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Patrick Sim & Jermyn Toh
Experian Marketing Services Southeast Asia
Webinar Understanding Your Consumers
Building Better C...
©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of...
Why did we conduct
this research?
Part 1
Part 2
Part 3
How do you like to
receive information from
your favourite brands or
companies?
Highlights from
Digital Consumer View (Asia) 2015
for today’s webinar
What is the
significance to
marketers?
Build everything
around being relevant
to your customers
DATA
What we know about them
Profile Data
Preference
Address
What...
481% higher transaction rates
than promotional emails
342% higher revenue per email
than promotional emails
179% higher un...
Build everything
around being relevant
to your customers
DATA
What we know about them
Profile Data
Preference
Address
What...
Show that you are listening
Make the receiver feel that you
understand them personally
How to build better campaigns?
Make it truly relevant or
we risk training our customers
to stop paying attention
HOW DO WE HELP BUILD
BETTER CAMPAIGNS?
©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of...
©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of...
Customers
expect a
relationship
WHO ARE THEY?
Raw Data
Cleaned Data
Enhanced Data
ANY QUESTIONS?
Get in touch with us!
enquiry@experian.com
Would you like to know key points in your customer contact that
represented a g...
Understanding Your Consumers: Building Better campaigns
Understanding Your Consumers: Building Better campaigns
Understanding Your Consumers: Building Better campaigns
Understanding Your Consumers: Building Better campaigns
Understanding Your Consumers: Building Better campaigns
Understanding Your Consumers: Building Better campaigns
Understanding Your Consumers: Building Better campaigns
Understanding Your Consumers: Building Better campaigns
Understanding Your Consumers: Building Better campaigns
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Understanding Your Consumers: Building Better campaigns

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In today’s world of digital clutter, are you doing enough to ensure your campaigns are reaching and speaking to your consumers?

Understanding your consumers is the foundation of marketing success. Using insights from our Digital Consumer View (Asia) 2015 report, the behaviours and preferences of more than 1,200 consumers across Asia are broken down to give marketers the insights that matter when it comes to digital consumers. This presentation is taken from a webinar recording and discusses on how to ensure your campaigns are reaching and speaking to your consumers.

It discusses:
• Why personalisation does not equate to relevancy
• How relevancy drives revenue
• Developing great campaigns around your consumer

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Understanding Your Consumers: Building Better campaigns

  1. 1. Patrick Sim & Jermyn Toh Experian Marketing Services Southeast Asia Webinar Understanding Your Consumers Building Better Campaigns
  2. 2. ©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of Experian Limited. Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public.
  3. 3. Why did we conduct this research?
  4. 4. Part 1 Part 2 Part 3 How do you like to receive information from your favourite brands or companies?
  5. 5. Highlights from Digital Consumer View (Asia) 2015 for today’s webinar
  6. 6. What is the significance to marketers?
  7. 7. Build everything around being relevant to your customers DATA What we know about them Profile Data Preference Address WhatTheyTellUs LISTENING
  8. 8. 481% higher transaction rates than promotional emails 342% higher revenue per email than promotional emails 179% higher unique click rates than promotional emails The Birthday Opportunity
  9. 9. Build everything around being relevant to your customers DATA What we know about them Profile Data Preference Address WhatTheyTellUs Content Clicked Content Shared Purchases WhatTheyShowUs LISTENING
  10. 10. Show that you are listening Make the receiver feel that you understand them personally
  11. 11. How to build better campaigns? Make it truly relevant or we risk training our customers to stop paying attention
  12. 12. HOW DO WE HELP BUILD BETTER CAMPAIGNS?
  13. 13. ©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of Experian Limited. Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public.
  14. 14. ©2016 Experian Limited. All rights reserved. Experian and the marks used herein are trademarks or registered trademarks of Experian Limited. Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public. DISPOSABLE EMAILS SPAM TRAP UNDELIVERABLE ILLEGITIMATE
  15. 15. Customers expect a relationship
  16. 16. WHO ARE THEY?
  17. 17. Raw Data Cleaned Data Enhanced Data
  18. 18. ANY QUESTIONS?
  19. 19. Get in touch with us! enquiry@experian.com Would you like to know key points in your customer contact that represented a greater conversion opportunity? Would you like to find out how to track what your customers are telling you through their behaviour and use that in your communications with them? Would you like to find out if you can personalise existing campaigns with the customer data you already have?
  • Darkenwolfe

    Feb. 18, 2016

In today’s world of digital clutter, are you doing enough to ensure your campaigns are reaching and speaking to your consumers? Understanding your consumers is the foundation of marketing success. Using insights from our Digital Consumer View (Asia) 2015 report, the behaviours and preferences of more than 1,200 consumers across Asia are broken down to give marketers the insights that matter when it comes to digital consumers. This presentation is taken from a webinar recording and discusses on how to ensure your campaigns are reaching and speaking to your consumers. It discusses: • Why personalisation does not equate to relevancy • How relevancy drives revenue • Developing great campaigns around your consumer

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