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Zappos - Downtown Project - 3.2.15
This document summarizes the vision and goals of Zappos and Tony Hsieh for transforming downtown Las Vegas through the Downtown Project. The goals are to make downtown Las Vegas the most community-focused large city in the world by accelerating collisions, co-learning, and connectedness between residents, businesses, artists and tech startups. The $350 million project aims to promote density, diversity, small businesses, education and the arts to catalyze innovation, happiness and economic growth through community development.
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Similar to Zappos - Downtown Project - 3.2.15
Zappos - Downtown Project - 3.2.15
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- 2. The Power ofWOW ‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08 GrossSales$MM $1,000 800 600 400 200
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- 6. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMEREXPERIENCE CLOTHING
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- 10. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMEREXPERIENCE CLOTHING
- 11. DELIVERING HAPPINESSCUSTOMERS & EMPLOYEES “Peoplewill forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU
- 12. Clothing Customer Service Company Culture “agreat brand is… ______” WHAT’S NEXTDELIVERING HAPPINESS
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- 14. LAS VEGAS CITYHALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 15. LAS VEGAS CITYHALL
- 16. LAS VEGAS CITYHALL
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- 27. DELIVERING HAPPINESSWHAT’S NEXT? Clothing Customer Service CompanyCulture Community
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- 29. DOWNTOWN PROJECT $350M $50M –Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
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- 31. DOWNTOWN PROJECT GOALS • Live/Work/Play– Walking Distance
- 32. DOWNTOWN PROJECT GOALS • Live/Work/Play– Walking Distance • The Most Community-Focused Large City in the World
- 33. DOWNTOWN PROJECT GOALS • Live/Work/Play– Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World
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- 35. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS
- 36. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING
- 37. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING • CONNECTEDNESS
- 38. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY
- 39. DOWNTOWN PROJECT REFRAMING “COMMUNITY” •COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY
- 40. Accelerating Collisions, Co-Learning, andConnectedness THE BIG BET
- 41. Accelerating Collisions, Co-Learning, andConnectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET
- 42. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)…
- 43. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC
- 44. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)
- 45. ROC ROI VS Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions)
- 46. ROC & ROL ROI VS Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL
- 47. ROC & ROL Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) ROI VS
- 48. ROC & ROL Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community & Return on Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS
- 49. DOWNTOWN PROJECT $350M $50M –Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
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- 52. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate
- 53. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions
- 54. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability
- 55. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable
- 56. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something
- 57. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Community & Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
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- 80. CITY AS ASTARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
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- 93. Productivity and innovationper resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE
- 94. 1. Residential densityof 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY
- 95. Maximize serendipitous interactions Densityin the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION
- 96. LAS VEGAS CITYHALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 97. DIVERSITY + DENSITY 1.Zappos employees 2. Tech Startup Community 3. Small Business Community 4. Fashion Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
- 98. What is thevalue of a resident that is out and about in the neighborhood? RETURN ON COLLISIONSROC
- 99. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONSROC
- 100. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONSROC
- 101. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONSROC
- 102. What is thevalue of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
- 103. JAKE – FLINT& TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It- b.jpg
- 104. JAKE – FLINT& TINDER
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- 107. What is thevalue of a purposeful visitor that contributes to community? RETURN ON COLLISIONSROC
- 108. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONSROC
- 109. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONSROC
- 110. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONSROC
- 111. What is thevalue of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONSROC
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- 113. 1. 100 residentsper acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC
- 114. 1. 100 residentsper acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONSROC
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- 117. 100,000 “collisionable” community RETURNON COLLISIONSROC
- 118. 100,000 “collisionable” communityhours RETURN ON COLLISIONSROC
- 119. 100,000 “collisionable” communityhours per RETURN ON COLLISIONSROC
- 120. 100,000 “collisionable” communityhours per acre RETURN ON COLLISIONSROC
- 121. 100,000 “collisionable” communityhours per acre per RETURN ON COLLISIONSROC
- 122. 100,000 “collisionable” communityhours per acre per year RETURN ON COLLISIONSROC
- 123. 100,000 “collisionable” communityhours per acre per year RETURN ON COLLISIONSROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
- 124. Accelerate: 1. Collisions 2. Co-Learning 3.Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES
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- 128. 50% OF HUMANSLIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 129. 75% WILL LIVEIN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078
- 130. THE 4 MINUTEMILE
- 131. THE 4 MINUTEMILE
- 132. MORE INFO For acopy of this presentation: tony@zappos.com For more information: www.downtownproject.com
- 133. A GREAT BRAND is astory that never stops unfolding.
- 134. is a storythat never stops unfolding. A GREAT BRAND COMPANY
- 135. A GREAT BRAND COMPANY CITY is astory that never stops unfolding.
- 136. A GREAT BRAND COMPANY CITY COMMUNITY is astory that never stops unfolding.
- 137. MORE INFO For acopy of this presentation: tony@zappos.com For more information: www.downtownproject.com