This document summarizes an opportunity for Holiday Inn Express to renew its corporate rates program agreement with Geotility, a heating and cooling systems company. Geotility needs to temporarily house employees in Richmond for ongoing projects. Holiday Inn Express could provide competitive rates and amenities. Financially, Holiday Inn Express estimates $2,400-3,200 monthly revenue and $21,363 annual revenue from Geotility. To secure the deal, Holiday Inn Express will add new amenities tailored to Geotility's business needs and better understand Geotility's business to improve responsiveness.

1. Opportunity Assessment : GeotilityPresented By: FilipVukadinovicJason Fielding-TweedieKa Yee Goretti NgLei Yang

2. Agenda

3. Holiday Inn Express Hotel & Suites RIVERPORT-RICHMOND 10688 No.6 RD, Richmond, BC V6W 1F7 Hotel Front Desk: 1-604-2411830 | Hotel Fax: 1-604-2411840

4. Holiday InnFounded by Kemmons Wilson in 1952Franchised 1,405 inns around the world by 1972Created the standard for inns and became the standardHoliday Inn Express InterContinental Hotels Group in 1991Offers rates for both business and leisure travelers

5. Our Opportunity

6. Customer Business ProfileGeotility has been in the heating and cooling systems industry for 30 yearsThe company is based in Kelowna, B.C.

7. Customer Business Profile

8. Customer Business ProfileTrend AnalysisThe industry is in a better situation than the overall economySupport from the Government of Canada’s Renewable Energy Deployment Initiative“Clean Energy Dialogue” -- PM Harper & US President ObamaContributed to the increasing awareness and installation of geothermal systems within North America

9. Customer Business ProfileTrend AnalysisReal estate market is on a steep slide in B.C.Geotility needs to sustain business and minimize capital expenditure effectsFinancialConfidentiality policies: Geotility’s profit margins and costs cannot be disclosedHowever, it is believed that Geotility is financially stable

10. Customer’s Goal & CSFsGoalBe the leader of the industry by providing the highest quality products, technical knowledge, and services to clientsMinimize overall costs without affecting product and service qualityCSFsCut down administration costs by receiving cost-effective rates from hotel suppliers

11. Opportunity ProfileGeotility currently has numerous local projects in progressE.g. BCIT Aviation Technology Campus, The Lotus (both in Richmond)Geotility’s needs: To temporary transfer talent from main branch in Kelowna to Richmond in order to complete projectsA cost-effective, comfortable, and convenient hotel to stay in

12. Compelling EventGeotility has to act now to accommodate employees and to facilitate the company's numerous ongoing commercial and residential projectsIf Geotility does not act now or delays action:A significant rate increase in hotel costs Operations may be affected (e.g. expenses)Holiday Inn Express can provide Geotility with:the Corporate Rates Programfree facilities – wireless internet, a complimentary hot breakfast, room-suites, parkinglocation convenience – 10 minutes drive from Geotility's Richmond officeAir miles rewards

13. Opportunity Assessment:Is there an Opportunity?

14. Opportunity AssessmentCan We Compete?

15. Opportunity AssessmentCan We Win?

16. Opportunity Assessment:Is it Worth Winning?

17. Decision Criteria1. Rates2. Services3. Hotel Comforts4. Surrounding Facilities and Conveniences

18. Key Issues and Key Players

19. Our Solution

20. Unique Business ValueHoliday Inn Express just renovated in 2008Holiday Inn Express is closer to Geotility’s office in RichmondClose to business parks (i.e. Ironwood Business Park, Crestwood Corporate Center)Corporate Rates Program helps customer to save and add strategic value to business

21. FinancialsShort-term Revenue (counted monthly)$109 per room nightTotal average expected returns of $16015-20 room nights per monthMonthly room night revenue = $1,635 - $2,180Expected monthly return = $ 2,400 - $ 3, 200

22. FinancialsLong-term Revenue (counted annually)175 room nights per year$ 135 per night charged in summer season, $ 109 in winter season88 * $135 = $ 11, 88087 * $109 = $ 9,483Revenue per year = $ 21, 363

23. FinancialsProfit MarginApproximately $25 - $30 in expenses per room nightThe profit margin is expected to be $79-$84This deal is important as it can be profitable for Holiday Inn ExpressThe risks in terms of business venture and the rates itself are lowThe risk of Geotility using our competitors’ hotels is high

24. Competitors

25. RelationshipStrategy

26. Our Strengths & Weaknesses

27. Our GoalRenew the Corporate Rates Program agreementIncrease the likelihood of Geotility staying with us Add more tailored services to help secure future businessHelp Geotility to cut costs with minimal side-effects on service qualityLong-term Gain: Future revenue from business with Geotility as they are expected to expand in the near future

28. Competitive StrategyFlanking – Solution AND ReputationStrong reputationStrong inside support from GeotilityStrong solution fit

29. Our Critical Success FactorsAdd new amenities & services E.g. microwaves and kitchen amenities within rooms, fax machines, low roaming rates, and other business-friendly facilities to better serve the specific needs of our clients

30. Our Critical Success FactorsFurther understand who Geotility is and what they are about Interview Geotility executives who have previously used the Holiday Inn ExpressBy doing this, we can increase Holiday Inn’s responsiveness and empathy as well as give tangibility to our services

31. Questions?