Designed To Last (Kaaren Hanson at Enterprise UX 2017)

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This document outlines Kaaren Hanson's work to transform Intuit into a design-driven company focused on delighting customers. It discusses how she introduced the concept of Design for Delight (D4D) at Intuit in 2004 to move beyond ease of use and have design drive innovation. Over time, D4D was scaled up within Intuit through building design leadership, craft, and sharing D4D externally. This helped Intuit significantly outperform the S&P 500 from 2004-2017 and solidify its position as a design-driven, innovative company.

Design

CUSTOMERS +  
EASE OF USE
REVENUE
PRODUCTS
EMPLOYEES
SILOS
COMPLEXITY
DISTRACTIONS

“WE HAVE THE
BEST USER
EXPERIENCE!”
“NO. WE'RE
AVERAGE.”

“I HAD NEVER 
SEEN SOMETHING
LIKE THIS BEFORE.”
“IT WAS FUN– 
I WANTED TO USE
IT AGAIN.”
“EVERYTHING 
WORKED!”
“SO MUCH BETTER  
THAN I EXPECTED.
“IT WAS SO 
SIMPLE,  
BUT SO  
BRILLIANT.”

ANNUALIZED SHAREHOLDER  
RETURN (2004-2006)
EXECUTIVE BUY-IN
JAN
2004
JUN 
2004
JAN 
2005
JUN 
2005
JUN
2006
JAN
2006
JAN
2007
S&P 500

DISCUSSION
PROCESS
COMMIT TO NEW
BEHAVIORS
D4DDESIGN FOR  
DELIGHT
INSPIRATION

1. NO NEW  
CONTENT
2. BETTER BE
AMAZING

“IF THINGS GET MUCH  
WORSE, I’LL START 
HAVING WATER FOR 
BREAKFAST TOO.”

1. GIVE D4D AWAY
2. NOT EVERYONE IS A CATALYST

1. GIVE D4D AWAY
2. NOT EVERYONE IS A CATALYST
3. POWER OF THE POSSE

STRONG 
DESIGN CRAFT
MORE  
DESIGNERS
MORE DESIGN  
LEADERSHIP

BAD UX 
COMPANIES
EXTERNAL 
RATIOS
DESIGNER
PMS

BAD UX 
COMPANIES
EXTERNAL 
RATIOS
DESIGNER
PMS
≥2:1 ≤1:1

D
PM
D
PM
D
PM
PM
D
PM
D
D
PM
PM
D
PM
INTERNAL 
RATIOS

D
PM
D
PM
D
PM
PM
D
PM
D
D
PM
PM
D
D
D
D
D
PM
D
INTERNAL 
RATIOS
D

D
PM
D
PM
D
PM
PM
D
PM
D
D
PM
PM
D
D
D
D
D
PM
D
INTERNAL 
RATIOS
D
2:1
3:1
2:1
2:1

BUILDING DESIGN LEADERSHIP
DESIGNERS DIRECTORS & STRATEGISTS VP-LEVEL

“DESIGN-DRIVEN COMPANIES
OUTPERFORM S&P BY 228%
OVER 10 YEARS.”
– HBR BLOG/DESIGN MANAGEMENT INSTITUTE 2013

“WE ARE A DESIGN-DRIVEN INNOVATIVE GROWTH  
COMPANY, THAT GETS BETTER EVERY DAY.” 
– BRAD SMITH

2007 2008 2009 2010 2011 2012 2013 201720152014 2016
INTUIT
S&P 500 CRAFT & 
LEADERSHIP
D4D

VISION
WIN HEARTS  
& MINDS
GIVE IT  
AWAY
USE SIZE
TO YOUR
ADVANTAGE

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一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理

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一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理

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Portfolio.pdf

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PDF SubmissionDigital Marketing Institute in Noida

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https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast [3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.

一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理

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原件一模一样【微信：6496090 】【(BU毕业证书)伯恩茅斯大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

一比一原版(CITY毕业证书)谢菲尔德哈勒姆大学毕业证如何办理

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学校原件一模一样【微信：6496090 】【(CITY毕业证书)谢菲尔德哈勒姆大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理(CITY毕业证书)谢菲尔德哈勒姆大学毕业证【微信：6496090 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理(CITY毕业证书)谢菲尔德哈勒姆大学毕业证【微信：6496090 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理(CITY毕业证书)谢菲尔德哈勒姆大学毕业证【微信：6496090 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理(CITY毕业证书)谢菲尔德哈勒姆大学毕业证【微信：6496090 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

Design Thinking Design thinking Design thinking

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Design Thinking Design thinking Design thinking

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Designed To Last (Kaaren Hanson at Enterprise UX 2017)

1. DESIGNED  TO LAST KAAREN HANSON

2. LEGACY

3. LEGACY  IMPACT THAT LASTS

4. 1983   INTUIT IS   LAUNCHED

5. CUSTOMERS +   EASE OF USE

6. CUSTOMERS +   EASE OF USE

7. CUSTOMERS +   EASE OF USE REVENUE PRODUCTS EMPLOYEES SILOS COMPLEXITY DISTRACTIONS

8. 2003   JUMPING IN

9. CURRENT STATE?

10. AVERAGE CURRENT STATE

11.

12. “WE HAVE THE BEST USER EXPERIENCE!”

13. “WE HAVE THE BEST USER EXPERIENCE!”

14. “WE HAVE THE BEST USER EXPERIENCE!” “NO. WE'RE AVERAGE.”

15. WHAT’S  BEYOND  EASE?

16. WHAT’S  BEYOND  EASE?

17. WHAT’S  BEYOND  EASE?

18.   DELIGHT 

19.   DELIGHT 

20. D4D DESIGN FOR   DELIGHT

21.

22. “I HAD NEVER  SEEN SOMETHING LIKE THIS BEFORE.” “IT WAS FUN–  I WANTED TO USE IT AGAIN.” “EVERYTHING  WORKED!” “SO MUCH BETTER   THAN I EXPECTED. “IT WAS SO  SIMPLE,   BUT SO   BRILLIANT.”

23. “I HAD NEVER  SEEN SOMETHING LIKE THIS BEFORE.”“IT WAS FUN–  I WANTED TO USE IT AGAIN.” “EVERYTHING  WORKED!” “SO MUCH BETTER   THAN I EXPECTED. “IT WAS SO  SIMPLE,   BUT SO   BRILLIANT.”   DELIGHT 

24. ANNUALIZED SHAREHOLDER   RETURN (2004-2006) EXECUTIVE BUY-IN JAN 2004 JUN  2004 JAN  2005 JUN  2005 JUN 2006 JAN 2006 JAN 2007 S&P 500

25. D4DDESIGN FOR   DELIGHT

26. D4DDESIGN FOR   DELIGHT DELIGHT FORUM

27. D4DDESIGN FOR   DELIGHT D4D PROCESS

28. DISCUSSION PROCESS COMMIT TO NEW BEHAVIORS D4DDESIGN FOR   DELIGHT INSPIRATION

29. D4D YEAR 1 RESULTS: NOTHING

30.

31.

32.

33. INTUIT DESIGN-DRIVEN COMPANY =

34. D4D DESIGN FOR   DELIGHT

35. 1. NO NEW   CONTENT 2. BETTER BE AMAZING