Delivered at Casual Connect Europe 2016
Facebook provides a broad range of tools and services to help developers build better games on mobile and web. Bob will illustrate how key partners have integrated various parts of Facebook’s platform to help them to build, grow and monetize their games more effectively. The talk will also explore the different technologies that developers can employ to easily reach new audiences and generate incremental revenues by bringing their games to Facebook.com.
Real Time Trends in Ads - Creating Intelligent Social Ads Infini Graph
"InfiniGraph uses social behavior to show you which content will drive the most engagement in your ads."
What your going to Get?
How to increase content engagement?
- InfiniGraph/Flite Ad Component
ads/apps/landing pages/websites
What’s Trending Content?
- Hypecuration what's relevant
- Most relevant content based on crowd action
How to create a Social Ad in real time
Deck for Gamechat App - the Messaging Service for GamersGabriel Velez
Gamechat is a mobile application for video gamers like none other. From your mobile phone you can see what games your friends are playing, the console they play it on (Xbox Live, PSN, or Steam), and can send a message to the console's messaging center. It's like Whatsapp for Gamers!
Gamechat Mobile App Promotional Deck 2017Gabriel Velez
Gamechat is a mobile application for video gamers like none other. From your mobile phone you can see what games your friends are playing, the console they play it on (Xbox Live, PSN, or Steam), and can send a message to the console's messaging center. It's like Whatsapp for Gamers!
Real Time Trends in Ads - Creating Intelligent Social Ads Infini Graph
"InfiniGraph uses social behavior to show you which content will drive the most engagement in your ads."
What your going to Get?
How to increase content engagement?
- InfiniGraph/Flite Ad Component
ads/apps/landing pages/websites
What’s Trending Content?
- Hypecuration what's relevant
- Most relevant content based on crowd action
How to create a Social Ad in real time
Deck for Gamechat App - the Messaging Service for GamersGabriel Velez
Gamechat is a mobile application for video gamers like none other. From your mobile phone you can see what games your friends are playing, the console they play it on (Xbox Live, PSN, or Steam), and can send a message to the console's messaging center. It's like Whatsapp for Gamers!
Gamechat Mobile App Promotional Deck 2017Gabriel Velez
Gamechat is a mobile application for video gamers like none other. From your mobile phone you can see what games your friends are playing, the console they play it on (Xbox Live, PSN, or Steam), and can send a message to the console's messaging center. It's like Whatsapp for Gamers!
Top 10 Facebook products for your mobile gameEstelle Fume
More than 93 percent of the top 100 grossing iOS and Android apps in the US are integrated with Facebook. Here are the most impactful Facebook products that we have collected from successful mobile games.
Read key stats and feedback from leading gaming companies about:
- How they utilize Facebook in their game: Login with Facebook, Device Filtering, etc.
- How they grow the audience of their game: Requests, Parse Push, App Install Ads, etc.
- How they monetize their audience: Audience Network
The Facebook platform extends beyond the web to provide a personalized, social experience for players on mobile platforms. We’ve summarized in the document enclosed the 10 must haves that will help you better build, grow and monetize your app.
Facebookster has been functional in the market for years providing Facebook application developments solutions and strategies to our clients, and we’ve done good. Today, Facebookster stands as the only entity that is able to provide you with thriving applications because it is well familiar with the DNA of Facebook.
Here at Facebookster, we are fully equipped with all the technological advancements and have a staff of well trained professionals.
Case Study of social and mobile gaming leader Peak Games and how they power their advertising and creative strategy on Facebook. This is brought to you by Social.com, the ad technology platform of Salesforce.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
Search Engine and Social Media Marketing 101Janette Toral
Overview on the search engine and social media marketing steps and process. Presented at the SearchProfileIndex.com September 9 webinar by Janette Toral.
"Team A" final presentation for Consulting Skills & Frameworks, Fall 2012.
Product pitch: "Facebook Stream" - a web browser from Facebook allowing users to seamlessly browse the web while enjoying the tools of Facebook. Stream also allows Facebook to collect unique data about users to offer more relevant and targeted ads, promotions, and information.
Traditional web analytics is now jumping into Gaming platforms: Web Apps, HTML5, IOS, Android, Facebook games. Learn how to measure and collect user engagement data form your games applications, discover which KPIs may be relevant for your business, track your e-commerce transactions and learn how to track your online campaigns.
Top 10 Facebook products for your mobile gameEstelle Fume
More than 93 percent of the top 100 grossing iOS and Android apps in the US are integrated with Facebook. Here are the most impactful Facebook products that we have collected from successful mobile games.
Read key stats and feedback from leading gaming companies about:
- How they utilize Facebook in their game: Login with Facebook, Device Filtering, etc.
- How they grow the audience of their game: Requests, Parse Push, App Install Ads, etc.
- How they monetize their audience: Audience Network
The Facebook platform extends beyond the web to provide a personalized, social experience for players on mobile platforms. We’ve summarized in the document enclosed the 10 must haves that will help you better build, grow and monetize your app.
Facebookster has been functional in the market for years providing Facebook application developments solutions and strategies to our clients, and we’ve done good. Today, Facebookster stands as the only entity that is able to provide you with thriving applications because it is well familiar with the DNA of Facebook.
Here at Facebookster, we are fully equipped with all the technological advancements and have a staff of well trained professionals.
Case Study of social and mobile gaming leader Peak Games and how they power their advertising and creative strategy on Facebook. This is brought to you by Social.com, the ad technology platform of Salesforce.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
Search Engine and Social Media Marketing 101Janette Toral
Overview on the search engine and social media marketing steps and process. Presented at the SearchProfileIndex.com September 9 webinar by Janette Toral.
"Team A" final presentation for Consulting Skills & Frameworks, Fall 2012.
Product pitch: "Facebook Stream" - a web browser from Facebook allowing users to seamlessly browse the web while enjoying the tools of Facebook. Stream also allows Facebook to collect unique data about users to offer more relevant and targeted ads, promotions, and information.
Traditional web analytics is now jumping into Gaming platforms: Web Apps, HTML5, IOS, Android, Facebook games. Learn how to measure and collect user engagement data form your games applications, discover which KPIs may be relevant for your business, track your e-commerce transactions and learn how to track your online campaigns.
Similar to Build Better Games with Facebook | Bob Slinn (20)
Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’DonoghueJessica Tams
Delivered at Casual Connect USA 2019. While mobile gaming continues to boast tremendous revenue growth, the industry is entering a new phase of maturation. In order to stay competitive, it’s essential to develop a strategy that’s focused on building great games, adopting sophisticated marketing practices, and putting your customers first. In this session, we’ll share trends, research and recommendations allowing you to adapt your business in a mature market, and develop a monetization strategy that prioritizes value for your customers.
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...Jessica Tams
Delivered at GameDaily Connect USA 2019. Player behavior is constantly changing in response to new trends in games, be it innovative gameplay mechanics or simply new community expectations. How has this manifested itself in core game metrics, player engagement, and trends in in-app purchases? Alex Gray, VP of Solutions Consulting at Swrve, will share actionable insights derived from hundreds of billions of data points of player behavior on how to engage and convert in the necessary millisecond, stay relevant to your players, and produce stronger business results.
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...Jessica Tams
Delivered at Casual Connect Europe 2019. With just 20 per cent of the games workforce consisting of women, the G Into Gaming initiative was launched to help games companies take actionable steps, with the aim of promoting gender balance. It aims to encourage women and young girls to consider a career in games, then support and nurture that talent going forward. GIG is now calling for Champions of Change from across the games industry and will use Casual Connect London to launch the G Into Gaming Charter for the games industry.
Delivered at Casual Connect Europe 2019. Mobile RPG "Age of Magic" launched worldwide in 2018 and became a huge success for Playkot (reached top51 grossing in China). The game was created by a small but dedicated team under a tight budget and schedule. Learn about principles that led to this success: the way Playkot forms the core team; identification, evaluation, hiring and integration of fanatics; the epic first task for every newcomer and the role trust, freedom and responsibility play in game development. These principles are universal and can be applied to every epic team no matter its size or complexity of their games.
Understanding Mobile Game Players | Saad HameedJessica Tams
Delivered at Casual Connect Europe 2019. A human-centered look at mobile game users their segment comparison: (Gender, Age, Device, Gaming Frequency) their segment distribution within each country and how design thinking can help companies grow game players.
Delivered at Casual Connect Europe 2019. Join Arizona Sunshine’s creator Vertigo Games in their journey of making high-quality Virtual Reality content accessible to a large audience. After the development of the home version of Arizona Sunshine, Arcades and Location Based Entertainment were explored in order to reach more players. The problems encountered, their solutions and the lessons learned during this process will be presented. Finally, the future of accessible VR will be discussed by taking a look at standalone devices.
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...Jessica Tams
Delivered at Casual Connect Europe 2019. LEGO was founded in 1932 on the Danish principle: Det bedste er ikke for godt or “Only the Best is Good Enough”. As play evolves for LEGO fans of all ages, LEGO has taken on new innovation challenges—but always with a safe, fair and transparent approach. This talk will address the way LEGO videogames have changed their approach to quality, innovation, digital child safety, and fair and transparent monetization.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
4. 445M
People play games
with Facebook
$8B
paid to developers
since 2010
Clicks to games from
Facebook.com and
mobile daily
735M
Facebook is a Games Platform
5. Over 30 million apps and sites
have been built with
Facebook developer tools
6. We want to position
developers for success in building
experiences that people love
7. FB connected
players 10x more
likely to pay and
play
5 games in Top 50
Grossing on
Facebook
63% of players
+ 50% of
revenue from
organic
channels
Headquarters in Tel
Aviv, studios
worldwide
12. • Give People Control
• Explain Benefits
• Context Matters
• Login Screen Background
13. 63.5%
of DAUs use
Facebook Login
Conversion
Rate
65% >
than other Logins
ARPDAU from
Facebook users
70% >
than other Logins
D1 80%
D7 2.5x
D28 5x
other Logins
32. “Adding custom events in
the app's loading process
resulted in a significant
reduction of the loading
time and a better
conversion from install to
the game being completely
loaded.”
R. Benjamin Constantine: Senior
Manager – Business Operations
45%
increase in conversion
rate between App Install
and loading process
completion
41. “We've seen CPMs that are 2X or
better with Facebook’s Audience
Network… and Facebook is now
receiving the first ad call.
At the same time, we feel that
Facebook’s accurate targeting and top
tier brands make for a best-in-class
user experience for our app’s users.”
Chris Akhavan, President of
Publishing at Glu Mobile.
The third theme is that Facebook is a family of apps, with each of them reaching its own global scale. This means more choice for developers as we make sure that each platform is reliable and stable to build on.
We now have 445M people every month who play games with Facebook across the web and mobile and these players generate over 700M clicks every day.
While we all know about the explosive growth of mobile gaming, Facebook.com remains one of the largest gaming platforms for our users, and thus a large untapped market for many mobile first games developers. Last year over $2.5 billion of purchases were made by gamers on Facebook.com, last year alone
So far, over 30 million apps and sites have been built with Facebook developer tools and these apps and sites are helping us with our broader mission to connect the world. Over 70% of these developers are based outside of the UK.
Today, our sessions will be broken up into our build, grow, monetize framework.
With Facebook Login, our aim is to give people more control over the information they share with apps.
Few data to support your choice in using Facebook login.
Few data to support your choice in using Facebook login.
Pirate Kings is a game where you have an island, and you can either: - attack, defend, steal
from the islands of your friends or random people.
It is made by JellyButton Games, based in Tel Aviv. This screenshot is from the Facebook Game.
Pirate Kings is developed using Unity, and first released on Facebook Games. JellyButton iterated quickly on Facebook, polishing the features of the game until it became very high-quality.
With viral growth and leveraging on Facebook's social features, Pirate Kings launched later on iOS and Android.
This is a success story that everyone here in this room can emulate, and we are excited to help you bring your games onto Facebook.
The following is a screenshot from the game Family Guy, running on Facebook.
This game is available on Facebook, iOS and Android. Nowadays players want to play the same game through different devices - on their mobile, laptops and desktop. Players expect to have the same game progress, UI experience, etc… as the characters Chris and Peter illustrate.
This can be achieved with cross-platform technology, using some of the tools that we talked about in the previous slides.
Moving on, we want to know how cross-platform technology is supported by browsers today. One way is through HTML5 tests…
If you only remember one slide from my talk, this is the slide that I hope you will take away.
As you have seen from the development tools and industry-wide efforts that we have covered, HTML5 and cross-platform solutions have matured rapidly.
There are many different platforms/choices today - from the mobile phone, to the tablet, to the laptop and desktop.
HTML5 as a standard, and Unity as a tool - is very strongly positioned create content for these platforms.
At Facebook, we want to help you to build cross-platform games, and leverage our social features to improve engagement, retention and social features of your game.
My name is Wayne Lu, please feel free to reach out to me if you have any questions. Thank you.
Some general rules/guidelines to have Multiplayer games
Evolution of App Insights; App Events; new analytics features, and attribution
Focused on solving problems for mobile developers, but goes across devices and platforms with App Events and Pixels
Leverages the Facebook SDK, you can also do Server to Server if you are interested
Free for unlimited use
Talked to companies (startups and established players)
cross device measurement
The product includes event-based metrics, segments, funnel builder, cohort analysis, and ad integrations.
All of this built on top of Facebook demographics & cross-device measurement.
You can do break-downs based on demographics and measure across devices.
Using the FB SDK or API - you can log events through a system called App Events
App Events is the way you log key actions that people are taking in your app
App Events both power your Analytics dashboard and allow you to do measurement, remarketing, and smarter acquisition campaigns using Facebook Ads.
Logging just App Launch and App Install events provides you with a lot of valuable information
Daily/Weekly/Monthly Active Users
Session Length
You can see demographic and technology breakdowns for the people playing your game
One of our partners, Goodgame studios recently soft launched this puzzle game and used App Events to optimise before their global launch, happening shortly (which is why you can’t see their name here!)
Good Games realised that they were losing a lot of the users initially tracked as 'Installs' because of problems in the loading process. By adding custom events such as COMPLETED_REGISTRATION and GAME_LOADED_COMPLETE, the studio optimised thus reducing loading times.
The result? They saw a 45% increase in conversion rate between App Install and loading process completion
If you are looking at a funnel or cohort for your overall app, sometimes it can be hard to deduce exactly what’s happening.
Segments allow you to create a set of rules to filter the audience
In this example, you have created a specific audience such as people who spent at least $5 USD, in the US, on iOS or Android
You can add a set of rules with as many or few conditions
You can layer segments on top of funnels or cohorts to filter the analysis to just the audience relevant to you
Funnels show you how people move through a series of steps in your app.
In the example above, we are looking at an app which could be a travel, e-commerce, or retail app
Let’s imagine someone is looking at a pair of shoes in this app.
People are going to search for a pair of shoes, they will probably add a pair to their cart, they may also add some payment and shipping information, and then eventually purchase those shoes.
It would be great if 100% of people that did a search ended up purchasing.
However, the reality is that at each step of the process, some of the people abandon the flow.
Funnels help you measure what that process looks like and where you are losing your customers.
This helps you understand where in the process you can improve the user experience, where you can try a different form, where you can make things simpler, so that you can get more people through that flow and get more customers.
However, cohorts can help you understand the average cumulative number of actions people are taking in your app or the total amount of spend per user in your app over time.
You can use cohorts to understand LTV for your entire app.
Today, our sessions will be broken up into our build, grow, monetize framework.