Building Valuable IP- A Presentation by Dr. Kalyan C. Kankanala Contact Us for Intellectual Property Services BananaIP Counsels Regd Office No.40,3rd Main Road,JC Industrial Estate, Kanakapura Road,Bangalore – 560 062. Email: contact@bananaip.com Telephone: +91-80-26860414 /24/34

1. BUILDING VALUABLE
IP
By
Dr.Kalyan Kankanala
kalyan@bananaip.com
www.bananaip.com
www.bananaip.com/sinapse-blog

2. THEMES
• Integrated IP protection.
• Quality of IP and Business.
• Building Licensable IP.
• IP Audits and Business value
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3. Highest Value?
• Land
• Gold
• Information
• Ideas
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Image: dan / FreeDigitalPhotos.net
Image: Arvind
Balaraman

4. Protecting Ideas
• Intellectual Property
• Abstract Vs. Concrete Ideas
• Nature of protection
• Business Value
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5. Species of IP
• Patents
• Copyrights
• Trade Marks
• Designs
• Trade Secrets
• Geographical Indications
• Plant Varieties
• Traditional Knowledge
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6. Integration
• What will you protect?
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7. Quality of IP and Business
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8. Why Quality?
• Business and Competitive Advantage
• Marketability
• Licensability
• Valuation
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9. Protection Quality
• Patent Claim
What I claim is a table consisting of a flat piece
of wood connected to wooden legs at all four
corners.
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10. Protection Quality
• Trade Mark
House of Coffee
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11. Protection Quality
• Software for playing TV on cell phones
• Patent/Copyright/Trade Secret
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Image: Idea go / FreeDigitalPhotos.net

12. Building Licensable IP
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13. Licensing Opportunities
• Patents
 Single Patent Vs. Patent Portfolio
 Grouping and Pooling
 Validation and Strength Analysis
 Valuation
 Potential Licensees
 Negotiation
 License Execution
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14. IP Audits and Business Value
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15. IP Audit
• Purpose
 Strategize Invention/Creation
 Increase IP Numbers
 Create IP Asset Inventory
 IP Protection Verification
 Assess Value of IP
 Process Review
 Optimal Utilization
 Acquisition or Licensing
 Enforce and Defend
 Risk Mitigation
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16. How?
• Define the purpose
• Study the company
• Interviews and Document Review
 Result
• Asset Inventory
• Process Recommendations
• Risk Mitigation Plan
• Variable - Based on objective
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17. Case Example
• Leading software services company
• Raising Investment
• Valuation
• IP Audit
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18. Thank You
For more info:
www.bananaip.com/sinapse-blog
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