2. hp- Keep Reinventing
â˘hp is a multinational info tech company.
â˘Develops personal computers, printers & related
supplies.
â˘Sells its products worldwide.
â˘Brand Ambassador- Deepika Padukone
5. ⢠Nostalgia- We have
forgotten about the
traditional âdiyasâ.
⢠Innocence-
Children are
innocent and do
not have fear of
what they are
speaking of.
⢠Festive Season- The
ad was released on
Diwali which is one
of the biggest
festivals of the
country.
PATHOS- Emotions
7. Logos
⢠Ease of Use
⢠Efficient & Instant
Printing
⢠Shows popularity of
product by showing the
use of HP Laptop
⢠Poetic Element in the
background- â Iss
Diwali aap bhi Ummed
Ka diya jalayein, Kisi aur
ki Diwali Roshan
Banayeinâ
8. ETHOS
⢠Confidence of the child on the product.
⢠Heaviness in background voice signifies confidence
⢠Innocence of the child
10. Did HP manage to persuade the
audience?
â˘The video was able to get 2.3 million views and more than 60 thousand shares
on HP India social platforms alone in just 2 days.
â˘With this advertisement, HP began its Diwali sale and offered heavy discounts
on various products.
â˘HP India promoted local street vendors by providing Newspaper inserts with
their names and location in various parts of the countries.
â˘This led to HP Inc. topping the Indian large format printer (LFP) market with 37.7
per cent share as the segment posted strong growth.
11. ⢠Impractical to a
certain level
⢠No description of
the product
⢠Lacks logical
explanation about
the product
⢠Unclear unique
selling proposition
⢠Portrayal of
character by brand
ambassador
⢠Showcase the use of
product in the ad
⢠A sequel to the
same ad as it was
highly successful
⢠Competitors coming
up with same idea
⢠Visibility issues due
to high social
awareness ads
during the festival
⢠Preferences of buyer
during the festival
⢠High on Emotions
⢠Ad released on Diwali
⢠Shows traditional India
⢠Engagement of
audience through
poetry
⢠Portraying a ground
level marketing
technique
⢠Connects the promotion
of the product with the
act of doing something
without self interest