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Business Canvas Model-Gillette
- 1. BUSINESS MODEL CANVAS GILLETTE YATRI PATEL
- 2. - BEST QUALITY RAZORS AND BLADES GILLETTE: RAZORS & BLADES
- 3. - BEST QUALITY RAZORS AND BLADES MEN – 14 year & ABOVE ALSO RECENTLY SHIFTED TO WOMEN SEGMENT GILLETTE: RAZORS & BLADES
- 4. - BEST QUALITY RAZORS AND BLADES MEN – 14 year & ABOVE ALSO RECENTLY SHIFTED TO WOMEN SEGMENTRETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS GILLETTE: RAZORS & BLADES
- 5. - BEST QUALITY RAZORS AND BLADES MEN – 14 year & ABOVE ALSO RECENTLY SHIFTED TO WOMEN SEGMENT RETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS BRAND LOYALTY GILLETTE: RAZORS & BLADES
- 6. - BEST QUALITY RAZORS AND BLADES MEN – 14 year & ABOVE ALSO RECENTLY SHIFTED TO WOMEN SEGMENT RETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS BRAND LOYALTY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTS GILLETTE: RAZORS & BLADES
- 7. - BEST QUALITY RAZORS AND BLADES MEN – 14 year & ABOVE ALSO RECENTLY SHIFTED TO WOMEN SEGMENTRETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS BRAND LOYALTY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTS BRAND PATENTS FACTORIES GILLETTE: RAZORS & BLADES
- 8. - BEST QUALITY RAZORS AND BLADES MEN – 14 year & ABOVE ALSO RECENTLY SHIFTED TO WOMEN SEGMENTRETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS BRAND LOYALTY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTS BRAND,PATENTS FACTORIES PRODUCTION MARKETING DISTRIBUTION GILLETTE: RAZORS & BLADES
- 9. - BEST QUALITY RAZORS AND BLADES MEN – 14 year & ABOVE ALSO RECENTLY SHIFTED TO WOMEN SEGMENTRETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS BRAND LOYALTY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTS BRAND,PATENTS FACTORIES PRODUCTION MARKETING DISTRIBUTIONRETAILERS SUPPLY CHAIN GILLETTE: RAZORS & BLADES
- 10. RETAILERS SUPPLY CHAIN - BEST QUALITY RAZORS AND BLADES MEN – 14 year & ABOVE ALSO RECENTLY SHIFTED TO WOMEN SEGMENTRETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS BRAND LOYALTY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTSPRODUCTION, SUPPLY CHAIN MARKETING BRAND,PATENTS FACTORIES GILLETTE: RAZORS & BLADES
- 11. Then, there was a problem !
- 13. How could they regain competitiveness ?
- 14. They understood the customers and competition !
- 15. RETAILERS SUPPLY CHAIN - BEST QUALITY RAZORS AND BLADES MEN – 14 year & ABOVE ALSO RECENTLY SHIFTED TO WOMEN SEGMENTRETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS LOCK-IN BRAND LOYALTY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTS PRODUCTION, SUPPLY CHAIN MARKETING BRAND,PATENTS FACTORIES PRODUCT- CENTRIC BUSINESS MODEL PRODUCTION MARKETING DISTRIBUTION GILLETTE: RAZORS & BLADES
- 16. RETAILERS SUPPLY CHAIN - BEST QUALITY RAZORS AND BLADES MEN – 14 year & ABOVE ALSO RECENTLY SHIFTED TO WOMEN SEGMENTRETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS LOCK-IN BRAND LOYALTY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTS PRODUCTION, SUPPLY CHAIN MARKETING BRAND,PATENTS FACTORIES SERVICE- CENTRIC BUSINESS MODEL PRODUCTION MARKETING DISTRIBUTION GILLETTE- ON DEMAND: RAZORS & BLADES
- 17. RETAILERS SUPPLY CHAIN - BEST QUALITY RAZORS AND BLADES MEN – 14 year & ABOVE ALSO RECENTLY SHIFTED TO WOMEN SEGMENT RETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS LOCK-IN BRAND LOYALTY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTS PRODUCTION, SUPPLY CHAIN MARKETING BRAND,PATENTS FACTORIES FLEXIBILITY, EASE OF ORDER CONVINIENCE PRODUCTION MARKETING DISTRIBUTION GILLETTE- ON DEMAND: RAZORS & BLADES
- 18. - BEST QUALITY RAZORS AND BLADES MEN –YOUNG, URBAN AND TECHNO-SAVVY RETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS LOCK-IN BRAND LOYALTY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTS PRODUCTION, SUPPLY CHAIN MARKETING BRAND,PATENTS FACTORIES FLEXIBILITY, EASE OF ORDER CONVINIENCE RETAILERS SUPPLY CHAIN PRODUCTION MARKETING DISTRIBUTION GILLETTE- ON DEMAND: RAZORS & BLADES
- 19. - BEST QUALITY RAZORS AND BLADES MEN –YOUNG, URBAN AND TECHNO-SAVVY LOCK-IN BRAND LOYALTY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTS PRODUCTION, SUPPLY CHAIN MARKETING BRAND,PATENTS FACTORIES RETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS ONLINE FLEXIBILITY, EASE OF ORDER CONVINIENCE RETAILERS SUPPLY CHAIN PRODUCTION MARKETING DISTRIBUTION GILLETTE- ON DEMAND: RAZORS & BLADES
- 20. - BEST QUALITY RAZORS AND BLADES MEN –YOUNG, URBAN AND TECHNO-SAVVY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTS PRODUCTION, SUPPLY CHAIN MARKETING BRAND,PATENTS FACTORIES RETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS ONLINE BRAND LOYALTY LOCK-IN FLEXIBILITY, EASE OF ORDER CONVINIENCE RETAILERS SUPPLY CHAIN PRODUCTION MARKETING DISTRIBUTION GILLETTE- ON DEMAND: RAZORS & BLADES
- 21. - BEST QUALITY RAZORS AND BLADES MEN –YOUNG, URBAN AND TECHNO-SAVVY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTS PRODUCTION, SUPPLY CHAIN MARKETING RETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS ONLINE LOCK-IN BRAND LOYALTY LOCK-IN BRAND,PATENTS FACTORIES LOGISTICS CENTER FLEXIBILITY, EASE OF ORDER CONVINIENCE RETAILERS SUPPLY CHAIN PRODUCTION MARKETING DISTRIBUTION GILLETTE- ON DEMAND: RAZORS & BLADES
- 22. - BEST QUALITY RAZORS AND BLADES MEN –YOUNG, AND TECHNO-SAVVY HIGH MARGIN RAZORS FREQUENT BLADE REPLACEMENTS PRODUCTION, SUPPLY CHAIN MARKETING PRODUCTION MARKETING DISTRIBUTION FLEXIBILITY, EASE OF ORDER CONVINIENCE RETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS ONLINE LOCK-IN BRAND LOYALTY LOCK-IN BRAND,PATENTS FACTORIES LOGISTICS CENTER RETAILERS SUPPLY CHAIN GILLETTE- ON DEMAND: RAZORS & BLADES
- 23. - BEST QUALITY RAZORS AND BLADES MEN –YOUNG, URBAN AND TECHNO-SAVVY HIGH MARGIN RAZORS FREQUENT RECURRENT BLADE REPLACEMENTS PRODUCTION, SUPPLY CHAIN MARKETING PRODUCTION SUPPLY CHAIN MARKETING DISTRIBUTION FLEXIBILITY, EASE OF ORDER CONVINIENCE RETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS ONLINE LOCK-IN BRAND LOYALTY LOCK-IN BRAND,PATENTS FACTORIES LOGISTICS CENTER RETAILERS SUPPLY CHAIN GILLETTE- ON DEMAND: RAZORS & BLADES
- 24. - BEST QUALITY RAZORS AND BLADES MEN –YOUNG, URBAN AND TECHNO-SAVVY HIGH MARGIN RAZORS FREQUENT RECURRENT BLADE REPLACEMENTS PRODUCTION, SUPPLY CHAIN MARKETING PRODUCTION SUPPLY CHAIN MARKETING DISTRIBUTION FLEXIBILITY, EASE OF ORDER CONVINIENCE RETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS ONLINE LOCK-IN BRAND LOYALTY LOCK-IN BRAND,PATENTS FACTORIES LOGISTICS CENTER RETAILERS SUPPLY CHAIN LOGISTICS GILLETTE- ON DEMAND: RAZORS & BLADES
- 25. - BEST QUALITY RAZORS AND BLADES MEN –YOUNG, URBAN AND TECHNO-SAVVY HIGH MARGIN RAZORS FREQUENT RECURRENT BLADE REPLACEMENTS PRODUCTION, SUPPLY CHAIN MARKETING SHIPPING & DISTRIBUTION PRODUCTION SUPPLY CHAIN MARKETING DISTRIBUTION FLEXIBILITY, EASE OF ORDER CONVINIENCE RETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS ONLINE LOCK-IN BRAND LOYALTY LOCK-IN BRAND,PATENTS FACTORIES LOGISTICS CENTER RETAILERS SUPPLY CHAIN LOGISTICS GILLETTE- ON DEMAND: RAZORS & BLADES
- 26. - BEST QUALITY RAZORS AND BLADES MEN –YOUNG, URBAN AND TECHNO-SAVVY HIGH MARGIN RAZORS FREQUENT RECURRENT BLADE REPLACEMENTS PRODUCTION, SUPPLY CHAIN MARKETING SHIPPING & DISTRIBUTION PRODUCTION SUPPLY CHAIN MARKETING DISTRIBUTION FLEXIBILITY, EASE OF ORDER CONVINIENCE RETAIL STORES, DIRECT & INDIRECT DISTRIBUTORS ONLINE LOCK-IN BRAND LOYALTY COMMUNITY BRAND,PATENTS FACTORIES LOGISTICS CENTER RETAILERS SUPPLY CHAIN LOGISTICS GILLETTE- ON DEMAND: RAZORS & BLADES
- 27. • Aarthi Rayapura,August 19, 2014- Gillette jumps into subscription model-https://www.zuora.com/2014/08/19/gillette-jumps-into-the- subscription-economy/ • Kavi Guppta, November 23, 2015-Replay Webinar #4- Ways to Present the Business Model Canvas https://blog.strategyzer.com/posts/2015/11/23/replay-webinar-4- ways-to-present-the-business-model-canvas • President word, January 17, 2018,Channels and client connection in business model innovation, http://newfrontier.eu/president- word/channels-and-client-connection REFERENCES