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Introduction to
Product Definition
&
Techniques That
Freaking Work…
Adam R. Dean Scroggin
Thu 2022-11-10 06:00:00 PM EST
Quick Poll
§ How many of you have every delt with a Date Time bug
(including Time Zone)?
§ Thu 2022-11-10 06:00:00 PM EST (Gregorian Calendar)
Quick Poll
§ What is your job “function/title”?
§ Product Manager / Product Owner / Marketing Something
§ Scrum Master / Project Manager / Lead Something
§ UX Designer / UI Designer/ Human Factors Engineer / Ux Something
§ Business Development / Sales / Customer Success / Engagement Something
§ Software Engineer / Coder / App Developer / Hacker / ...
§ CEO / President / Founder / Owner / Mother of Dragons
§ Teacher / Educator / Customer Support / Customer Success / Mentor /…
§ Other
§ Interdisciplinary?
What movie???
Sad but True
”Consultants” - The Two Bobs
About Me: Purdue Engineering Sk8tr Boi
Let’s get started!!!
Software is “eating” the world 🌍🌎🌏🌐
and is becoming crap…
Software is “eating” the world 🌍🌎🌏🌐
and it is becoming crap…
Ron Swanson believes the
government should be privatized
and follow the business model of
Chuck E. Cheese's family
entertainment chain.
Account Creation and Log In!!!!!
That spinny
thing took
what felt
like 60s
How do we fix this mess?
Step 1 - Get out of the building.
Talk to customers and users…
Steve Blank
https://steveblank.com
§ Ask customers questions like:
• What do you find you spend a lot of time on?
• What are the top three challenges you face with your job?
• If you had a magic wand and could instantly get rid of one problem, what would it be?
• What is one task that you dread doing?
§ Do:
• Develop a rapport with the customer
• Introduce yourself
• Ask warm-up questions
• Ask them about their role at their company and their day-to-day
§ Don’t:
• Pitch a feature or product
• Ask leading questions
Usability, Safety and Happy Customers
(UX/UI/HFE/UED)
Steve Krug
Don’t Make Me Think
Jared Spool
Don’t Make Me Think
Allison Strochlic & Michael Wiklund
Designing for Safe Use
My Tips
§ Attend studies in person
§ Create real world contexts
§ Eat your own “dog food”
§ Talk to Customer Support
§ Do the Job of your customer
§ Be careful of “experts”
§ Follow Steve Blank and read his stuff
§ (1) Ethnographic Research -
A Week Entrenched as a
DoorDash Driver | LinkedIn
Step 2 – Presume you are an idiot…
The 5 Points Two
Lane Roundabout
of Hell!!!
Step 3 - Communication and Documentation
Use Cases from UML
Bruce Powell Douglas
Therac-25
“Safe enough looks
different from 30,000 ft”
User Stories
As a <type of user>, I want <goal> so that <some reason>
User-Stories-Applied-Mike-Cohn.pdf
Holistic Tools
Product Management Tools?
Agile or Fragile?
Humans are weird…
https://www.youtube.com/watch?v=NNnIGh9g6fA&list=PL848F2368C90DDC3D
I honestly loathe printers…
PC Load Letter – WTF does that mean???
Thank You!!!!
w: https://lftsoftware.co
biz: https://onetapconnect.com/lftsoftware-adamscroggin/
sm: https://linktr.ee/adscroggin

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