March 2021 - Motivation, self-discipline and organization // Plan your B2B business smartly and ready for scalable growth! - Hi, I’m Carolin. I am the founder and CEO of European company builder cdt.digital Group and Estonian cybersecurity training provider Cyttraction. As entrepreneur, political scientist, computer engineer and prolific international speaker, I have been immersed in technology and coding since my teenage years. With a past as a bridge builder on the challenges of digital transformation, a certified data protection officer and IT security expert, I build and support clever B2B Startups. In my coachings, I will help you straighten out your B2B business. Sharing a wealth of experience from competitive and upstarting economies that covers topics as diverse as flexible financial planning, lean technological implementation options and ways to stay efficient and focused. // Topics we work on: - Governance, admin and financial structure - Motivation, self-discipline and organization - Helpful tools, techs and documents - External communication & presentation - Team building and leading - Scaled sales communication

1. Business
Bootstrapping
2 - Motivation, self-discipline
and organisation

2. Motivation
• Sometimes comes naturally
• Sometimes is the result of hard work and discussions with yourself
Don‘t allow other people to influence your motivation!
Carolin Desirée Toepfer, 2021 2

3. It‘s not working hours,
it‘s balance.
Carolin Desirée Toepfer, 2021 3

4. Self-discipline
• Getting up every morning
• For years and years
• Even when success is not visible
• Or a global pandemic f**cks the planet
The art of being hard and forgiving to yourself at the same time.
Carolin Desirée Toepfer, 2021 4

5. My Schedule
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Admin Stuff Sales Sales Content
Stuff
Last Calls
of the Week
Web Stuff
Coffee
Break
Lifelonglearning
Follow-ups
Me
Time
Lunch Break
Clients & Investors
Dinner Break
Creative Work + Numbers
Training Tech Training Tech Training ToDo List

6. Nutrition
• Eat regularly
• Drink regularly
• Find a good diet
• Learn to cook
Carolin Desirée Toepfer, 2021 6

7. Sports & Hobbies
• Something not work related
• Starts at going for a walk
• Encourage your own need to take breaks
• Take time for yourself
• Never regret your Me Time
Carolin Desirée Toepfer, 2021 7

8. „NO!“ is a useful tool.
Carolin Desirée Toepfer, 2021 8

9. Organisation
• Lists
• Calendars
• Documentation
• E-Mails & Follow-ups
• Calls & Notes
• Persistence
Carolin Desirée Toepfer, 2021 9

10. Habits
• Perceive and appreciate positive things more
• Develop standards in how you deal with negative incidents
• Create structures that you feel comfortable with
People need at least 21 days to adopt new habits
Carolin Desirée Toepfer, 2021 10

11. In case of doubt, you have to
develop a structure for yourself
Carolin Desirée Toepfer, 2021 11

12. More: mahina-accelerator.com
Carolin Desirée Toepfer, 2021 12