Bullying is a problem in Ecuador that affects many children, especially those who are shy. Campaigns aim to stop bullying, such as one by UNICEF that operates in Ecuador. Bullying can occur physically, verbally, emotionally, and in racist or sexual ways. Statistics show that 32% of kids are sometimes hit or insulted by friends, while 22.6% of victims are ages 6-11 and 20.1% are ages 15-17. Bullying should be stopped as it makes victims more shy, scared, and can cause home problems, spreading like a virus.