The document provides a worksheet to help define a unique selling proposition (USP). It asks the user to describe what they do, how customers would describe it, alternatives customers could choose instead, the ideal and good types of clients, key differentiators for each, primary and secondary values provided, and how to formulate the USP statement based on these factors. The goal is to clearly articulate what makes the business unique and how it creates value for customers.

1. Strictly Business Ltd Adviser to the Advice Industry
Unique
Selling
Proposition
Worksheet how
to
say......My
Brilliance!
+
My
Passion!
=
YOUR
gain
What do you do? How would a customer describe what you do?
Customer's Alternatives Why would a potential customer choose your competitors in lieu of you?
The IDEAL Client is: A "Good" Client is:
Your Key Differentiators for the IDEAL client are: Your Key Differentiators for a Good client are:
KEY Value to the customer? KEY Value to the customer?
Secondary Value to the customer? Secondary Value to the customer
THE Essential Value Proposition
what makes me unique...
what I do to create value...
how the customer benefits from that....
YOUR Unique Selling Proposition is therefore: