Building communities - Passionberry Marketing - Sept 2018
•
0 likes•15 views
This document discusses developing digital communities and provides principles and strategies for community growth. It introduces Geoff Main and the companies he works for, Passionberry Marketing and Nabo. Nabo is described as Australia's largest social network for neighborhoods. The document discusses understanding community segments, focusing on building a community of 1000 engaged members, growing communities through targeted content and partnerships. It outlines challenges like developing suburb leads and automated personalized campaigns. The goal is described as orchestrating an engaged community through consistent, personalized messaging that emphasizes how participation will benefit members.
Report
Share
Report
Share
Download to read offline
Recommended
I love New Zealand (iluvnz.co.nz) presentation
This document introduces the iluvnz Facebook community page, which is dedicated to celebrating and promoting New Zealand values, culture, brands, and achievements. With over 360,000 members, mostly located in New Zealand, Australia, and other English-speaking countries, iluvnz provides brands a way to engage with a large, passionate audience interested in supporting Kiwi brands. The document outlines the vision, values, and tools iluvnz offers brands to interact with the community, gain feedback, and increase awareness and sales in a positive, transparent environment.
Social Media for Rotary Clubs: 10 Ways to Support Rotary's Mission
This presentation was given by Kerry Rego at Heart of Rotary, District 5130 Assembly on 4/2/11. An advanced session on social media for Rotarians, a look at the tools they/we can use to further our international goals.
Brand community - Marketing Management - Manu Melwin Joy
A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture.
The new world of loyalty 102711
The document discusses different types of brand loyalty and relationships with consumers. It covers Aristotle's three types of friendships - pleasure, utility, and goodness - and how they can apply to loyalty programs. Several brand examples are provided, like Dockers, Seventh Generation, and Pampers, showing how they have cultivated loyal fan bases through different approaches. The document advocates that brands can form enduring friendships with consumers by genuinely aligning with their values through loyalty programs.
The garage sale_trail
The Garage Sale Trail is a mission to help promote recycling & sustainability, to bring people together / unite communities & to have a little fun!
The debut Garage Sale Trail was held in Bondi Beach, Australia during May, 2011 and was a big success. Peep our case study video at www.garagesaletrail.com.au
The Garage Sale Trail's national rollout is being held April-10, 2011.
We are currently accepting expressions of interest from forward thinking Councils, brands & media who are interest in potentially participating in the Australia-wide debut.
For more info contact;
darryl@garagesaletrail.com.au
Social Media Brownbag
The document summarizes a social media brownbag presentation given by Brian Pagels and Suzanne Rainey of Forum One. They discuss Forum One's expertise in web strategy, user experience, and development. They then outline key services including digital strategy, user experience design, web and mobile development, and growth and management. The presentation agenda includes discussing social media at home and abroad, the role of blogs, and listening strategies both domestically and internationally. Real-world examples of social networks popular in Africa like MXit and MYMsta are provided.
Social Media for Business v.21.12.2011
The rules of promoting your business have changed – Big 5 Social Media Networks Facebook, Twitter, LinkedIn, Google+ & BBM Marketing are here to stay helping you utilizing Social Media for Business.
Social Media For Business V.21.12.2011
The rules of promoting your business have changed – Big 5 Social Media Networks Facebook, Twitter, LinkedIn, Google+ & BBM Marketing are here to stay helping you utilizing Social Media for Business.
Recommended
I love New Zealand (iluvnz.co.nz) presentation
This document introduces the iluvnz Facebook community page, which is dedicated to celebrating and promoting New Zealand values, culture, brands, and achievements. With over 360,000 members, mostly located in New Zealand, Australia, and other English-speaking countries, iluvnz provides brands a way to engage with a large, passionate audience interested in supporting Kiwi brands. The document outlines the vision, values, and tools iluvnz offers brands to interact with the community, gain feedback, and increase awareness and sales in a positive, transparent environment.
Social Media for Rotary Clubs: 10 Ways to Support Rotary's Mission
This presentation was given by Kerry Rego at Heart of Rotary, District 5130 Assembly on 4/2/11. An advanced session on social media for Rotarians, a look at the tools they/we can use to further our international goals.
Brand community - Marketing Management - Manu Melwin Joy
A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture.
The new world of loyalty 102711
The document discusses different types of brand loyalty and relationships with consumers. It covers Aristotle's three types of friendships - pleasure, utility, and goodness - and how they can apply to loyalty programs. Several brand examples are provided, like Dockers, Seventh Generation, and Pampers, showing how they have cultivated loyal fan bases through different approaches. The document advocates that brands can form enduring friendships with consumers by genuinely aligning with their values through loyalty programs.
The garage sale_trail
The Garage Sale Trail is a mission to help promote recycling & sustainability, to bring people together / unite communities & to have a little fun!
The debut Garage Sale Trail was held in Bondi Beach, Australia during May, 2011 and was a big success. Peep our case study video at www.garagesaletrail.com.au
The Garage Sale Trail's national rollout is being held April-10, 2011.
We are currently accepting expressions of interest from forward thinking Councils, brands & media who are interest in potentially participating in the Australia-wide debut.
For more info contact;
darryl@garagesaletrail.com.au
Social Media Brownbag
The document summarizes a social media brownbag presentation given by Brian Pagels and Suzanne Rainey of Forum One. They discuss Forum One's expertise in web strategy, user experience, and development. They then outline key services including digital strategy, user experience design, web and mobile development, and growth and management. The presentation agenda includes discussing social media at home and abroad, the role of blogs, and listening strategies both domestically and internationally. Real-world examples of social networks popular in Africa like MXit and MYMsta are provided.
Social Media for Business v.21.12.2011
The rules of promoting your business have changed – Big 5 Social Media Networks Facebook, Twitter, LinkedIn, Google+ & BBM Marketing are here to stay helping you utilizing Social Media for Business.
Social Media For Business V.21.12.2011
The rules of promoting your business have changed – Big 5 Social Media Networks Facebook, Twitter, LinkedIn, Google+ & BBM Marketing are here to stay helping you utilizing Social Media for Business.
Mission Driven Marketing
A review of my approach to marketing East End Market (Presented to the Florida Public Relations Association March 2014)
Eportforlio
The document is Geoff Padmore's e-portfolio which outlines his education, work history, skills, sample work and volunteer experience. It includes sections about his background, career goals, technical skills in areas like social media, and samples of his coursework and professional projects for organizations like the Arthritis Society. Contact information is provided for references that can speak to Geoff's qualifications and abilities.
MBA Orlando, LGBT Chamber of Commerce
The document outlines the mission and goals of an organization that advocates for LGBT businesses. It aims to (1) lead development of the LGBT business community through supporting small businesses, professionals, and non-profits, (2) establish a network of LGBT business resources and encourage fellowship among members, and (3) oppose prejudice in society and within the LGBT community. It discusses establishing various groups and centers to accomplish these goals and grow membership over the next few years.
RobinsonS_CampaignPDF_20210512_V01
The document proposes a creative campaign called "#DiverseLikeYou" to promote the grand opening of the Burns Collective food hall in Sarasota, Florida. The campaign aims to highlight the diversity of cultures in Sarasota through the diverse food options available at Burns Collective. It will utilize social media, printed materials, and a community event to spread awareness of the opening and Burns Collective's mission of celebrating diversity. Key goals are to introduce the brand, spread awareness of the opening event, and establish partnerships in the community.
Become a social media rockstar
This presentation was prepared and delivered by Yvette Adams of The Creative Collective for AMPED (A Music Program Enabling Development). AMPED aims to assist young emerging musicians and artists aged between 15 and 30, young bands, musicians and music industry workers across the Sunshine Coast to develop their skills and professional opportunities in the music industry. The project is an initiative of the Queensland State Government through Arts Queensland’s A-venue program and delivered by the Sunshine Coast Regional Council.
How to Promote Rotary and Membership: New Ideas
To better promote Rotary, we need to highlight our values and objectives and tie them to membership growth. In this session, you’ll learn best practices to attract new people of action, particularly among younger generations. Rotarian leaders at the club, district, and international levels will share their experiences.
How to Promote Rotary and Membership: New Ideas
To better promote Rotary, we need to highlight our values and objectives and tie them to membership growth. In this session, you’ll learn best practices to attract new people of action, particularly among younger generations. Rotarian leaders at the club, district, and international levels will share their experiences.
Green America presents The Open Brand: Beyond Green Washing
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Crowdfundsw1 launch event 21.03.12
CrowdfundSW1 launched a new initiative to help support local charities and community groups by providing them with a platform to promote their projects and increase awareness at Microsoft HQ in London Victoria on 21 March 2012. The aim is to enable funding to reach into the heart of the local community where it is most needed.
This is the first crowd funding platform in the world to focus on fundraising for grassroots charities in a specific locality. The event (organised by CrowdfundSW1, Microsoft and Time & Talents Westminster) will be hosted by Steven D'Souza, internationally renowned speaker and author of the bestselling book Brilliant Networking.
YouthNet and 1000Heads showcase how they used WOM to put sex and drink on the...
The document summarizes a word-of-mouth marketing campaign by TheSite.org to raise awareness of their online resources for youth. The campaign focused on influencing students through offline immersion and events to drive online conversation. It involved creating branded drinks and partnering with student unions to integrate messaging and start peer-to-peer discussion of issues like excessive drinking. The campaign was successful in getting TheSite.org's message to new audiences and establishing word-of-mouth and student advocates, which will be a continued part of their strategy going forward. Measurement of word-of-mouth impact and continued momentum were noted as areas for future improvement.
Revenue Sharing Social Media to users- Spinglo
Register FREE & see its potential as a SPINGLO member - join here: http://www.synkronice.com/i/richdad
You can then use your chosen Username & Password to create a profile on SPINGLO.COM
Be paid & earn to be part of the Social Media Revolution you are in now!
Welcome to a massive new Social Media Network live now on the internet, called SPINGLO.
Similar to Facebook but unlike Facebook, Spinglo pays you royalties to use and invite friends to it.
BY INVITATION ONLY BUT JOINING IS FREE JUST CLICK ON
http://www.synkronice.com/i/richdad
Its only fair to earn or win prices on Social Media you are in. Its your TIME!
You, the as their user, powers the Social Media. Without you they are nothing.
Finally, Spinglo pays for your time spent on Social Media.
The user is the power on all Social Media, yet only when you register on http://www.synkronice.com/i/richdad
Empower yourself, Be paid (as INVESTOR) or EARN product points (as FREE user) on Spinglo now!
Now, you have a real choice. Register here now.
http://www.synkronice.com/i/richdad
Email: spinglo.uk@gmail.com
Europe mobile: (UK) +44 (0) 777 222 7867
New Media Strategy Afrf 2009
Here is a proposed new media strategy combining mobile mobilization and SEM for www.acne:
1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Presentation in Toronto by Sean Moffitt - Wikibrands www.wiki-brands.com on Creating Buzz, Word of Mouth and Evangelism and Engaging Influencers
Talent garden - Coworking conference
The document describes Talent Garden, a network of co-working spaces that aims to connect innovators and help them grow. It started in 2011 in Brescia, Italy and has since expanded to multiple locations across Europe and plans to open locations in several cities around the world. Talent Garden provides work spaces, events, training, and other services to help their members collaborate and accelerate innovation. Their members include freelancers, startups, journalists, investors and others in the digital innovation field. The document outlines some lessons learned from Talent Garden's experience, including the importance of having a clear vision and focus on talent through participatory member selection and community engagement.
What Fundraisers Can Learn From Rappers
Delivered by Nonsense London's Creative Director Rob Mosley and James Barker, Digital Development Manager at the Elton John AIDS Foundation at the Institute of Funding's National Convention in London on July 7th 2014.
Creating actionable insights from competitive analysis for interactive design
Techniques and samples for competitive analysis. 6 down and dirty techniques to keep analysis lean and actionable for brand designers, interactive designers, and UX designers
How MeUndies Leverages Creative & Partnerships to Garner Earned Media - DAIC,...
Greg Fass from MeUndies' presentation from Digiday's Agency Innovation Camp in Vail, CO - August 24, 2015.
Social Media Taster Course
The document provides an overview of social media and how businesses can utilize social media marketing. It discusses the benefits of social media, how to identify target communities, and ways to integrate social media into a company's website. Examples are given of successful social media campaigns including Compare the Meerkat and Frugi Organic Clothing. The summary concludes that social media can drive increased traffic, sales, and word of mouth if content is engaging and communities are actively engaged.
Basic Practice - Social Media for Business
Basic practice social media for business and commerce. Presented to 25 coorporate brands marketing manager and PR in Balikpapan on 2014. Visit us on ww.soclab.co
Locallife
Locallife.co.uk is one of the largest providers of local information to search engines like Google and Yahoo, receiving over 100 million hits annually. It provides targeted local search results and business listings without ads or popups. Listings include an 8-page microsite for businesses. Premium members can promote offers directly to customers. Locallife.co.uk works with major brands and is the dominant brand in UK local search.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
More Related Content
Similar to Building communities - Passionberry Marketing - Sept 2018
Mission Driven Marketing
A review of my approach to marketing East End Market (Presented to the Florida Public Relations Association March 2014)
Eportforlio
The document is Geoff Padmore's e-portfolio which outlines his education, work history, skills, sample work and volunteer experience. It includes sections about his background, career goals, technical skills in areas like social media, and samples of his coursework and professional projects for organizations like the Arthritis Society. Contact information is provided for references that can speak to Geoff's qualifications and abilities.
MBA Orlando, LGBT Chamber of Commerce
The document outlines the mission and goals of an organization that advocates for LGBT businesses. It aims to (1) lead development of the LGBT business community through supporting small businesses, professionals, and non-profits, (2) establish a network of LGBT business resources and encourage fellowship among members, and (3) oppose prejudice in society and within the LGBT community. It discusses establishing various groups and centers to accomplish these goals and grow membership over the next few years.
RobinsonS_CampaignPDF_20210512_V01
The document proposes a creative campaign called "#DiverseLikeYou" to promote the grand opening of the Burns Collective food hall in Sarasota, Florida. The campaign aims to highlight the diversity of cultures in Sarasota through the diverse food options available at Burns Collective. It will utilize social media, printed materials, and a community event to spread awareness of the opening and Burns Collective's mission of celebrating diversity. Key goals are to introduce the brand, spread awareness of the opening event, and establish partnerships in the community.
Become a social media rockstar
This presentation was prepared and delivered by Yvette Adams of The Creative Collective for AMPED (A Music Program Enabling Development). AMPED aims to assist young emerging musicians and artists aged between 15 and 30, young bands, musicians and music industry workers across the Sunshine Coast to develop their skills and professional opportunities in the music industry. The project is an initiative of the Queensland State Government through Arts Queensland’s A-venue program and delivered by the Sunshine Coast Regional Council.
How to Promote Rotary and Membership: New Ideas
To better promote Rotary, we need to highlight our values and objectives and tie them to membership growth. In this session, you’ll learn best practices to attract new people of action, particularly among younger generations. Rotarian leaders at the club, district, and international levels will share their experiences.
How to Promote Rotary and Membership: New Ideas
To better promote Rotary, we need to highlight our values and objectives and tie them to membership growth. In this session, you’ll learn best practices to attract new people of action, particularly among younger generations. Rotarian leaders at the club, district, and international levels will share their experiences.
Green America presents The Open Brand: Beyond Green Washing
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Crowdfundsw1 launch event 21.03.12
CrowdfundSW1 launched a new initiative to help support local charities and community groups by providing them with a platform to promote their projects and increase awareness at Microsoft HQ in London Victoria on 21 March 2012. The aim is to enable funding to reach into the heart of the local community where it is most needed.
This is the first crowd funding platform in the world to focus on fundraising for grassroots charities in a specific locality. The event (organised by CrowdfundSW1, Microsoft and Time & Talents Westminster) will be hosted by Steven D'Souza, internationally renowned speaker and author of the bestselling book Brilliant Networking.
YouthNet and 1000Heads showcase how they used WOM to put sex and drink on the...
The document summarizes a word-of-mouth marketing campaign by TheSite.org to raise awareness of their online resources for youth. The campaign focused on influencing students through offline immersion and events to drive online conversation. It involved creating branded drinks and partnering with student unions to integrate messaging and start peer-to-peer discussion of issues like excessive drinking. The campaign was successful in getting TheSite.org's message to new audiences and establishing word-of-mouth and student advocates, which will be a continued part of their strategy going forward. Measurement of word-of-mouth impact and continued momentum were noted as areas for future improvement.
Revenue Sharing Social Media to users- Spinglo
Register FREE & see its potential as a SPINGLO member - join here: http://www.synkronice.com/i/richdad
You can then use your chosen Username & Password to create a profile on SPINGLO.COM
Be paid & earn to be part of the Social Media Revolution you are in now!
Welcome to a massive new Social Media Network live now on the internet, called SPINGLO.
Similar to Facebook but unlike Facebook, Spinglo pays you royalties to use and invite friends to it.
BY INVITATION ONLY BUT JOINING IS FREE JUST CLICK ON
http://www.synkronice.com/i/richdad
Its only fair to earn or win prices on Social Media you are in. Its your TIME!
You, the as their user, powers the Social Media. Without you they are nothing.
Finally, Spinglo pays for your time spent on Social Media.
The user is the power on all Social Media, yet only when you register on http://www.synkronice.com/i/richdad
Empower yourself, Be paid (as INVESTOR) or EARN product points (as FREE user) on Spinglo now!
Now, you have a real choice. Register here now.
http://www.synkronice.com/i/richdad
Email: spinglo.uk@gmail.com
Europe mobile: (UK) +44 (0) 777 222 7867
New Media Strategy Afrf 2009
Here is a proposed new media strategy combining mobile mobilization and SEM for www.acne:
1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Presentation in Toronto by Sean Moffitt - Wikibrands www.wiki-brands.com on Creating Buzz, Word of Mouth and Evangelism and Engaging Influencers
Talent garden - Coworking conference
The document describes Talent Garden, a network of co-working spaces that aims to connect innovators and help them grow. It started in 2011 in Brescia, Italy and has since expanded to multiple locations across Europe and plans to open locations in several cities around the world. Talent Garden provides work spaces, events, training, and other services to help their members collaborate and accelerate innovation. Their members include freelancers, startups, journalists, investors and others in the digital innovation field. The document outlines some lessons learned from Talent Garden's experience, including the importance of having a clear vision and focus on talent through participatory member selection and community engagement.
What Fundraisers Can Learn From Rappers
Delivered by Nonsense London's Creative Director Rob Mosley and James Barker, Digital Development Manager at the Elton John AIDS Foundation at the Institute of Funding's National Convention in London on July 7th 2014.
Creating actionable insights from competitive analysis for interactive design
Techniques and samples for competitive analysis. 6 down and dirty techniques to keep analysis lean and actionable for brand designers, interactive designers, and UX designers
How MeUndies Leverages Creative & Partnerships to Garner Earned Media - DAIC,...
Greg Fass from MeUndies' presentation from Digiday's Agency Innovation Camp in Vail, CO - August 24, 2015.
Social Media Taster Course
The document provides an overview of social media and how businesses can utilize social media marketing. It discusses the benefits of social media, how to identify target communities, and ways to integrate social media into a company's website. Examples are given of successful social media campaigns including Compare the Meerkat and Frugi Organic Clothing. The summary concludes that social media can drive increased traffic, sales, and word of mouth if content is engaging and communities are actively engaged.
Basic Practice - Social Media for Business
Basic practice social media for business and commerce. Presented to 25 coorporate brands marketing manager and PR in Balikpapan on 2014. Visit us on ww.soclab.co
Locallife
Locallife.co.uk is one of the largest providers of local information to search engines like Google and Yahoo, receiving over 100 million hits annually. It provides targeted local search results and business listings without ads or popups. Listings include an 8-page microsite for businesses. Premium members can promote offers directly to customers. Locallife.co.uk works with major brands and is the dominant brand in UK local search.
Similar to Building communities - Passionberry Marketing - Sept 2018 (20)
Green America presents The Open Brand: Beyond Green Washing
Green America presents The Open Brand: Beyond Green Washing
YouthNet and 1000Heads showcase how they used WOM to put sex and drink on the...
YouthNet and 1000Heads showcase how they used WOM to put sex and drink on the...
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating actionable insights from competitive analysis for interactive design
Creating actionable insights from competitive analysis for interactive design
How MeUndies Leverages Creative & Partnerships to Garner Earned Media - DAIC,...
How MeUndies Leverages Creative & Partnerships to Garner Earned Media - DAIC,...
Recently uploaded
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameCrafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationRecently uploaded (20)
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Building communities - Passionberry Marketing - Sept 2018
- 2. Introduction Geoff Main Head Berry, Passionberry Marketing Chief Marketing Officer, Nabo geoff@passionberrymarketing.com geoff@nabo.com.au Boutique Marketing Agency Australia’s #1 Social Network for Neighbourhoods
- 3. Principles
- 4. Community is a shared purpose, owned by others Community is a shared purpose, owned by others
- 5. Digital communities, thrive in real life
- 7. Know the Segment Lifecycle - Customise your Marketing
- 8. Best Lifecycle chart Lifecycle Marketing
- 9. Small Cell Virus Activity Diffusion of Innovation Theory + Mavens, Connectors & Salespeople
- 10. Segments: Cricket Passionates Older Purists Cricket Players Local Multicultural Fans Sports Fans/Players Young Eventers Overseas Fans Children/Teens Sporty Families Example: Cricket World Cup Segments
- 11. You are the conductor of the orchestra You are the conductor of the Orchestra
- 12. Focus on building a community of 1000
- 14. Growing Nabo communities through engagement and Gasoline
- 15. Hyper-local. Engaged. Community-focused. Action-oriented Over 360,000 households, Australia’s largest social network for neighbourhoods; Enables local residents, businesses & community organisations to easily connect with each other online. Requires real world addresses – making it safer for neighbours to connect & share local news, events & recommendations. Nabo is about making things happen in the real world, The social network for neighbourhoods
- 16. Developing the Nabo Community More Messages, Better Content Partner with similar communities Target Marketing on Key Locations Incentivised User Generated Content Take a Theme and localise it
- 17. Developing the Nabo Community Bigger Partnerships Empower Members Incentivise your members Link your activities to your purpose – consistency Personalise + WIIFM + Emotion
- 18. Challenges in the Next 2 years Suburb Leads & Community Managers Automated, Personalised Campaigns Government & Councils Safe Platform Still testing Suburb Lifecycle campaigns Orchestrating our Community
- 19. “ Never doubt that a small group of thoughtful committed citizens can change the world. It’s the only thing that ever has.” Margaret Mead
- 20. GEOFF MAIN Director, Passionberry Marketing Chief Marketing Officer, Nabo geoff@passionberrymarketing.com geoff@nabo.com.au Developing Digital Communities