting into a taxi
and just saying,
“DRIVE.”
“
- Facebook Research

9. THE RIDE
@mariagosur(Damien Newman, 2006)

10. STORY
What happens when you get too excited about the destination?

11. STORY

12. STORY
@mariagosur
● We had a great team.
● We had bias support.
● We believed in our idea.
● We were excited!
--but we jumped into the taxi
and said “just drive”...

13. AFFINITY DIAGRAMS

14. AFFINITY DIAGRAMS
● Patterns are seen.
● The problem isn’t adherence.

15. MAPS

16. MAPS
(Note: content is blurred from view)

17. www.livwel.co
We meet you where you’re at,
and help get you to where you’re going.

18. LivWel

19. LivWel

20. OTHER EXAMPLES

21. PERSONAS

22. STYLE TILES
● Color Palette
● Textures
● Patterns
● Photography
● Print Typography
● Web Typography
(Note: content is blurred from view)

23. SITE MAPS
(Note: content is blurred from view)
● Main Navigations
● Sub-Navigations
● Converse Comments

24. INTERACTION MAPS

25. COMPARATIVE ANALYSIS
(UMSI 622 Group; Note: content is blurred from view)
---Features---
--- Competitor Products/Services ---

26. DOCUMENTATION

27. ● Design is about solving problems.
● Adobe can help you document
your research toward this
understanding.
● Have a workflow, create templates.
SUMMARY

28. BUSINESS, DESIGN PROCESS &
THE THREAD OF ADOBE
Maria Gosur
Creative Thinker • Designer • Coder • Educator • Entrepreneur
www.icancreatethat.com
@mariagosur