1. Trust is built over time through consistent, trustworthy actions that make "deposits" into a team's trust "bank account", while inconsistent or untrustworthy actions make "withdrawals". 2. An individual's character affects all areas of their life, so trust cannot be compartmentalized - how someone acts in one context reflects how they can be expected to act in others. 3. Building trust requires honesty with oneself and others, keeping commitments, and admitting and correcting mistakes to restore broken trust through apologies and changed behavior.