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Building a Design Culture
Enterprise UX
Ariel Kennan | @arielmai
Director, Design and Product
Mayor’s Office for Economic Opportunity | @nycopportunity
City of New York
Ariel Kennan | @arielmai @nycopportunity |
Flickr joo0ey
Ariel Kennan | @arielmai @nycopportunity |
Ariel Kennan | @arielmai @nycopportunity |
Ariel Kennan | @arielmai @nycopportunity |
Talk with
people
Ariel Kennan | @arielmai @nycopportunity |
37 government staff
28 program staff
7 clients
Ariel Kennan | @arielmai @nycopportunity |
Connecting
the dots
Ariel Kennan | @arielmai @nycopportunity |
The First Journey Map
Ariel Kennan | @arielmai @nycopportunity |
Ariel Kennan | @arielmai @nycopportunity |
Ariel Kennan | @arielmai @nycopportunity |
Ariel Kennan | @arielmai @nycopportunity |
Ariel Kennan | @arielmai @nycopportunity |
Ariel Kennan | @arielmai @nycopportunity |
Focus on
impact
Ariel Kennan | @arielmai @nycopportunity |
Design informing performance management & technology
nyc.gov/homestat
Ariel Kennan | @arielmai @nycopportunity |
Design informing policy
on.nyc.gov/turningtide
Ariel Kennan | @arielmai @nycopportunity |
Design informing policy
Ariel Kennan | @arielmai @nycopportunity |
Ariel Kennan | @arielmai @nycopportunity |
Ariel Kennan | @arielmai @nycopportunity |
325,000 public servants
More than 70 offices & agencies
Serving 8.5 million residents
Ariel Kennan | @arielmai @nycopportunity |
Building
design
capacity
buildwithnyc.github.io
Ariel Kennan | @arielmai @nycopportunity |
Design
culture
building
blocks
Mission Principles
Tactics + Tools Goals
Ariel Kennan | @arielmai @nycopportunity |
Making public services more
effective, accessible and
simple for all New Yorkers.
Mission
Ariel Kennan | @arielmai @nycopportunity |
We believe government
services should be...
Principles
Ariel Kennan | @arielmai @nycopportunity |
Set the Stage Talk to People Connect the Dots
Try Things Out Focus on Impact Get More Help
Tactics
Ariel Kennan | @arielmai @nycopportunity |
nyc.gov/servicedesign
Tools
Ariel Kennan | @arielmai @nycopportunity |
nyc.gov/xdesign
Tools
Ariel Kennan | @arielmai @nycopportunity |
#
initiatives informed
by design
#
public servants
trained in design
#
staff designers
Cultural Goals
Ariel Kennan | @arielmai @nycopportunity |
690
people transitioned
to housing in 2016
Impact Goals
Ariel Kennan | @arielmai @nycopportunity |
Building
your
design
culture
Mission Principles
Tactics + Tools Goals
Ariel Kennan | @arielmai @nycopportunity |
Thanks!
nyc.gov/servicedesign
nyc.gov/opportunity
design@nycopportunity.nyc.gov

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Building a Design Culture (Ariel Kennan at Enterprise UX 2017)

  • 1. Building a Design Culture Enterprise UX Ariel Kennan | @arielmai Director, Design and Product Mayor’s Office for Economic Opportunity | @nycopportunity City of New York
  • 2. Ariel Kennan | @arielmai @nycopportunity | Flickr joo0ey
  • 3. Ariel Kennan | @arielmai @nycopportunity |
  • 4. Ariel Kennan | @arielmai @nycopportunity |
  • 5. Ariel Kennan | @arielmai @nycopportunity | Talk with people
  • 6. Ariel Kennan | @arielmai @nycopportunity | 37 government staff 28 program staff 7 clients
  • 7. Ariel Kennan | @arielmai @nycopportunity | Connecting the dots
  • 8. Ariel Kennan | @arielmai @nycopportunity | The First Journey Map
  • 9. Ariel Kennan | @arielmai @nycopportunity |
  • 10. Ariel Kennan | @arielmai @nycopportunity |
  • 11. Ariel Kennan | @arielmai @nycopportunity |
  • 12. Ariel Kennan | @arielmai @nycopportunity |
  • 13. Ariel Kennan | @arielmai @nycopportunity |
  • 14. Ariel Kennan | @arielmai @nycopportunity | Focus on impact
  • 15. Ariel Kennan | @arielmai @nycopportunity | Design informing performance management & technology nyc.gov/homestat
  • 16. Ariel Kennan | @arielmai @nycopportunity | Design informing policy on.nyc.gov/turningtide
  • 17. Ariel Kennan | @arielmai @nycopportunity | Design informing policy
  • 18. Ariel Kennan | @arielmai @nycopportunity |
  • 19. Ariel Kennan | @arielmai @nycopportunity |
  • 20. Ariel Kennan | @arielmai @nycopportunity | 325,000 public servants More than 70 offices & agencies Serving 8.5 million residents
  • 21. Ariel Kennan | @arielmai @nycopportunity | Building design capacity buildwithnyc.github.io
  • 22. Ariel Kennan | @arielmai @nycopportunity | Design culture building blocks Mission Principles Tactics + Tools Goals
  • 23. Ariel Kennan | @arielmai @nycopportunity | Making public services more effective, accessible and simple for all New Yorkers. Mission
  • 24. Ariel Kennan | @arielmai @nycopportunity | We believe government services should be... Principles
  • 25. Ariel Kennan | @arielmai @nycopportunity | Set the Stage Talk to People Connect the Dots Try Things Out Focus on Impact Get More Help Tactics
  • 26. Ariel Kennan | @arielmai @nycopportunity | nyc.gov/servicedesign Tools
  • 27. Ariel Kennan | @arielmai @nycopportunity | nyc.gov/xdesign Tools
  • 28. Ariel Kennan | @arielmai @nycopportunity | # initiatives informed by design # public servants trained in design # staff designers Cultural Goals
  • 29. Ariel Kennan | @arielmai @nycopportunity | 690 people transitioned to housing in 2016 Impact Goals
  • 30. Ariel Kennan | @arielmai @nycopportunity | Building your design culture Mission Principles Tactics + Tools Goals
  • 31. Ariel Kennan | @arielmai @nycopportunity | Thanks! nyc.gov/servicedesign nyc.gov/opportunity design@nycopportunity.nyc.gov