DxO Labs- A business model assessment

877 views

Published on

A look at the current business model of DxOLab - imaging software/hardware maker (dxolabs.com). The analysis shown herein is from limited public information and some assumptions. This also includes a couple of recommended changes to the existing business model to explore new opportunities.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
877
On SlideShare
0
From Embeds
0
Number of Embeds
204
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

DxO Labs- A business model assessment

  1. 1. T O D A Y & T O M O R R O W : S O M E P O S S I B I L I T I E SDXO LABS –New business model propositionShubham Bhattacharyahttp://fr.linkedin.com/in/shubhambNovember 2012A limited analysis and some ideas based on publicly available information (http://dxolabs.com)
  2. 2. AgendaDxO Labs - Deep dive into the Business ModelValue PropositionNew Business Model PropositionShubham Bhattacharya
  3. 3. T H E C A N V A S T O D A Y !DxO Labs: The Business ModelShubham Bhattacharya
  4. 4. The Business Model Canvas *KeyPartnerships KeyActivitiesKeyResourcesCustomerSegmentsCustomerRelationshipCustomerChannelsValuePropositionA breakdown of the business modelShubham BhattacharyaPartnershipsResourcesCost StructureCustomerSegmentsChannelsRevenue StreamsEach block has a set of questions to be answered…ValueEfficiencySource: Business Model Canvas: A. Osterwalder and Y. Pigneur, Business Model Generation, 2009.
  5. 5. Customer Segments: B2B + B2CB2B B2COEM/ODMCamera MakersPhotojournalistsPhotographersShubham BhattacharyaDifferent product offerings cater to needs of different customer segments…Camera MakersImaging ComponentSuppliersPhotographersImaging Experts
  6. 6. Varied sales channels & collaborationsDirect Sales ForceInformation Sharing Channels Partner Collaboration ChannelsManaging Sales throughResellers …Shubham BhattacharyaDiversified Customers in each segment necessitate different channel strategies…Information Sharing Channels Partner Collaboration ChannelsPhotographyTrade Publishers
  7. 7. Managing Customer RelationshipDedicated FieldApplication Engineers?Imaging DivisionImaging QualityShubham BhattacharyaHelp on Software!Automated grievance submissionSales networks & information channels, need relevant relationship management…
  8. 8. Varied Revenue StreamsDxO Photography SoftwareDxO Optics Pro 8DxO FilmPackDxO ViewPointDxO Image Quality Benchmark LabUsage Based Fee?Shubham BhattacharyaUsage Based Fee?Renting Lab for tests ?One-Time Lab Fee?DxO Imaging ISP LicensingFixed Contracts ?Negotiated Pricing?Revenue models cater to product usage patterns
  9. 9. Key ResourcesHuman Capital Intellectual PropertyOur Value Propositions Require: Our Distribution Channels RequireOnline Presence –Website/Social MediaShubham BhattacharyaChip Design S/wTest Bench EquipmentWebsite/Social MediaNurture the resources needed to deliver & capture value …
  10. 10. Key ActivitiesSoftware DevelopmentR&DShubham BhattacharyaHardware Core DevelopmentTesting and CalibrationMaster the activities needed to deliver & capture value
  11. 11. Key PartnershipsIP Partners…Image Quality PartnersShubham BhattacharyaCamera (Lens) MakersSensor CalibrationInformation used in softwarePhotography PartnersCollaborate with right partners – ramp up expertise & reduce go-to-market time
  12. 12. Cost StructureEquipment Cost Personnel ExpenditureDevelopmentSoftware CostShubham BhattacharyaValue Driven Structures-Imaging: Advanced Technology-Economies of Scale: S/w replication-Economies of Scope: Lens Calibration information between IQ and Photography S/wSoftware Cost
  13. 13. Value Proposition (VP)What value is delivered to customers ?How do all the blocks help derive this Value Proposition ?Shubham Bhattacharya
  14. 14. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionHow is the VP derived?Shubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue Streams
  15. 15. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionHow is the VP derived?Camera-LensCorrectionsViewpoint:Lite VersionPlug-in:Stick withCompetitionCalibrationFeedbackShubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue StreamsComprehensiveTest benchConfigurableISC / ISPMobilePhoneSolutions
  16. 16. A D E T A I L E D L O O K A T C U R R E N T O F F E R I N G SThe Value PropositionShubham Bhattacharya
  17. 17. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionIs the VP delivered as desired?Camera-LensCorrectionsViewpoint:Lite VersionPlug-in:Stick withCompetitionCalibrationFeedbackGreat Loopto exploit!Shubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue StreamsComprehensiveTest benchConfigurableISC / ISPMobilePhoneSolutions
  18. 18. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionIs the VP delivered as desired?Camera-LensCorrectionsViewpoint:Lite VersionPlug-in:Stick withCompetitionCalibrationFeedbackShubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue StreamsComprehensiveTest benchConfigurableISC / ISPMobilePhoneSolutions-How does it works on the PC?-Is the workflow friendly ?
  19. 19. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionIs the VP delivered as desired?Camera-LensCorrectionsViewpoint:Lite VersionPlug-in:Stick withCompetitionCalibrationFeedbackShubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue StreamsComprehensiveTest benchConfigurableISC / ISPMobilePhoneSolutionsIs this the right subset offeatures?
  20. 20. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionIs the VP delivered as desired?Camera-LensCorrectionsViewpoint:Lite VersionPlug-in:Stick withCompetitionCalibrationFeedbackIs this a longdrawn process?Shubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue StreamsComprehensiveTest benchConfigurableISC / ISPMobilePhoneSolutionsdrawn process?
  21. 21. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionIs the VP delivered as desired?Camera-LensCorrectionsViewpoint:Lite VersionPlug-in:Stick withCompetitionCalibrationFeedbackShubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue StreamsComprehensiveTest benchConfigurableISC / ISPMobilePhoneSolutionsWhat after the medium-term?-ISP Design?-Variants of same software ?
  22. 22. Exploring new propositionsB U S I N E S S M O D E L I D E A SShubham Bhattacharya
  23. 23. Snapshot of Today!B2BOEM/ODMConsumer ElectronicsImaging ComponentSupplierField Application EngineersWebsite FormsSocial media InteractionIP PartnersST MicroMarvelMagna Chips….IQ Partners•Camera-Lens Corrections•Lens CalibrationFeedback•Plugins in competingproducts•Lite VersionsR&DSoftware DevelopmentTesting and CalibrationHardware Core DesignShubham BhattacharyaB2CPhotographersPhotojournalistsImaging ExpertsWebsitesResellersSocial MediaTrade PublishersDirect Sales ForceDpReview ConnectPhotography Software Purchase | IQ: Lab usage fees, LabRenting Fees? | Imaging: Negotiated Licensing Fees ?IQ PartnersdpReviewPhotographyLens Makers•Mobile Phone CameraSolutions•Configurable ISP/ ISC•Comprehensive TestBenchDevelopment CostEquipment CostPersonnel CostHuman CapitalIntellectual PropertyTest Bench EquipmentChip Design SoftwareOnline Presence
  24. 24. Tweaking the Business ModelB2BOEM/ODMConsumer ElectronicsImaging ComponentSupplierField Application EngineersWebsite FormsSocial media InteractionR&DSoftware DevelopmentTesting and CalibrationHardware Core DesignIP PartnersST MicroMarvelMagna Chips….IQ Partners•Camera-Lens Corrections•Lens CalibrationFeedback•Plugins in competingproducts•Lite VersionsHosting uniform S/w1Professional Labs –Trial ModeShubham BhattacharyaB2CPhotographersPhotojournalistsImaging ExpertsWebsitesResellersSocial MediaTrade PublishersDirect Sales ForceDpReview ConnectHuman CapitalIntellectual PropertyTest Bench EquipmentChip Design SoftwareOnline PresenceIQ PartnersdpReviewPhotographyLens MakersDevelopment CostEquipment CostPersonnel Cost•Mobile Phone CameraSolutions•Configurable ISP/ ISC•Comprehensive TestBenchDxoLab Pro- On CloudSubscription/Usage FeesPhotography Software Purchase | IQ: Lab usage fees, LabRenting Fees? | Imaging: Negotiated Licensing Fees ?Saas Subscription FeesSaas ProviderIT Infra to tie endsTrial ModeCasual Photographer
  25. 25. Tweaking the Business ModelB2BOEM/ODMConsumer ElectronicsImaging ComponentSupplierField Application EngineersWebsite FormsSocial media InteractionR&DSoftware DevelopmentTesting and CalibrationHardware Core DesignIP PartnersST MicroMarvelMagna Chips….IP Partners•Camera-Lens Corrections•Lens CalibrationFeedback•Plugins in competingproducts•Lite VersionsHosting uniform S/wSetting partnerships1 2Professional Labs –Trial ModeShubham BhattacharyaB2CPhotographersPhotojournalistsImaging ExpertsWebsitesResellersSocial MediaTrade PublishersDirect Sales ForceDpReview ConnectHuman CapitalIntellectual PropertyTest Bench EquipmentChip Design SoftwareOnline PresenceIP PartnersdpReviewPhotographyLens MakersDevelopment CostEquipment CostPersonnel Cost•Mobile Phone CameraSolutions•Configurable ISP/ ISC•Comprehensive TestBenchCasual PhotographerPhotography Software Purchase | IQ: Lab usage fees, LabRenting Fees? | Imaging: Negotiated Licensing Fees ?Photo Printing –Through DxOLab ProThrough Cloud S/wPer-Print BasedPrinting Costs, Shipping CostsPrinting LabsShipping PartnersSaas ProviderIT Infra to tie endsCasual & ProfessionalPhotographerDxoLab Pro- On CloudTrial ModeSaas Subscription FeesSubscription/Usage Fees
  26. 26. Shubham BhattacharyaD i s c l a i m e r-B a s e d o n p u b l i c l y a v a i l a b l e i n f o r m a t i o n-N o t a p a r t o f a n y c o r p o r a t e e n d e a v o r . C r e a t e d o n l y o u t o f p e r s o n a l i n t e r e s t-P u r e l y m y o p i n i o n – f e e l f r e e t o q u e s t i o n & d e b a t e . W o u l d l o v e t o h a v e y o u rf e e d b a c k

×