09.09.09 HiMA Presentation


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WordPress: It's Not Just For Blogs Anymore

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09.09.09 HiMA Presentation

  1. 1. WordPress: It's Not Just For Blogs Anymore Dean McCall | Ideagin www.ideagin.com Blair Garrou | DFJ Mercury www.dfjmercury.com
  2. 2. Today’s Talk <ul><li>Choosing a CMS for SMB clients </li></ul><ul><li>Brief History of WordPress </li></ul><ul><li>About Ideagin </li></ul><ul><li>Case Study: DFJ Mercury </li></ul><ul><li>Development process for DFJ Mercury </li></ul><ul><li>Final Product </li></ul><ul><ul><li>Top WordPress Development Shops </li></ul></ul><ul><ul><li>Q&A </li></ul></ul>
  3. 3. Choosing a CMS for SMB Clients <ul><li>Q: Traditional ISV platform or Open Source? </li></ul><ul><li>If Open Source </li></ul><ul><li>Q: Extensive customization or moderate customization to web platform? </li></ul><ul><li>If extensive customization </li></ul><ul><li>If moderate customization </li></ul>
  4. 4. Brief History of WordPress <ul><li>A leading blog publishing application and content management system (CMS) written in PHP </li></ul><ul><li>Developer Community = Most Powerful Aspect </li></ul><ul><li>Community continues to improve WP and create more user options </li></ul><ul><ul><li>Robust plug-ins directory </li></ul></ul><ul><ul><li>Hundreds of custom themes </li></ul></ul><ul><li>Result = very adaptable CMS platform </li></ul><ul><li>BONUS - WP is closely associated with Automattic , where some of WP’s main contributing developers are employees </li></ul><ul><li>2003 co-founders Matt Mullenweg and Mike Little release WordPress as a fork of the b2/cafelog codebase </li></ul><ul><li>licensing terms for the competing Movable Type platform are changed by Six Apart , causing many of its users to migrate to WP </li></ul><ul><li>2008 WP continues to grow at a rapid pace, with over 5.3M downloads for WP v2.8 (8 th major release) </li></ul>
  5. 5. About Ideagin <ul><li>San Antonio-based web development and marketing company </li></ul><ul><li>Founded by Dean McCall, CEO </li></ul><ul><li>Ideagin Services </li></ul><ul><ul><li>Interaction consulting services </li></ul></ul><ul><ul><li>User-interface and web design </li></ul></ul><ul><ul><li>Web development and support </li></ul></ul><ul><ul><li>Ideagin Finishing School (coming soon…) </li></ul></ul><ul><li>Why Ideagin ? </li></ul><ul><ul><li>Deep knowledge of web trends and technology </li></ul></ul><ul><ul><li>Separate “buzz” from real thing </li></ul></ul><ul><ul><li>Delivered sites and events for both global multi-million dollar companies and SMBs </li></ul></ul><ul><li>Sample Clients: </li></ul>
  6. 6. Case Study: DFJ Mercury <ul><li>Houston-based seed and early-stage venture capital firm </li></ul><ul><li>12 employees </li></ul><ul><li>Needed a website with the following characteristics: </li></ul><ul><ul><li>Fresh, clean look </li></ul></ul><ul><ul><li>Basic “brochure-ware” needs </li></ul></ul><ul><ul><li>Easy to update without the need for a “web master” </li></ul></ul><ul><ul><li>Availability of Social media widgets and plug-ins </li></ul></ul><ul><li>Approached Ideagin for a solution </li></ul>
  7. 7. Development Process for DFJ Mercury <ul><li>Needs/Budget </li></ul><ul><li>Easy and Cheap! ($10-15K upfront) </li></ul><ul><li>Platform Decision: Expression Engine vs. WordPress </li></ul><ul><li>WordPress has wider range of functionality given their large catalog of plug-ins </li></ul><ul><li>SEO, Popup windows, customizable Contact Forms, Lightbox, etc </li></ul><ul><li>Widgets & Plug-ins: Existing vs. Custom Development </li></ul><ul><li>We incorporated a number of widgets (SEO, Popup windows, Alpha Post Sorting) </li></ul><ul><li>ShareThis – social network distribution </li></ul><ul><li>News Post – created custom RSS widget to modify existing WP RSS feed </li></ul><ul><li>WP Lightbox – added due to conflicts in the JavaScript libraries version used when adding the prototype library to WordPress </li></ul><ul><li>Issues/hurdles to overcome </li></ul><ul><li>Integrating right set of plug-ins and development on a custom theme </li></ul><ul><li>Continued Diligence – stay on top of security releases and plug-in updates! </li></ul>
  8. 8. Final Product: www.dfjmercury.com Home page
  9. 9. Final Product: www.dfjmercury.com Home page
  10. 10. Final Product: www.dfjmercury.com Home page w/Lightbox
  11. 11. Final Product: www.dfjmercury.com Home page
  12. 12. Final Product: www.dfjmercury.com Home page w/ShareThis widget
  13. 13. Final Product: www.dfjmercury.com Focus page
  14. 14. Final Product: www.dfjmercury.com Team page
  15. 15. Final Product: www.dfjmercury.com Portfolio page
  16. 16. Final Product: www.dfjmercury.com News page
  17. 17. Final Product: www.dfjmercury.com News page
  18. 18. Final Product: www.dfjmercury.com News page
  19. 19. Top WordPress Dev Studios <ul><li>Automattic : NYC-based firm that was one of the first independent WP dev studios. Many top WordPress code contributors work at Automattic. </li></ul><ul><li>cnp_studio : Enterprise-level WordPress development. </li></ul><ul><li>Covered Web Services : WordPress plug-in development, content migration, security analysis & performance tuning. </li></ul><ul><li>Crowd Favorite : Alex King’s WordPress dev shop based in Colorado. </li></ul><ul><li>Jessica Perilla Design : High-end WordPress blogs and websites that are fully customized and easy to maintain. </li></ul><ul><li>Slipfire : NYC-based WordPress development studio. </li></ul><ul><li>Sandbox Development & Consulting : Web development firm specializing in WordPress blog and other CMS solutions. </li></ul><ul><li>Watershed Studio : Offering WordPress consulting related to blogging, CMS, podcasting, plug-ins and themes. </li></ul>
  20. 20. Q&A and Follow-up <ul><li>Dean McCall </li></ul><ul><li>CEO </li></ul><ul><li>Ideagin, Inc. </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @ideagin; @deanmccall </li></ul><ul><li>Blair Garrou </li></ul><ul><li>Managing Director </li></ul><ul><li>DFJ Mercury </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @dfjmercury; @bgarrou </li></ul>