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Predictive analytics
Guy De Pauw
guy@textgain.com
Joris Van den
Borre
What kind of person bought these groceries?
Hipster
Partyflock
Human brains generalize insights from repetition
Raw history of
outcomes we
want to predict
Raw history
data of causes
(CRM, logs, text,
pics)
1. Build the decision
rules
2. Predict !
New event or
history data
Predictions
and accuracy
Algorith
m
Automate learning based on recorded data
Case: predict consumer segment using deep learning
Preference for specialty coffee
Preferenceforbioveggies
Hipster
Partyflock
Preference for specialty coffee
Preferenceforbioveggies
Hipster
Partyflock
I only drink specialty
coffee but don’t care
much for bio veggies
With the data we
have
We can build
a model
To predict
someone’s segment
Chopping Kanye: object recognition on webscale data
Algoritm
s
& frameworks
Research
& know-how
Capacit
y
Open-source
CLOU
D
Compute
Storage
3 focus areas for predictive analytics
…
Methodology

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Predictive analytics intro for business leaders | BA4ALL 2017 by Tropos.io

Editor's Notes

  1. http://playground.tensorflow.org/#activation=relu&batchSize=10&dataset=spiral&regDataset=reg-plane&learningRate=0.01&regularizationRate=0&noise=0&networkShape=7,7,7&seed=0.53126&showTestData=false&discretize=false&percTrainData=50&x=false&y=false&xTimesY=false&xSquared=false&ySquared=false&cosX=false&sinX=true&cosY=false&sinY=true&collectStats=false&problem=classification&initZero=false&hideText=false