Jendayi Berry is applying for a product designer position. She has a background in visual arts, product design, and graphic design. She believes she can help the organization by gaining a deep understanding of their vision to inform her design work, and by innovating new markets rather than just following trends. She has the skills to identify opportunities, design innovative and profitable products, and utilize visual storytelling to spark creativity.

1. HR DEPARTMENT
T O
Jendayi Berry, 6644 Morgan Ave So, Richfield, MN 55423 Phone +1 (612) 281-9250 Email jendayiberry@gmail.com
A R T I S T & P R O D U C T D E S I G N E R
C O V E R L E T T E R
J E N D A Y I B E R R Y
A P P L Y I N G F O R A J O B I S L I K E A S K I N G A N O R G A N I Z AT I O N T O D AT E
Y O U . A n d l i k e a n y c o n t r a c t u a l r e l a t i o n s h i p b o t h p a r t i e s s h o u l d b e e q u a l l y
h a p p y w i t h w h a t t h e o t h e r b r i n g s t o t h e t a b l e . I ’ m a p p l y i n g t o y o u r p o s t f o r a
p r o d u c t d e s i g n e r b e c a u s e I ’ v e r e s e a r c h e d y o u r o r g a n i z a t i o n a n d t h e b e n e fi t s
y o u o f f e r e x c e e d m y e x p e c t a t i o n s . . .
Here's how I plan to exceed yours:
From day one I seek to greater understand the full scope of the organizations vision which will help frame my
design for the life of our relationship. As a visionary, trend research and product development is less about
jumping on “what’s hot” and more about innovating markets. Think of it like this. In football, a free-safety is the
third and final line of defense. Their position is to maintain a broad outlook of the whole picture with an eye that
can quickly anticipate where the play is going before it even happens. Jumping on trends is like being right
there, just in time to make the tackle, while innovating markets is being there a few seconds earlier to intercept
the ball thereby turning the tables in your teams favor. So my question here is which type of player do you
prefer?
As a product designer I am an expert at identifying opportunities in any market, conceptualizing products with
people in mind and designing innovative products that not only show profit potential but they function as well.
As a certified graphic recorder I also offer the power of visual storytelling to illuminate ideas, spark innovation,
guide design thinking, and facilitate strategy development. Finally, as my partner you’ll be able to utilize my
visual arts brand, JBerryart, to enrich your arts-related strategies.
I would like to thank you for taking the time to review my resume and I hope that you, too, see a mutual benefit
in our courtship. I will be reaching out to you within the next couple of days to further discuss your
organizations needs and clarify any questions that you may have moving forward.
Best regards,

2. S O F T WA R E
ADOBE INDESIGN (CC)
ADOBE ILLUSTRATOR (CC)
ADOBE PHOTOSHOP (CC)
P E R S O N A L
Name Jendayi Berry
Birthday 1st January 1984 (33)
Relationship Married
Languages English, Spanish, Japanese
C O N TA C T
Mobile +1 (612) 281-9250
Home +1 (612) 861-0105
Email jendayiberry@gmail.com
Address 6644 Morgan Ave So
Richfield, MN 55423
R E F E R E N C E S
Available upon request
P R O F I L E
My name is Jendayi Berry and I am a visual artist and product designer from Minneapolis, MN.
To your organization I bring a vast range of design knowledge that fulfils a growing demand for visionaries,
change makers and social innovators in the design sector.
W O R K
CONCRETE ARTIST & LABOURER
PARAGON RESTORATION II, PRIOR LAKE, MN, USA
Increased worth from $19 - 27 as a labourer in a foreign market in less than two years.
Sold top level management on a new untapped million-dollar business concept
in concrete art and historical restoration.
2015
PRODUCTION ASSISTANT & RECRUITER
RAW ARTISTS, MINNEAPOLIS, MN, USA
Assist in event setup, conduct personal brand market research and display,
Marketing efforts increased RAW artist enrolment and attendance by 23%
and increased personal brand awareness by 5%
2015
VISUAL MERCHANDISE COORDINATOR
STYLEDLIFE BOUTIQUE, EDINA, MN, USA
Developed merchandise plan for nationwide company expansion and direct 10+ employees
per season while achieving an average of $500k in personal sales each year. Achieved multiple
raises and participated in the companies consultancy program.
2008
E D U C AT I O N
CERTIFIED GRAPHIC FACILITATOR
ALPHACHIMP UNIVERSITY, ONLINE
Emerged as one of the most talented visual communicators in my class, able to
scribe conceptually with complex and systematic information.
2017
TECHNICAL MANAGEMENT
DEVRY UNIVERSITY, EDINA, MN, USA
2012
DESIGNCONCEPTS MANAGEMENT MARKETINGTEAMWORK
L I N K S
www.facebook.com/jendayiberryart
www.linkedin.com/jendayiberry
www.twitter.com/majimaniclothing
www.instagram.com/jendayiberryart
www.jendayiberry.wordpress.com
N U T R I T I O N A L F A C T S
R E S U M E
J E N D A Y I B E R R Y
FREELANCE GRAPHIC FACILITATOR
MORE BELIEF, MINNEAPOLIS, MN, USA
Currently networking for new business opportunities to serve the non-profit, music
industry and small business sectors.
2017
EMPLOYMENT GAPS2011 - 2015
•Student at DeVry University
•Personal Banker at Wellsfargo
•Principle at MajiMani clothing & JBerryart
ARCHITECTURAL DESIGN
ARIZONA STATE UNIVERSITY, TEMPE, AZ, USA
2002
J
B
Jendayi Berry, 6644 Morgan Ave So, Richfield, MN 55423 Phone +1 (612) 281-9250 Email jendayiberry@gmail.com

3. I N G R E D I E N T S
P O R T F O L I O
J E N D A Y I B E R R Y
M A J I M A N I C L O T H I N G
This is where Graphic recording meets
clothing. Serving the small business and
non-profit market MajiMani strives to
share empowering images that tell
stories while encouraging social change.
Made in the US, MajiMani features a
tri-black pearl grommet feature on the
collar as a symbol of the “collective
consciousness.”
www.instagram.com/majimaniclothing
www.facebook.com/majimaniclothing
www.morebelief.com
ART, PRODUCT DESIGN, GRAPHIC DESIGN, MARKET RESEARCH, SALES AND MERCHANDISING
N T E N T W E L L N E S S
Hand-painted images of gemstones
designed Ntententionally for the health
& wellness market. Product offering
includes 7 chakra cards, 12 birthstone
cards and a pack of blanks for art
therapy. Customers are encouraged to
frame the art as a reminder of their
Ntent.
www.jendayiberry.wordpress.com/
projects
J B E R R YA R T
As a painter I strive to create honest &
reflective art... yet I acknowledge that
the difference between hobby and
full-time lies in my ability to brand and
market myself.
In a short amount of time I have added
HGTV, Minneapolis Institute of Arts,
Minnesota Monthly, Public Functionary,
Letoille Mag, MSP mag and RAW artists
to my showcase list.
www.jendayiberry.wordpress.com
www.facebook.com/jendayiberryart
www.instagram.com/jendayiberryart
Jendayi Berry, 6644 Morgan Ave So, Richfield, MN 55423 Phone +1 (612) 281-9250 Email jendayiberry@gmail.com