SlideShare a Scribd company logo
Building Loyal
Subscriber base
#RepeatTraffic
Publisher’s Dilemma
Building Loyalty Scaling Traffic
Achieving loyalty with scale remains the # 1
priority for Publishers.
Status Quo
Leveraging all possible
push messaging channels
for content disbursement
Trak.in
India’s leading weblog
covering technology,
startup and business
trends
Trak.in attracts over 50K Followers -
across social media platforms
Publishers are constantly exploring better
ways to drive user retention and engagement
Web Notifications are a great way to engage
users - it is probably the best one-on-one
communication tool between a publisher and a
reader.
Arun Prabhudesai
Founder - Trak.in
30XThe pace at which Notification
Subscriber base grows as
compared to Email Subscribers
iZooto Approach
User First -
Cookie Less Solution
Higher Click Through’s-
Drive repeat traffic
Better Conversions -
Scale faster and better
1 Click Subscription Simple and EasyNo Redirects and No DropoffsUser Subscribe to Trak.in directly
Getting Started with #PushNotifications
Sign Up on iZooto.com
Add your site and generate
your iZooto Tag
Use Tag Manager to add
the iZooto tag
Go Live in 5 mins
Acquiring
Subscribers
Over 7500+
Subscribers in
less than 4 Weeks “The current process increased the subscriber conversion by about
8x to 10X - Earlier we collected around 40-50 subscribers in a day
and now with the new method we do around 300 to 400 subscribers”
Building Repeat Traffic
Announcement Based Approach
- Pushing 1 Notification for every
new blog post
“We get nearly 10% click through rates on
most of our notifications, which is quite a
decent number. We are still in early stages,
and still figuring out what works and what
does not. Over a period of time we think that
our CTRs will grow further. ”
Arun Prabhudesai
Repeat Traffic on Trak.
in is powered by
#pushnotifications
30-40%
Excited about using Web
Push Notifications?
Click here to get started
Even better, connect with us
Ruchika Sharma
Product Marketer
Email- ruchika@datability.
co

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Building Your Repeat Traffic using Push Notifications

  • 2. Publisher’s Dilemma Building Loyalty Scaling Traffic Achieving loyalty with scale remains the # 1 priority for Publishers.
  • 3. Status Quo Leveraging all possible push messaging channels for content disbursement Trak.in India’s leading weblog covering technology, startup and business trends Trak.in attracts over 50K Followers - across social media platforms Publishers are constantly exploring better ways to drive user retention and engagement
  • 4. Web Notifications are a great way to engage users - it is probably the best one-on-one communication tool between a publisher and a reader. Arun Prabhudesai Founder - Trak.in
  • 5. 30XThe pace at which Notification Subscriber base grows as compared to Email Subscribers
  • 6. iZooto Approach User First - Cookie Less Solution Higher Click Through’s- Drive repeat traffic Better Conversions - Scale faster and better 1 Click Subscription Simple and EasyNo Redirects and No DropoffsUser Subscribe to Trak.in directly
  • 7. Getting Started with #PushNotifications Sign Up on iZooto.com Add your site and generate your iZooto Tag Use Tag Manager to add the iZooto tag Go Live in 5 mins
  • 8. Acquiring Subscribers Over 7500+ Subscribers in less than 4 Weeks “The current process increased the subscriber conversion by about 8x to 10X - Earlier we collected around 40-50 subscribers in a day and now with the new method we do around 300 to 400 subscribers”
  • 9. Building Repeat Traffic Announcement Based Approach - Pushing 1 Notification for every new blog post “We get nearly 10% click through rates on most of our notifications, which is quite a decent number. We are still in early stages, and still figuring out what works and what does not. Over a period of time we think that our CTRs will grow further. ” Arun Prabhudesai
  • 10. Repeat Traffic on Trak. in is powered by #pushnotifications 30-40%
  • 11. Excited about using Web Push Notifications? Click here to get started Even better, connect with us Ruchika Sharma Product Marketer Email- ruchika@datability. co