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Only the Agile Survive                                             Sept 29,
Understanding the Business Case for Agile
Alan Bustamante, PMP, CSP                                          2011




                                            ©Seapine Software, Inc. All Rights Reserved
Agenda

         New Normal

         Naked Agile

         Why Agile?

         Observations
                        ©Seapine Software, Inc. All Rights Reserved
Customers
 Employees
Shareholders
Market Share
Competition
Profit & Loss




                ©Seapine Software, Inc. All Rights Reserved
It’s The Same Story




                      ©Seapine Software, Inc. All Rights Reserved
Business is Changing




                       ©Seapine Software, Inc. All Rights Reserved
Pace of Innovation is Up




                                          31%




                           ©Seapine Software, Inc. All Rights Reserved
Employees Have Options




                         ©Seapine Software, Inc. All Rights Reserved
Voice of the Customer




                        ©Seapine Software, Inc. All Rights Reserved
Dave Carroll’s Guitar




Dave’s songs: http://www.davecarrollmusic.com/ubg/
                                                     ©Seapine Software, Inc. All Rights Reserved
Agenda

         New Normal

         Naked Agile

         Why Agile?

         Observations
                        ©Seapine Software, Inc. All Rights Reserved
You Hear This

 eXtreme Programming (XP)

Retrospective
                        Scrum
             BDD
   Agile        Product Owner

  Sprint Review         TDD
                 Increment
 Iteration
                   Test First
 Scrum Master
                   FDD
Pair Program
                 Lean
    DSDM
             Continuous
  Kanban     Integration
                                ©Seapine Software, Inc. All Rights Reserved
And You Wonder




     What
    does this
     mean?




                 ©Seapine Software, Inc. All Rights Reserved
A Set of Values

   Individuals &     Process &
   Interactions      Tools         “…while there is value in
                                   the items on the right,
                                   we value the items on
    Working        Comprehensive
    Software       Documentation   the left more.”

    Customer          Contract
   Collaboration     Negotiation



                                   Agile Manifesto, 2001
    Responding
    To Change
                      Following
                       A Plan
                                   www.agilemanifesto.org


                                              ©Seapine Software, Inc. All Rights Reserved
And Twelve Principles




                        Agile Manifesto, 2001
                        www.agilemanifesto.org




                                    ©Seapine Software, Inc. All Rights Reserved
An Umbrella Word




                   ©Seapine Software, Inc. All Rights Reserved
Building a Recipe




                    ©Seapine Software, Inc. All Rights Reserved
Myth: Software Only




                      ©Seapine Software, Inc. All Rights Reserved
Myth: Cowboy Coding   Myth: No Documentation




                             ©Seapine Software, Inc. All Rights Reserved
Myth: Lack Planning   Myth: Don’t Scale




                      ©Seapine Software, Inc. All Rights Reserved
Myth: Reduced Quality                      Myth: Fad




                        ©Seapine Software, Inc. All Rights Reserved
Agenda

         New Normal

         Naked Agile

         Why Agile?

         Observations
                        ©Seapine Software, Inc. All Rights Reserved
Agile is Showing Results


                           Research from MIT
                           suggests “Agile
                           firms grow revenue
                           37% faster and
                           generate 30% higher
                           profits than non-agile
                           companies.”

                           2009, The Economist – Organizational agility: How
                           business can survive and thrive in turbulent times

                                                    ©Seapine Software, Inc. All Rights Reserved
Software Projects




Standish Group Chaos Report, 2004, 2006, 2009
                                                ©Seapine Software, Inc. All Rights Reserved
A Tale of Two Triangles




                          ©Seapine Software, Inc. All Rights Reserved
Or Three Triangles




Jim Highsmith: http://www.jimhighsmith.com/2010/11/14/beyond-scope-schedule-and-cost-the-agile-triangle/
                                                                                        ©Seapine Software, Inc. All Rights Reserved
Traditional Waterfall

                        “Show me the
                        money!!” –
                        Jerry Maguire




                        ©Seapine Software, Inc. All Rights Reserved
Traditional Methods




“Requirements”        Rigid Change          Unhappy
and Big Design        Control               Customer
                                     ©Seapine Software, Inc. All Rights Reserved
Agile Iterative and Incremental

                                    “Show me the
                                    money!!” –
                                    Jerry Maguire




                                   Happy
                                   Customer

                                  ©Seapine Software, Inc. All Rights Reserved
Iteration Contents




                     ©Seapine Software, Inc. All Rights Reserved
Self-Organizing Teams




                        ©Seapine Software, Inc. All Rights Reserved
Feedback




           ©Seapine Software, Inc. All Rights Reserved
Managing Risk




                ©Seapine Software, Inc. All Rights Reserved
Agenda

         New Normal

         Naked Agile

         Why Agile?

         Observations
                        ©Seapine Software, Inc. All Rights Reserved
Team

•   Customer Centric
•   Quality Focused
•   Self Organized
•   Emergence of the Servant Leader




                               ©Seapine Software, Inc. All Rights Reserved
Enterprise


• Increased “Business” and “IT” collaboration
• Incremental Funding
• Portfolio Optimization




                                ©Seapine Software, Inc. All Rights Reserved
A Parting Thought




          $200,000

                    ©Seapine Software, Inc. All Rights Reserved
The Czech Manifesto



          What year was the
            Charter 77
              signed?




                        ©Seapine Software, Inc. All Rights Reserved
Thank you!
• Seapine Agile Services web page
  http://www.seapine.com/agileservices
• Agile Expedition
  http://www.seapine.com/exploreagile/
• Agile Padawan Blog
  http://blogs.seapine.com/padawan/
• Agile on Seapine View Blog
  http://blogs.seapine.com/category/agile/

Contact: bustamantea@seapine.com
   @alanbustamante
                                    ©Seapine Software, Inc. All Rights Reserved
Survey




Please fill out
the survey!



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Agile Business Case

  • 1. Only the Agile Survive Sept 29, Understanding the Business Case for Agile Alan Bustamante, PMP, CSP 2011 ©Seapine Software, Inc. All Rights Reserved
  • 2. Agenda New Normal Naked Agile Why Agile? Observations ©Seapine Software, Inc. All Rights Reserved
  • 3. Customers Employees Shareholders Market Share Competition Profit & Loss ©Seapine Software, Inc. All Rights Reserved
  • 4. It’s The Same Story ©Seapine Software, Inc. All Rights Reserved
  • 5. Business is Changing ©Seapine Software, Inc. All Rights Reserved
  • 6. Pace of Innovation is Up 31% ©Seapine Software, Inc. All Rights Reserved
  • 7. Employees Have Options ©Seapine Software, Inc. All Rights Reserved
  • 8. Voice of the Customer ©Seapine Software, Inc. All Rights Reserved
  • 9. Dave Carroll’s Guitar Dave’s songs: http://www.davecarrollmusic.com/ubg/ ©Seapine Software, Inc. All Rights Reserved
  • 10. Agenda New Normal Naked Agile Why Agile? Observations ©Seapine Software, Inc. All Rights Reserved
  • 11. You Hear This eXtreme Programming (XP) Retrospective Scrum BDD Agile Product Owner Sprint Review TDD Increment Iteration Test First Scrum Master FDD Pair Program Lean DSDM Continuous Kanban Integration ©Seapine Software, Inc. All Rights Reserved
  • 12. And You Wonder What does this mean? ©Seapine Software, Inc. All Rights Reserved
  • 13. A Set of Values Individuals & Process & Interactions Tools “…while there is value in the items on the right, we value the items on Working Comprehensive Software Documentation the left more.” Customer Contract Collaboration Negotiation Agile Manifesto, 2001 Responding To Change Following A Plan www.agilemanifesto.org ©Seapine Software, Inc. All Rights Reserved
  • 14. And Twelve Principles Agile Manifesto, 2001 www.agilemanifesto.org ©Seapine Software, Inc. All Rights Reserved
  • 15. An Umbrella Word ©Seapine Software, Inc. All Rights Reserved
  • 16. Building a Recipe ©Seapine Software, Inc. All Rights Reserved
  • 17. Myth: Software Only ©Seapine Software, Inc. All Rights Reserved
  • 18. Myth: Cowboy Coding Myth: No Documentation ©Seapine Software, Inc. All Rights Reserved
  • 19. Myth: Lack Planning Myth: Don’t Scale ©Seapine Software, Inc. All Rights Reserved
  • 20. Myth: Reduced Quality Myth: Fad ©Seapine Software, Inc. All Rights Reserved
  • 21. Agenda New Normal Naked Agile Why Agile? Observations ©Seapine Software, Inc. All Rights Reserved
  • 22. Agile is Showing Results Research from MIT suggests “Agile firms grow revenue 37% faster and generate 30% higher profits than non-agile companies.” 2009, The Economist – Organizational agility: How business can survive and thrive in turbulent times ©Seapine Software, Inc. All Rights Reserved
  • 23. Software Projects Standish Group Chaos Report, 2004, 2006, 2009 ©Seapine Software, Inc. All Rights Reserved
  • 24. A Tale of Two Triangles ©Seapine Software, Inc. All Rights Reserved
  • 25. Or Three Triangles Jim Highsmith: http://www.jimhighsmith.com/2010/11/14/beyond-scope-schedule-and-cost-the-agile-triangle/ ©Seapine Software, Inc. All Rights Reserved
  • 26. Traditional Waterfall “Show me the money!!” – Jerry Maguire ©Seapine Software, Inc. All Rights Reserved
  • 27. Traditional Methods “Requirements” Rigid Change Unhappy and Big Design Control Customer ©Seapine Software, Inc. All Rights Reserved
  • 28. Agile Iterative and Incremental “Show me the money!!” – Jerry Maguire Happy Customer ©Seapine Software, Inc. All Rights Reserved
  • 29. Iteration Contents ©Seapine Software, Inc. All Rights Reserved
  • 30. Self-Organizing Teams ©Seapine Software, Inc. All Rights Reserved
  • 31. Feedback ©Seapine Software, Inc. All Rights Reserved
  • 32. Managing Risk ©Seapine Software, Inc. All Rights Reserved
  • 33. Agenda New Normal Naked Agile Why Agile? Observations ©Seapine Software, Inc. All Rights Reserved
  • 34. Team • Customer Centric • Quality Focused • Self Organized • Emergence of the Servant Leader ©Seapine Software, Inc. All Rights Reserved
  • 35. Enterprise • Increased “Business” and “IT” collaboration • Incremental Funding • Portfolio Optimization ©Seapine Software, Inc. All Rights Reserved
  • 36. A Parting Thought $200,000 ©Seapine Software, Inc. All Rights Reserved
  • 37. The Czech Manifesto What year was the Charter 77 signed? ©Seapine Software, Inc. All Rights Reserved
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