This document provides a list of 30 multiple choice questions related to a BUS 300 Week 4 Quiz. It includes questions about the roles and responsibilities of public relations managers, common practices in the field of public relations in the United States, budgeting processes for public relations agencies, key components of public relations plans, and ethical models and practices in public relations. The document directs students to an online tutorial and marketplace for additional educational resources.

1. Straver BUS 300 Week 4 Quiz 3 NEW
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BUS 300 Week 4 Quiz 3 NEW
1. Similar to other top-level managers, public
relations managers need to
2. According to a 2008 survey, which of the
following is true today about the
practice of public relations in the
United States?
3. For agencies, budgeting relies on which of
the
following?
4. The section of a public relations plan that
provides an overview is referred to as

2. 5. Professors James Grunig and Todd Hunt said
public relations practitioners perform what
organizational theorists call a(n)_role.
6. The budget Arnold Communications had for
an anti-smoking public education campaign
was
7. Public relations counseling opportunities
are likely to grow in which of the following
nonprofit
areas?
8. For the public relations function to be equal
in stature to other management functions,
which of
the following is essential?
9. For public relations to be the "conscience of
the
corporation," practitioners must
10. Advantages agencies often have over in-
house
public relations talent include
11. Among various duties, which of the
following would likely be done by public affairs
people?
12. Public relations professionals who support

3. 13. PERT and Gantt are tools that can help public
relations practitioners use to
14. The "boundary role" concept
15. The overriding rule when it comes to
agency
budgeting is to
16. An organization's social
responsibility image is
often determined by
17. A 2007 survey of teenagers
conducted by Junior Achievement and
Deloitte found
18. What impacts the ethical state of
electronic
journalism?
19. Which of the various ethical models
in your
text does PRSA endorse?
20. Which ethical core value would
practitioners demonstrate if they sought
information even for a
rude reporter?
21. The essence of corporate social
22. The two-way communication model for ethics

4. 23. As the "conscience" of an organization, public
relations practitioners
24. The cardinal rule of public relations is
25. Which of the following is at the heart of
the ethical practice of public relations?
26. Who said that "an organization is the
lengthened shadow of a ..." person?
27. The enlightened self-interest model for
ethical
practice is based on the principle of
28. Which of the following indicates the
degree to which an organization is socially
responsible?
29. The "golden mean" of moral virtue
advocates
30. The "golden rule" prescribes