The document discusses brand promotion services offered by Weekend Nuts, an event planning and brand promotion company. It outlines conventional below-the-line (BTL) marketing activations like promotions at tech parks, malls, exhibitions and social media campaigns. It notes that BTL activities are typically low cost, easy to customize and plan, and effective for raising brand awareness. The document promotes Weekend Nuts' services for developing both conventional and unconventional BTL promotions through activities like media relations, executive events, custom promotional events, and guerrilla marketing tactics.