SlideShare a Scribd company logo
The Digital CoWorking Network 
Talent garden is the soil, 
where the top innovators 
grow, connect and 
contaminate their world.
OUR FIRST CAMPUS 
Tag Brescia 
We started in 2011, in a small 
Italian town called Brescia.
OUR FIRST CAMPUS 
Others wanted to do the same 
so we thought: 
Why have the same vision and 
different brands, structures 
and resources?
OUR FIRST CAMPUS 
We figures that together we had 
better chances to achieve our vision
Already Open 
Opening soon 
Where Tag is today? 
Brescia, Italy 
Bergamo, Italy 
Padova, Italy 
Milano, Italy 
Torino, Italy 
Pisa, Italy 
Genova, Italy 
Cosenza, Italy 
Kaunas, Lithuania 
Luxembourg 
Openings in process 
New York, USA 
Lugano, Switzerland 
San Francisco, USA 
Santiago, Chile 
Barcellona, Spain 
Tirana, Albania 
Colombo, Sri Lanka 
Bologna, Italy 
Roma, Italy 
Udine, Italy 
WHERE
Lessons learned 
In Tag
Vision first 
Lessons 
learned 1
Vision first 
Lessons 
learned 1 
Co-Working is just a tool:! 
people don’t need to understand 
what a co-working is, 
to be inspired by what you are doing! 
but they need to know 
why you are doing it!
OUR VISION 
To build the top family of innovators 
throughout the world
OUR VISION 
To build the top family of innovators 
throughout the world 
connect & accelerate their growth
OUR VISION 
To build the top family of innovators 
throughout the world 
connect & accelerate their growth 
and help them bring innovation to everyone 
who needs it
HOW 
Campuses!Events Training! 
& festivals
HOW 
Campuses!Events Training! 
& festivals 
where talent connects & grow 
thanks to our services & to each another
HOW (in our campuses) 
Campuses!Events Training! 
& festivals 
300+ events & 35.000 people reached in 2013 
Connecting everybody else to our members
HOW 
Campuses!Events Training! 
& festivals 
31.000 people reached! 
Bringing Tag to everybody else!
HOW (in our campuses) 
Campuses!Events Training! 
& festivals 
to help create new talents 
(and new members!)
HOW (beyond campuses…) 
Online 
platform 
Extended 
community 
Consulting 
Innovation, 
branding & office 
Stretegic 
investments 
(one per year) 
Foundation 
Think Tank & 
Community 
participation!
Lessons 
Learned 2 
TALENT 
“If you don’t know the difference between an Player A and Player B, you’ve obviously never 
met an player A.” 
Member’s Identity
Lessons 
Learned 2 
TALENT 
Member’s Identity 
1) You brand is your members 
and your members your only marketing tool 
à Participatory selection 
2) If you know who your ideal members are they 
will know that your space is ideal for them 
3) Common identity = similar needs
WHO 
500+ 
- Freelancers 
- Startups 
- Journalists 
- Investors 
- Agencies 
- Associations 
Bringing the entire digital innovators ecosystem 
under one roof
WHO 
Cesare Cacitti 
Italy’s youngest maker
WHO 
Horus 
A device to help blind people read latin 
alphabet
WHO 
Landing in italy at Tag
Lessons 
Learned 3 
Branch founders at the core 
(especially if you have more than one branch)
Lessons 
Learned 3 
Branch founders at the core 
(especiallyif you have more than one branch) 
Founders are the key strenght 
& there needs to be a vision for them too: 
Ours for them is to: empower local founders 
and give them all the necessary resources to 
catalize innovation
Lessons 
Learned 3 
How? 
Making their 
life Easy 
Helping them 
achieve impact 
Fostering and 
rewarding 
participation
Lessons 
Learned 3 
How? 
Making their 
life Easy 
- Engineered startup phase + coaching 
- Ready made everything 
- Centralised suppliyers 
- Remote support for head of campuses
Lessons 
Learned 3 
How? 
Helping them 
achieve impact 
- Centralized media, social and press 
to channel local stories 
- Centralized partnership building & network 
- Database of formats, ideas an innovations 
- Members join to be part of a broader network
Lessons 
Learned 3 
How? 
Fostering and 
rewarding 
participation 
- Revenue share on innovations which spread 
- Members can become founders 
- Founders can become board members 
- Founder’s meetings to exchange, 
debate and collaborate
NEWS: OUR FIRST STRATEGIC INVESTMENT 
An online platform to help 
Community Engagement & Backoffice Management 
for 
non profits, grassroots organizations and coworking spaces
NEWS: OUR FIRST STRATEGIC INVESTMENT 
The key goals are to: 
- Map and leverage members passions & skills 
- Make active participation easy 
- Kills spam 
+ all the boring backoffice stuff
NEWS: OUR FIRST STRATEGIC INVESTMENT 
Import of skills & 
interests from social! 
Customizable 
profiling! 
User & Company 
profiles (accesible 
through API)!
NEWS: OUR FIRST STRATEGIC INVESTMENT 
Extensive database 
(on all branches)! 
Roombooking! Problems & proposals 
with personalised 
messaging!
NEWS: OUR FIRST STRATEGIC INVESTMENT 
Backoffice! Demographics & 
Invoicing through API 
Startistics! 
(now with XERO)!
Let’s grow your digital garden together. 
damiano.ramazzotti@talentgarden.it 
facebook.com/talentgarden 
talentgarden.org

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Talent garden - Coworking conference

  • 1. The Digital CoWorking Network Talent garden is the soil, where the top innovators grow, connect and contaminate their world.
  • 2. OUR FIRST CAMPUS Tag Brescia We started in 2011, in a small Italian town called Brescia.
  • 3. OUR FIRST CAMPUS Others wanted to do the same so we thought: Why have the same vision and different brands, structures and resources?
  • 4. OUR FIRST CAMPUS We figures that together we had better chances to achieve our vision
  • 5. Already Open Opening soon Where Tag is today? Brescia, Italy Bergamo, Italy Padova, Italy Milano, Italy Torino, Italy Pisa, Italy Genova, Italy Cosenza, Italy Kaunas, Lithuania Luxembourg Openings in process New York, USA Lugano, Switzerland San Francisco, USA Santiago, Chile Barcellona, Spain Tirana, Albania Colombo, Sri Lanka Bologna, Italy Roma, Italy Udine, Italy WHERE
  • 8. Vision first Lessons learned 1 Co-Working is just a tool:! people don’t need to understand what a co-working is, to be inspired by what you are doing! but they need to know why you are doing it!
  • 9. OUR VISION To build the top family of innovators throughout the world
  • 10. OUR VISION To build the top family of innovators throughout the world connect & accelerate their growth
  • 11. OUR VISION To build the top family of innovators throughout the world connect & accelerate their growth and help them bring innovation to everyone who needs it
  • 13. HOW Campuses!Events Training! & festivals where talent connects & grow thanks to our services & to each another
  • 14. HOW (in our campuses) Campuses!Events Training! & festivals 300+ events & 35.000 people reached in 2013 Connecting everybody else to our members
  • 15. HOW Campuses!Events Training! & festivals 31.000 people reached! Bringing Tag to everybody else!
  • 16. HOW (in our campuses) Campuses!Events Training! & festivals to help create new talents (and new members!)
  • 17. HOW (beyond campuses…) Online platform Extended community Consulting Innovation, branding & office Stretegic investments (one per year) Foundation Think Tank & Community participation!
  • 18. Lessons Learned 2 TALENT “If you don’t know the difference between an Player A and Player B, you’ve obviously never met an player A.” Member’s Identity
  • 19. Lessons Learned 2 TALENT Member’s Identity 1) You brand is your members and your members your only marketing tool à Participatory selection 2) If you know who your ideal members are they will know that your space is ideal for them 3) Common identity = similar needs
  • 20. WHO 500+ - Freelancers - Startups - Journalists - Investors - Agencies - Associations Bringing the entire digital innovators ecosystem under one roof
  • 21. WHO Cesare Cacitti Italy’s youngest maker
  • 22. WHO Horus A device to help blind people read latin alphabet
  • 23. WHO Landing in italy at Tag
  • 24. Lessons Learned 3 Branch founders at the core (especially if you have more than one branch)
  • 25. Lessons Learned 3 Branch founders at the core (especiallyif you have more than one branch) Founders are the key strenght & there needs to be a vision for them too: Ours for them is to: empower local founders and give them all the necessary resources to catalize innovation
  • 26. Lessons Learned 3 How? Making their life Easy Helping them achieve impact Fostering and rewarding participation
  • 27. Lessons Learned 3 How? Making their life Easy - Engineered startup phase + coaching - Ready made everything - Centralised suppliyers - Remote support for head of campuses
  • 28. Lessons Learned 3 How? Helping them achieve impact - Centralized media, social and press to channel local stories - Centralized partnership building & network - Database of formats, ideas an innovations - Members join to be part of a broader network
  • 29. Lessons Learned 3 How? Fostering and rewarding participation - Revenue share on innovations which spread - Members can become founders - Founders can become board members - Founder’s meetings to exchange, debate and collaborate
  • 30. NEWS: OUR FIRST STRATEGIC INVESTMENT An online platform to help Community Engagement & Backoffice Management for non profits, grassroots organizations and coworking spaces
  • 31. NEWS: OUR FIRST STRATEGIC INVESTMENT The key goals are to: - Map and leverage members passions & skills - Make active participation easy - Kills spam + all the boring backoffice stuff
  • 32. NEWS: OUR FIRST STRATEGIC INVESTMENT Import of skills & interests from social! Customizable profiling! User & Company profiles (accesible through API)!
  • 33. NEWS: OUR FIRST STRATEGIC INVESTMENT Extensive database (on all branches)! Roombooking! Problems & proposals with personalised messaging!
  • 34. NEWS: OUR FIRST STRATEGIC INVESTMENT Backoffice! Demographics & Invoicing through API Startistics! (now with XERO)!
  • 35. Let’s grow your digital garden together. damiano.ramazzotti@talentgarden.it facebook.com/talentgarden talentgarden.org