Study of Advisory Success defines what success means for advisors in today’s environment and highlights the most salient issues facing advisors. Pershing’s inaugural study found that the most successful advisors anticipate what will lead the next generation of advisors. This year’s study finds that successful advisors adapt to client communications and client expectations.
Banks have used automation to remove friction points for customers to great success. However, automation cannot replicate human interaction, which is more important when it comes to making big financial decisions. Banks have addressed convenience and are working on trust, building customers’ confidence comes next. This will require highly-skilled humans, with automation supporting them behind the scenes.
In this session, you will learn:
The importance of emotionally connecting with customers
The role the branch can play in creating these connections
The new tools available to respond to the fast pace changes in the marketplace
Futurewealth 2015: Hanging in the Balance - Conversations with the FuturewealthyScorpio Partnership
In part 2 of Futurewealth 2015, we explore how HNW clients feel about the interactions they have with relationship managers. We ask the Futurewealthy about the communications they have with their wealth management firm; who do they want to hear from, when and about what.
Perceptions of Chinese businesses going globalBrunswick Group
In 2016, China has surpassed all other countries in cross-border M&A. Yet, this unprecedented level of investment is not without its challenges. Nearly one in ten attempted acquisitions by Chinese companies fail.
In Brunswick’s report, “Deals, Dreams & Doubts,” we go beyond the traditional deal volume and deal value data to understand the perceptions of those with a stake in Chinese outbound investment from Chinese business leaders to opinion elites. We surveyed 1,600 top decision makers in China and three of the top markets for Chinese outbound investment – the United States, the United Kingdom and Germany – to gain an insight into what drives the decision to invest and what impacts the decision to approve or reject investments by Chinese companies.
Regaining the trust of HNW and UHNW investors with advice: independence, obje...Scorpio Partnership
Presentation by Sebastian Dovey, Managing Partner of Scorpio Partnership, global leaders in supplying financial research, world wealth reports and HNW insight to the wealth management industry.
The current age of hyper transparency requires more public presence of corporate managers. In today’s business world, some of the most valued behaviours include taking part in events, being accessible to the media and available in social networks, sharing new insights and trends, playing a visible role in society or featuring on the corporate video channel.
This document includes detailed percentages about different aspects that show the interdependence between CEO reputation, company reputation, and market value and it’s based on the research The CEO Reputation Premium: Gaining Advantage in the Engagement Era, carried out by Weber Shandwick, in partnership with KRC Research, who sought to quantify the value of CEO reputation and measure the importance of CEO engagement. They conducted a survey of more than 1 700 executives that worked in companies with revenues of $500 million or more and represented 19 countries around the world.
Besides, it explains what CEO’s attitudes are more valued, what activities CEOs should do and what are the core competences for a CEO to Gain a Good Reputation.
It also talks about the perceptions of the highest executive power depending on gender. However, apart from these small differences, the reputations of male and female CEOs contribute approximately the same levels to the market value of their firms.
It ends up with some suggestions to maximize CEO's public presence and benefit corporate reputation.
Document written by Corporate Excellence – Centre for Reputation Leadership, quoting the research The CEO Reputation Premium: Gaining Advantage in the Engagement Era prepared by Weber Shandwick in collaboration with KRC Research in in 19 countries around the world from surveys of more than 1 700 executives of companies invoicing 500 million USD or more and released on March 2015.
2013 MA Innovation Economy Survey ResultsMassVentures
MassVentures has conducted research with the goal to gain a broad perspective on the state of the funding market for early stage technology companies in Massachusetts – what’s working well, what are the gaps, and how has it changed since we last conducted this research in 2011.
Study of Advisory Success defines what success means for advisors in today’s environment and highlights the most salient issues facing advisors. Pershing’s inaugural study found that the most successful advisors anticipate what will lead the next generation of advisors. This year’s study finds that successful advisors adapt to client communications and client expectations.
Banks have used automation to remove friction points for customers to great success. However, automation cannot replicate human interaction, which is more important when it comes to making big financial decisions. Banks have addressed convenience and are working on trust, building customers’ confidence comes next. This will require highly-skilled humans, with automation supporting them behind the scenes.
In this session, you will learn:
The importance of emotionally connecting with customers
The role the branch can play in creating these connections
The new tools available to respond to the fast pace changes in the marketplace
Futurewealth 2015: Hanging in the Balance - Conversations with the FuturewealthyScorpio Partnership
In part 2 of Futurewealth 2015, we explore how HNW clients feel about the interactions they have with relationship managers. We ask the Futurewealthy about the communications they have with their wealth management firm; who do they want to hear from, when and about what.
Perceptions of Chinese businesses going globalBrunswick Group
In 2016, China has surpassed all other countries in cross-border M&A. Yet, this unprecedented level of investment is not without its challenges. Nearly one in ten attempted acquisitions by Chinese companies fail.
In Brunswick’s report, “Deals, Dreams & Doubts,” we go beyond the traditional deal volume and deal value data to understand the perceptions of those with a stake in Chinese outbound investment from Chinese business leaders to opinion elites. We surveyed 1,600 top decision makers in China and three of the top markets for Chinese outbound investment – the United States, the United Kingdom and Germany – to gain an insight into what drives the decision to invest and what impacts the decision to approve or reject investments by Chinese companies.
Regaining the trust of HNW and UHNW investors with advice: independence, obje...Scorpio Partnership
Presentation by Sebastian Dovey, Managing Partner of Scorpio Partnership, global leaders in supplying financial research, world wealth reports and HNW insight to the wealth management industry.
The current age of hyper transparency requires more public presence of corporate managers. In today’s business world, some of the most valued behaviours include taking part in events, being accessible to the media and available in social networks, sharing new insights and trends, playing a visible role in society or featuring on the corporate video channel.
This document includes detailed percentages about different aspects that show the interdependence between CEO reputation, company reputation, and market value and it’s based on the research The CEO Reputation Premium: Gaining Advantage in the Engagement Era, carried out by Weber Shandwick, in partnership with KRC Research, who sought to quantify the value of CEO reputation and measure the importance of CEO engagement. They conducted a survey of more than 1 700 executives that worked in companies with revenues of $500 million or more and represented 19 countries around the world.
Besides, it explains what CEO’s attitudes are more valued, what activities CEOs should do and what are the core competences for a CEO to Gain a Good Reputation.
It also talks about the perceptions of the highest executive power depending on gender. However, apart from these small differences, the reputations of male and female CEOs contribute approximately the same levels to the market value of their firms.
It ends up with some suggestions to maximize CEO's public presence and benefit corporate reputation.
Document written by Corporate Excellence – Centre for Reputation Leadership, quoting the research The CEO Reputation Premium: Gaining Advantage in the Engagement Era prepared by Weber Shandwick in collaboration with KRC Research in in 19 countries around the world from surveys of more than 1 700 executives of companies invoicing 500 million USD or more and released on March 2015.
2013 MA Innovation Economy Survey ResultsMassVentures
MassVentures has conducted research with the goal to gain a broad perspective on the state of the funding market for early stage technology companies in Massachusetts – what’s working well, what are the gaps, and how has it changed since we last conducted this research in 2011.
Watson Helsby's Annual FTSE 100 Group Director of Corporate Communications/Af...Nick Helsby
Each year, to enhance our executive search advisory offer, Watson Helsby publishes a FTSE 100 Group Director of Corporate Communications/Affairs Survey. This provides an intriguing picture of everything from reporting lines and Executive Committee membership to the – ever fascinating – subject of remuneration. The 2018 Survey has just been published.
This has become the most comprehensive and insightful survey of its type, in terms of both the number of companies surveyed and the range of questions we ask/themes we investigate.
Findings include:
• 79% of FTSE 100s employ a Corporate Communications/Affairs Director, a decline year-on year of 2%.
• The percentage of FTSE 100 Corporate Communications/ Affairs Directors who are formal members of the Executive Committee has dropped to 49% this year (from 51%).
• Budgets are generally flat or down (90%). Given a number of factors, including the economic uncertainty created by Brexit. This compares with only 73% reporting flat or down in 2016/17.
• The year 2017/18 has, again, seen considerable change at the top, with 15 companies in the FTSE 100 making changes (vs. 20 the previous year and 16 the year before that). This means that 51 companies have changed their corporate communications/affairs director since 2015 or disbanded the role.
We would welcome any questions or comments.
Nick Helsby is the CEO of Watson Helsby, a specialist communications (external and internal) and corporate affairs/government relations executive search and leadership firm. He has over twenty years headhunting experience, in the UK, Europe, Middle East and Africa, placing senior communications, PR and corporate affairs professionals in some of the world’s leading organisations. He can be found at nickh@watsonhelsby.co.uk for any questions or comments.
The full report is available to download on http://www.watsonhelsby.co.uk/assets/files/FTSE_Report_2018.pdf
Watson Helsby's FTSE 100 Group Director of Corporate Communications / Affairs...Samantha Rogers
Each year, to enhance our executive search advisory offer, Watson Helsby publishes a FTSE 100 Group Director of Corporate Communications/Affairs Survey. This provides an intriguing picture of everything from reporting lines and Executive Committee membership to the – ever fascinating – subject of remuneration. The 2018 Survey has just been published.
This has become the most comprehensive and insightful survey of its type, in terms of both the number of companies surveyed and the range of questions we ask/themes we investigate.
Findings include:
• 79% of FTSE 100s employ a Corporate Communications/Affairs Director, a decline year-on year of 2%.
• The percentage of FTSE 100 Corporate Communications/ Affairs Directors who are formal members of the Executive Committee has dropped to 49% this year (from 51%).
• Budgets are generally flat or down (90%). Given a number of factors, including the economic uncertainty created by Brexit. This compares with only 73% reporting flat or down in 2016/17.
• The year 2017/18 has, again, seen considerable change at the top, with 15 companies in the FTSE 100 making changes (vs. 20 the previous year and 16 the year before that). This means that 51 companies have changed their corporate communications/affairs director since 2015 or disbanded the role.
We would welcome any questions or comments.
Nick Helsby is the CEO of Watson Helsby, a specialist communications (external and internal) and corporate affairs/government relations executive search and leadership firm. He has over twenty years headhunting experience, in the UK, Europe, Middle East and Africa, placing senior communications, PR and corporate affairs professionals in some of the world’s leading organisations. He can be found at nickh@watsonhelsby.co.uk for any questions or comments.
The full report is available to download on http://www.watsonhelsby.co.uk/assets/files/FTSE_Report_2018.pdf
In 1996, Development Counsellors International set out to provide the economic development community with a unique opportunity: a chance to hear from its target audience. With a comprehensive survey of corporate executives with site selection responsibilities, DCI sought to understand best practices in marketing places by going directly to the “customer” of the economic development world.
Since its inception, A View from Corporate America: Winning Strategies in Economic Development Marketing has become a valuable and highly regarded resource among economic development professionals. Now in its seventh iteration, Winning Strategies has expanded upon its original form to include questions on international business climates, as well as to provide an updated snapshot of corporate America in 2014.
This is the presentation that Andy Levine and Dariel Curren gave during IEDC's Annual Conference in Fort Worth, Texas.
How SMBs in the UK are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them.
How the CFO can Fuel Sales with Data InspirationDun & Bradstreet
Growth and profitability are driven by relationships. Finance and sales are increasingly compelled to work together to drive customer value and company profitability. Learn how together, with a data-inspired approach to collaboration, they can discover new ways to improve customer relationships, optimize risk and opportunity and build a long-term sustainable growth.
Upshot from Financeconnect16 in Dublin
Challenges Facing FS firms
- Acquire new clients
- Regain trust
- Lead with insight
- Grow relationships
- Enhancing customer service
Social media has a purpose throughout each stage
of the financial purchase journey
- Keep up-to-date with current financial trends
- Gather preliminary information about financial products, policies or institutions
- Seek advice/gather information to help make a financial decision
- Re-evaluate a financial decision that has already been made
- Recommend a financial product, policy or service
Traditional institutions are undergoing a crisis of leadership as a result of reputational rows. Only one out of five people polled internationally for the Trust Barometer report carried out by Edelman every year believe that a business leader or a politician say the truth when facing a sensitive situation.
Alan Van der Molen, Edelman’s Global Vice President, believes that these data clearly reflect that while trust in institutions – companies and governments – is low, it is even lower with respect to those people who manage and represent these institutions: in the case of politicians and governments the difference is 28 ppt. That is why leaders are advised to change their leadership style and introduce more open, participative and inclusive elements in their leadership behaviour, thus encouraging dialogue, transparency and awareness of the opinions of different stakeholder groups.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership and contains references to the statements of Alan Van der Molen, Edelman’s Global Vice President, Ángel Alloza, CEO of Corporate Excellence, Alberto Andreu, Telefónica’s Director for Corporate Reputation, Institutional Relations and Social Innovations, Alberto Artero, Director of Elconfidencial.com, and Ana Sainz, General Director of Seres Foundatio, made during the presentation of 2013 Edelman Trust Barometer 2013 held in Madrid.
How to Exceed the Expectations of Today's Digital CustomersSugarCRM
Let's face it -- from service and support to sales and marketing, today's customers expect a different type of engagement with the companies they care about. And they prefer to work with companies that recognize their changing expectations. In this practical session, Get Satisfaction and DRI will talk about how to create modern customer engagement infrastructure with Sugar at the core and a customer community as the friendly front-end. The value that your business will realize extends across the customer lifecycle -- reducing support cost with crowd-sourced knowledge, accelerating sales with better customer insight, and amplifying marketing automation with community interactions.
A survey of state and local government employees to identify the top challenges facing their organizations. Launched in conjunction with Route Fifty and the Government Business Council.
Join Fred Kocher, the host of WMUR's "New Hampshire's Business" and President of the New Hampshire High Tech Council as he discusses the outlook for businesses in 2011 with Hampshire First Bank (hampshirefirst.com) executive Jay Dinkel. 111 businesses from 27 classifications answered questions about the state of the local and national economy and other issues impacting business. Learn more! (Webinar originally recorded April 14, 2011).
The Socially Enabled Enterprise Research Findings BriefLeader Networks
To demonstrate how organizations are leveraging social technologies and practices, Oracle, Leader Networks, and Social Media Today surveyed more than 900 marketing and technology executives from organizations around the world. The results showed that transitioning to a socially-enabled enterprise is a key priority for business executives, and also highlighted the challenges organizations need to overcome to realize the potential of social technologies.
De ‘Consulting Captains Survey 2016’ is een onderzoek naar de belangrijkste trends en ontwikkelingen in de top van de Nederlandse consultancybranche. Het onderozek is uitgevoerd door Consultancy.nl en de ROA.
Watson Helsby's Annual FTSE 100 Group Director of Corporate Communications/Af...Nick Helsby
Each year, to enhance our executive search advisory offer, Watson Helsby publishes a FTSE 100 Group Director of Corporate Communications/Affairs Survey. This provides an intriguing picture of everything from reporting lines and Executive Committee membership to the – ever fascinating – subject of remuneration. The 2018 Survey has just been published.
This has become the most comprehensive and insightful survey of its type, in terms of both the number of companies surveyed and the range of questions we ask/themes we investigate.
Findings include:
• 79% of FTSE 100s employ a Corporate Communications/Affairs Director, a decline year-on year of 2%.
• The percentage of FTSE 100 Corporate Communications/ Affairs Directors who are formal members of the Executive Committee has dropped to 49% this year (from 51%).
• Budgets are generally flat or down (90%). Given a number of factors, including the economic uncertainty created by Brexit. This compares with only 73% reporting flat or down in 2016/17.
• The year 2017/18 has, again, seen considerable change at the top, with 15 companies in the FTSE 100 making changes (vs. 20 the previous year and 16 the year before that). This means that 51 companies have changed their corporate communications/affairs director since 2015 or disbanded the role.
We would welcome any questions or comments.
Nick Helsby is the CEO of Watson Helsby, a specialist communications (external and internal) and corporate affairs/government relations executive search and leadership firm. He has over twenty years headhunting experience, in the UK, Europe, Middle East and Africa, placing senior communications, PR and corporate affairs professionals in some of the world’s leading organisations. He can be found at nickh@watsonhelsby.co.uk for any questions or comments.
The full report is available to download on http://www.watsonhelsby.co.uk/assets/files/FTSE_Report_2018.pdf
Watson Helsby's FTSE 100 Group Director of Corporate Communications / Affairs...Samantha Rogers
Each year, to enhance our executive search advisory offer, Watson Helsby publishes a FTSE 100 Group Director of Corporate Communications/Affairs Survey. This provides an intriguing picture of everything from reporting lines and Executive Committee membership to the – ever fascinating – subject of remuneration. The 2018 Survey has just been published.
This has become the most comprehensive and insightful survey of its type, in terms of both the number of companies surveyed and the range of questions we ask/themes we investigate.
Findings include:
• 79% of FTSE 100s employ a Corporate Communications/Affairs Director, a decline year-on year of 2%.
• The percentage of FTSE 100 Corporate Communications/ Affairs Directors who are formal members of the Executive Committee has dropped to 49% this year (from 51%).
• Budgets are generally flat or down (90%). Given a number of factors, including the economic uncertainty created by Brexit. This compares with only 73% reporting flat or down in 2016/17.
• The year 2017/18 has, again, seen considerable change at the top, with 15 companies in the FTSE 100 making changes (vs. 20 the previous year and 16 the year before that). This means that 51 companies have changed their corporate communications/affairs director since 2015 or disbanded the role.
We would welcome any questions or comments.
Nick Helsby is the CEO of Watson Helsby, a specialist communications (external and internal) and corporate affairs/government relations executive search and leadership firm. He has over twenty years headhunting experience, in the UK, Europe, Middle East and Africa, placing senior communications, PR and corporate affairs professionals in some of the world’s leading organisations. He can be found at nickh@watsonhelsby.co.uk for any questions or comments.
The full report is available to download on http://www.watsonhelsby.co.uk/assets/files/FTSE_Report_2018.pdf
In 1996, Development Counsellors International set out to provide the economic development community with a unique opportunity: a chance to hear from its target audience. With a comprehensive survey of corporate executives with site selection responsibilities, DCI sought to understand best practices in marketing places by going directly to the “customer” of the economic development world.
Since its inception, A View from Corporate America: Winning Strategies in Economic Development Marketing has become a valuable and highly regarded resource among economic development professionals. Now in its seventh iteration, Winning Strategies has expanded upon its original form to include questions on international business climates, as well as to provide an updated snapshot of corporate America in 2014.
This is the presentation that Andy Levine and Dariel Curren gave during IEDC's Annual Conference in Fort Worth, Texas.
How SMBs in the UK are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them.
How the CFO can Fuel Sales with Data InspirationDun & Bradstreet
Growth and profitability are driven by relationships. Finance and sales are increasingly compelled to work together to drive customer value and company profitability. Learn how together, with a data-inspired approach to collaboration, they can discover new ways to improve customer relationships, optimize risk and opportunity and build a long-term sustainable growth.
Upshot from Financeconnect16 in Dublin
Challenges Facing FS firms
- Acquire new clients
- Regain trust
- Lead with insight
- Grow relationships
- Enhancing customer service
Social media has a purpose throughout each stage
of the financial purchase journey
- Keep up-to-date with current financial trends
- Gather preliminary information about financial products, policies or institutions
- Seek advice/gather information to help make a financial decision
- Re-evaluate a financial decision that has already been made
- Recommend a financial product, policy or service
Traditional institutions are undergoing a crisis of leadership as a result of reputational rows. Only one out of five people polled internationally for the Trust Barometer report carried out by Edelman every year believe that a business leader or a politician say the truth when facing a sensitive situation.
Alan Van der Molen, Edelman’s Global Vice President, believes that these data clearly reflect that while trust in institutions – companies and governments – is low, it is even lower with respect to those people who manage and represent these institutions: in the case of politicians and governments the difference is 28 ppt. That is why leaders are advised to change their leadership style and introduce more open, participative and inclusive elements in their leadership behaviour, thus encouraging dialogue, transparency and awareness of the opinions of different stakeholder groups.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership and contains references to the statements of Alan Van der Molen, Edelman’s Global Vice President, Ángel Alloza, CEO of Corporate Excellence, Alberto Andreu, Telefónica’s Director for Corporate Reputation, Institutional Relations and Social Innovations, Alberto Artero, Director of Elconfidencial.com, and Ana Sainz, General Director of Seres Foundatio, made during the presentation of 2013 Edelman Trust Barometer 2013 held in Madrid.
How to Exceed the Expectations of Today's Digital CustomersSugarCRM
Let's face it -- from service and support to sales and marketing, today's customers expect a different type of engagement with the companies they care about. And they prefer to work with companies that recognize their changing expectations. In this practical session, Get Satisfaction and DRI will talk about how to create modern customer engagement infrastructure with Sugar at the core and a customer community as the friendly front-end. The value that your business will realize extends across the customer lifecycle -- reducing support cost with crowd-sourced knowledge, accelerating sales with better customer insight, and amplifying marketing automation with community interactions.
A survey of state and local government employees to identify the top challenges facing their organizations. Launched in conjunction with Route Fifty and the Government Business Council.
Join Fred Kocher, the host of WMUR's "New Hampshire's Business" and President of the New Hampshire High Tech Council as he discusses the outlook for businesses in 2011 with Hampshire First Bank (hampshirefirst.com) executive Jay Dinkel. 111 businesses from 27 classifications answered questions about the state of the local and national economy and other issues impacting business. Learn more! (Webinar originally recorded April 14, 2011).
The Socially Enabled Enterprise Research Findings BriefLeader Networks
To demonstrate how organizations are leveraging social technologies and practices, Oracle, Leader Networks, and Social Media Today surveyed more than 900 marketing and technology executives from organizations around the world. The results showed that transitioning to a socially-enabled enterprise is a key priority for business executives, and also highlighted the challenges organizations need to overcome to realize the potential of social technologies.
De ‘Consulting Captains Survey 2016’ is een onderzoek naar de belangrijkste trends en ontwikkelingen in de top van de Nederlandse consultancybranche. Het onderozek is uitgevoerd door Consultancy.nl en de ROA.
DamoDigital's first annual survey revealed interesting trends into how B2B marketers in healthcare are approaching, doing, and implementing content marketing, including:
-Improving engagement with clients and prospects
-Delivering quality content with limited team size
Download the report to access deeper insights into what is working in content marketing in healthcare. Find answers to other trends, tactics, and decisions taken by B2B content marketers in healthcare.
Cómo prepararte para la digitalización (cuando tu profesión está en peligro de extinción)
La naturaleza de nuestra profesiones y trabajos han estado cambiando lentamente desde las últimas décadas; y los hechos han estado ocultos antes nuestro propios ojos. Pero según estudios recientes, estas tendencias “ocultas” se han acelerado debido a la nueva era de la Digitalización que estamos viviendo. En esta charla, hablaremos sobre cómo se clasifican las diferentes profesiones y veremos cómo han ido progresando a través de las últimas décadas. Las conclusiones pueden ser sorprendentes, pero existen datos que apoyan esas hipótesis
¿Está tu trabajo actualmente en peligro de extinción o has escogido la mejor profesión posible para tu futuro (incluso sin saberlo)?
Miguel Angel Rojas ( https://www.linkedin.com/in/mianrojas/ ) es un experto en Estrategia e Innovación con más de 20 años de experiencia en entornos multinaciones. Ha trabajado en diferentes paises con empresas internacionales lideres en su sector (Consultoría, Educación, Farmaceuticas, Contrucción y Electricas). Ha publicado varios articulos en congresos internacionales y tiene un Master (Doctorando) en Arquitectura y Tecnología de Computadores por parte de la Universidad Complutense de Madrid. Durante su carrera profesional, ha compaginado sus tareas de emprendedor con roles de soportes de sistemas de IT, gestor de proyectos, ingeniería de sistemas y arquitecto empresarial. Actualmente se encuentra liderando desde el area de Estrategia de Sistemas, a Gas Natural Fenosa en su proceso de transformación digital.
The Science of Social Selling: Measuring Adoption and Results with LinkedInLinkedIn Sales Solutions
Featuring: Lauren Mullenholz, Insights Team Manager, LinkedIn
& Alexander Low, Head of Sales , JLL. The social selling movement finally has its defining metric, the Social Selling Index (SSI). See real world examples of how sales teams are embracing SSI to promote strong social selling behaviours, and learn how companies are quantifying and proving the resulting impact to their results.
Consulting in Today's Marketplace Survey ResultsMelisa Barberá
Independent consultants are anxious about the current market situation as many have seen work cancelled or postponed with no future work date scheduled. That is one of the findings of a recent study by Solverie Inc.
The goals of this survey were to learn more about how this changing market is affecting independent consultants and their work, and to identify opportunities to provide support to consultants during this challenging time. 138 consultants responded to the survey in June and July 2020 with a good distribution across different levels of experience.
Le futur du marketing révélé par l'étude "Marketing 2020"Christophe Robinet
Cette étude (document en Anglais) découle de 250 entretiens avec des CMO à l'international.
Le rôle du marketeur évolue puisque dans 58% des entreprises, il collabore étroitement avec la direction générale pour déterminer les priorités stratégiques de croissance, contre 38% en 2006.
L'enjeu d'intégration passe, selon les entretiens, par un "dé-silotage" de la structure pour repenser les compétences des équipes, dans un modèle 365/24/7, selon 3 axes : Think (marketing analytics), Feel (customer engagement), Do (content production).
L'étude révèle que les entreprises sur-performantes dans leur secteur investissent en moyenne 20% de plus que les autres dans le développement des compétences de leurs équipes.
Les challenges qui attendent les CMO dans le futur seraient : l'infobésité, le respect de la vie privée, la multiplication des points de contact et les silos.
Les entretiens d'une heure de plus de 250 CMO et marketers américains, français, britanniques, brésiliens, chinois, singapouriens, néerlandais, belges et allemands ont été compilés et 10 231 professionnels du marketing de 92 pays ont été interrogés.
Public relations is changing and therefore the skill sets of in-house PR teams are
also changing.
When it is done well, public relations is a vital business tool for today’s
networked world. Public relations practitioners can now have a greater, and more
immediate, impact on their employers’ business than their predecessors. However,
this is an environment of risk and reward. The rewards from good communications
are much greater; but if public relations people get it wrong, the results can be
very serious for their future careers and the organisation they work for.
Similar to Business Communication perception in Poland (20)
Zmienia się rynek pracy. Kto będzie na nim teraz rządzić: kandydat, pracownik, a może pracodawca.
Co zrobić, aby obniżyć koszty operacyjne do 20%, zwiększyć sprzedaż do 37%, pozyskać i utrzymać najlepszych z najlepszych, a przede wszystkim wyprzedzić konkurencję?
IACL na potrzeby inicjatywy Koalicja Pracodawców Przyszłości i w ramach jej działania na rzecz przygotowania praktycznego studentów do wejścia w świat biznesu przeprowadziła analizę oczekiwań pracodawców oraz studentów wobec praktyk, stażu i pierwszej pracy.
Business Communication Forum i Pracodawca Przyszłości - DWA projekty - JEDEN cel
pokazać jak skutecznie pozyskać nowych klientów w dzisiejszych realiach.
Zapraszamy do udziału jako Uczestnik lub jako Partner.
Witamy w IABC/Poland. Z tej prezentacji dowiesz się czym jest International Association of Business Communicators (IABC) i jaką rolę odegra w Polsce.
Welcome to IABC/Poland, polish chapter of leading , global non-profit business organization - International Association of Business Communicators.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
4. Web based survey
Face – to face interviews
Timing: November 19, 2012 – January 7, 2013
Responce rate: 279
5. 52%
22%
20% 6%
Management team Manager Specialist Freelancer
0
10
20
30
40
50
60
21 -
23
y.o.
24 -
30
y.o.
31 -
40
y.o.
41 -
45
y.o.
46 -
50
y.o.
51 -
60
y.o.
61 -
70
y.o.
More
than
70
y.o.
Management team
Respondents
Age: 31-40 years old
6. Representatives of:
Privately owned business (37,41%);
7,48%
8,84%
17,69%
9,52%
6,12%4,08%
3,40%
37,42%
5,44%
Public administration
Global independent network
Part of the global network, dependent from the headquarters
Family business
Local business
Local subsidiary, dependent from the headquarters
NGO
Privatately owned business
Other
Location:
- More than 1 mln inhabitants
(61,22%),
- 500,000 – 1 mln inhabitants
(19,73%),
- 100,000 – 500,000 inhabitants
(10,88%).
Mainly from voivodship:
- Mazowieckie (61,90%)
- Wielkopolskie (7,48%)
- Dolnośląskie (5,44%).
7. Size of company:
Size according to EU
regulations:
Large (59,18%)
Mid (23,13%)
Small (17,69%).
17,69%
23,13%
59,18%
Small Mid Large
10. Only two people
correctly identified
what means „business
communication”
Business
communication
between two parties;
Building and
protecting reputation
of the company.
„I don’t understand what business communication,
means, but…
21,15%4,30%
5,02%
16,13%
46,60%
2,51%
4,29%
The activities carried out among market stakeholders to achieve set
business goals
Synonym of Public Relations
Different activities to increase brand awareness
Use of specific tools and skills to improve the functioning of the
organization
Any business comuunication between two parties
11. …, I know it is very important for the company
58,76%
1,03%
5,15%
0,52%
34,54%
Very important Completely unimportant Neutral Doesn't matter Important
14. Role of business communication
Helps to build relationships, which directly translates into business
growth (38.86%)
Way to inform employees how their performance affects customers
decisions (33.78%)
To educate employees about organizational culture and its
values (33.11%)
Helps employees understand the business and provides information
about company and its financial targets (31.76%).
15. External communication (53,76%)
Internal communication (47,40%)
Media relations (42,77%)
Building employees engagement (40,46%).
Most effective…?
16. Relacje z analitykami (32,95%)
Corporate Social Responsibility (26,01%)
Employer Branding (24,28%)
Relacje inwestorskie (23,70%).
… a co nie działa?
17.
18. Face-to-face
Online
Print.
Most effective type of communication
50,00%
5,41%
44,59%
Face-to-face Print Online
19. How fast changed the business communication in your
company during last 24 months
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
Very fast Very slowly Fast Sort of fast Slowly
Online
Print
Face-to-face
20.
21. Companies DO NOT measure
Press clippings
Few measures.
How do you measure the effectiveness
of communication activities?
11%
42%
12%
35%
Press clippings
We don't use any measures
ROI (Return of Investment)
Other
23. 25,00%
1,47%
27,94%
1,47% 17,65%
13,24%
4,41%
1,47%
1,47%
1,47%
1,47%
1,47%
1,47%
Lack of interest from the managers side
We use other measures, more suitable for our company
Lack of resources
N/A
No need - we know the results
Impossible to translate results into business
We don't know which measure to choose
We didn't know that it is possible to measure
We had no time to take care of
We measure sales
NGO can't measure
Type of business makes it impossible
27. 0 10 20 30 40 50 60 70
Small
Mid
Large
Small
Mid
Large
Small
Mid
Large
Small
Mid
Large
Small
Mid
Large
Small
Mid
Large
Small
Mid
Large
Small
Mid
Large
Small
Mid
Large
Small
Mid
Large
Small
Mid
Large
Small
Mid
Large
Small
Mid
Large
Market
ing
Media
relatio
nsPRSales
Emplo
ymentICTHR
Analyst
relatio
ns
Event
sponso
rship
Adverti
sing
Trainin
g
Interna
l
comm
unicati
on
Exter
nal
com
muni
catio
n
No change
Not reduced
Reduced a lot
Are slightly reduced
Firstly reduced and most
28. Business communication is identified with media relations
Clear lack of knowledge about measuring the effectiveness of communication
Companies cut their spendings dedicated to activities supporting business
development
Small and medium-sized companies comparing don’t cut their budgets, and if, they
decrese spendings related to sponsorship of events and analyst relations
The crisis in the company, good relations with investors and analysts are not
essential elements. Managers do not pay attention to the consequences which may
arise from this approach
Leaders do not appreciate the role of the employee in the company's success
Low awareness of the importance of terms related to communication
Last, but not least – the outcomes
29.
30.
31. IABC is…:
International Asscociation of Business Communicators
One of the largest, global nonprofit business
organization
More than 40 years on the market
Fast 16,000 professional members from 80 countries
Professional development and education of members
Support of educational institutions
32. Justyna Piesiewicz
President of the Board
IABC/Poland
Tel. +48 602 788 880
e-mail:
justyna.piesiewicz@iabcpoland.pl
www.iabcpoland.pl
www.iabc.com