DEFINING AND CREATING    QUALITY WEBINARS           Mitchell Levy and           Sharyn Fitzpatrick
Ice Breakers are a great                                                                     way to connect. Tell us      ...
Today’s Speakers            Sharyn Fitzpatrick                           Mitchell LevyCopyright© 2012 THiNKaha®. All Rig...
Our Agenda:                                   • Defining Webinars: “the good, the bad                 1                   ...
WelcomeCopyright© 2012 THiNKaha®. All Rights Reserved.   http://thinkaha.com/learning
According to a survey onLinkedIn, webinars are:Our preferred way to learn…                     3%             7%          ...
 web·i·nar [web-uh-nahr] noun                       – A seminar or other presentation that                         takes ...
Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved.   http://thinkaha.com/learning
WEBINARQUALITY DEFINED
Webinar Quality Defined    Content quality is the                                                            Content Deli...
Webinar Quality Defined                           Basic             A “Basic” webinar has OK              delivery and OK ...
BasicCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved.   http://thinkaha.com/learning
Webinar Quality Defined                           Expert               An “Expert” webinar has             great quality o...
ExpertCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved.   http://thinkaha.com/learning
Webinar Quality Defined                        Engaging            An “Engaging” webinar does             all forms of con...
EngagingCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved.   http://thinkaha.com/learning
Webinar Quality Defined                                              A “Guru” webinar utilizes all three forms of content ...
Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved.   http://thinkaha.com/learning
Webinar Quality Defined When it comes to Webinars, everyone would like to have a “Guru” presentation. It is, however, not ...
BUILDING A HIGHQUALITY WEBINAR
Formula for the Perfect Webinar    The Right Speaker:    The Right Content    The Right Audience    The Right Technolo...
Plan Out the Entire Process    Have clear goals    Understand how all the pieces of     the event work together    Thin...
Technology is Not Your Only Tool!                                                                                       C...
Key Ingredients:   Event abstract                                                  Storyboard – any polling   Productio...
Storyboard Your Event                                                                                      Simple screen ...
Create an Interactive Guide:                                                                                              ...
Create It and They Shall Come???    Not exactly!    Use social media and     internal tools to     create the buzz and  ...
Every Guru should keep the conversation   going during and after the webinarCopyright© 2012 THiNKaha® and Marcom Gurus. Al...
Becoming a Webinar Guru   1. Reviewing your content quality   2. Polishing your style and delivery      visually,         ...
Quality Content is “King    It is critical to understand your audience and the     value that your content addresses:    ...
Polishing your style and delivery               visually, auditorially, and kinesthetically       Visually              –...
Polishing Your Style and Delivery:   the Good, the Bad and the Ugly!    When you do a webinar, you     have to think abou...
So Is This Good PowerPoint?Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved.   http://thinkaha.com/learning
Here is a real example of a slide built   for a learning session:Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Re...
Access webinars live from yourdesk or on demand. Get the infoyou need when you need it.
Multiple Modalities is a Key to                   Audience EngagementCopyright© 2012 THiNKaha® and Marcom Gurus. All Right...
Being coached to be a star at              virtual delivery       Did you know?              – That only 75% of presenter...
Most common complaints for both in   person and virtual presentations are:                                                ...
Technology is the key!        Find the right fit for your program        Choose a platform designed for interaction    ...
What Gurus Need to Know!    Each webinar technology platform has its own     set of features and tools:           –    Po...
Practice and practice so you can feel   empowered by the technology    Did you know that a     webinar guru practices at ...
Best Practice Tips for Webinars    PRACTICE, PRACTICE, PRACTICE    Go online about an hour before to make sure that you ...
Next Step: Presenting Your Webinar  Copyright© 2012 THiNKaha®. All Rights Reserved.   http://thinkaha.com/learning
Must Have Tools to Integrate into   Your Plans    Live Application Sharing    Polling    Interactive Chat    Outreach ...
Consider…Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved.   http://thinkaha.com/learning
UNDERSTANDING HOW TO ENGAGE  YOUR AUDIENCE AND KEEP THEM INTERESTED BEFORE DURING AND       AFTER THE PRESENTATION
Engage Them Early    Use icebreakers to get to     know your audience and for     them to get to know you and other atten...
Ice Breakers are a way to                                                                   connect online attendees      ...
Ice Breaker Ideas for Webinars    Connecting with an audience invests them in     your content. Get to know them.    Her...
• Polls• Chat• Whiteboard• Document sharing• Share control• Have them  DO somethingCopyright© 2012 THiNKaha® and Marcom Gu...
Auditorially Engage Them        Use a Pleasant tone        Remember Inflection        Watch Your Volume        Pronoun...
So, Is Anyone Out There Listening????    We all multi-task and webinars are no     different    Use the attention meter ...
The Webinar Guru Producer    An executive producer is a great asset to any     webinar. They act as a host and a partner ...
FOLLOWING UP AFTER THEWEBINAR…NEXT STEPS
How to generate massive leads with   an educational webinar?    Determine your objectives.    Identify your target marke...
The basics…    Follow up email thanking audience    Edit the master recording for re-use    Upload the recording and ma...
Performance Reports                                                                                                   Use...
Powered by                                         Open Discussion!                                          Got Questions...
OPEN DISCUSSION! GOT QUESTIONS?
APPENDIX
CASE STUDY:CISCO GURUS SERIES
 Times are changing and so are the ways employees        are learning. It is time to start thinking outside the        bo...
Introducing….    Custom created content that’s tailored to Cisco’s     cultural norm and learning style.    Blended lear...
Lunch and     Learns     These are live in San                                                                            ...
Content Focused on Building                         Actionable SkillsCopyright© 2012 THiNKaha® and Marcom Gurus. All Right...
Wayne TurmelCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved.   http://thinkaha.com/learning
Guru presents to       live audience -       Cisco San Jose                                                               ...
Speaker Audio feed into audio mixer, and then sent simultaneously                                   to both the in room sp...
Marketing                          • EMS                                                     Webinars                     ...
Recordings                        Marketing                                     Recording of Live                         ...
Timeline                                     “…Great Program!” Cisco Metrics that Matter Report                           ...
Client Feedback                                                                          “…Great Program!”                ...
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  • This is another option for an Overview slides using transitions.
  • (To create a video, click the File tab, and then click Share.  Under File Types, click Create a Video.)
  • (To create a video, click the File tab, and then click Share.  Under File Types, click Create a Video.)
  • Plan out the entire process: make sure your goals are clear and that you understand how all the pieces of the event work together. Don’t do a great job on 90% but then assume that one critical piece – audience development or lead follow-up – will take care of itself. It won’t! Identify your audience type:Internal: targeted to employees, teams, etc. within an organization such as CiscoExternal: push to subscriber base or build for advertised external audiences such as an industry or guru contacts/subscriberMatch the right content and speaker to your audience and your objectives: people come webinars to gain knowledge and insights about specific topics that are relevant to them. Align the topic, speaker, and content with that in mind and you’ve won half the battle.Set realistic expectations: Allow 3-4 weeks from conception to completion for each event. Make sure there is enough time within the production schedule to include event marketing and audience development. Make sure you budget all items appropriately for design, creation and delivery.Create a master production schedule for each event and publish it in a easy to find locationThis is a great use of cloud technology or project management databases such as Basecamp, Google Docs and/or Dropbox
  • Change the bullet points to feeling words
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  • Webinars can be a very effective tool for moving prospects along in the sales funnel to become warmer leads with whom your salespeople can have good conversations.  But the content of the webinar and the way you conduct the webinar affect prospect's experience and will impact the quality of the leads you generate.  So, before you jump into running your first webinar, here as some of the best practices I have learned by trial and error as well as lots of advice from others.
  • Online ice-breakers, specifically, include additional techniques that utilize various technologies to further develop a sense of community. Ice-breakers are especially important for online learners, because the face to face interaction is not readily available. Thus, ice breaker activities foster openness that leads to a bonding experience that causes students to feel a sense of community, which motivates them to be engaged in their learning.. Ice breakers can occur synchronously or asynchronously.With the number of webinar recipients online, we have muted all mikes – so we need to rely on chat to do the interaction and the moderator to share the info. I have done this before and it works great. Here are some things I have done before that has worked well with audiences this size. Engage them by asking them to share something unique about themselves that might surprise their peersIt is always good to find out where they are from and what they do but another spin to that would be to ask them to share something unique about themselves – the funnier and crazier the bigger. This gets the attendees thinking and creates some surprises and virtual laughter. I usually start it by telling folks that “I was in the army and spent a summer jumping out of planes while training for the Pan Am games as a swimmer.”  Where are you from?Give us a zip code and have us guessGive us clues about your area and have us guess (i.e. I live near the shark tank – answer: San Jose area, home of the San Jose Sharks Get on topic (i.e. Leadership)What do they hope to learn from today’s eventWhich is newer? Being a leader? Or being a project leader?What are the biggest challenges?What one thing do they need to be successful as a project leader?Ask one question about the session and ask them to respond with one –word answers. To make it more fun and interesting, tell participants/attendees that they cannot repeat anyone’ answers.  Webinar GoalsOne icebreaker that gets participants engaged and talking is to open the activity with one question---"What are we doing here?" As participants offer up what their individual goal of the webinar is, others with similar interests or goals will chime in and respond to that person. Inevitably someone will joke that she has no idea, or someone will state that he was required to attend by a boss, which should get the participants chuckling. Not only does this serve to break the ice, it gives the webinar host an idea what the participants are hoping to learn.
  • Cisco has an internal training mandate for each employee – they must take 18 hours of training per quarter.Problem:Not enough high quality content available nor adequate resources to make this happenGoal: Cisco wanted out of the box thinking to solve this problem
  • Defining and creating quality webinars mitchell levy - marketing camp

    1. 1. DEFINING AND CREATING QUALITY WEBINARS Mitchell Levy and Sharyn Fitzpatrick
    2. 2. Ice Breakers are a great way to connect. Tell us something about yourself.Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    3. 3. Today’s Speakers  Sharyn Fitzpatrick  Mitchell LevyCopyright© 2012 THiNKaha®. All Rights Reserved. http://thinkaha.com/learning
    4. 4. Our Agenda: • Defining Webinars: “the good, the bad 1 and the ugly” • Building a High Quality Webinar with 2 the Right Tools • Become a Guru and Learn How to 3 Deliver the Best, Most Impactful Webinars PossibleCopyright© 2012 THiNKaha®. All Rights Reserved. http://thinkaha.com/learning
    5. 5. WelcomeCopyright© 2012 THiNKaha®. All Rights Reserved. http://thinkaha.com/learning
    6. 6. According to a survey onLinkedIn, webinars are:Our preferred way to learn… 3% 7% Classroom Training 23% Online Self-Paced Learning Interactive Webinars Peer Discussion Groups 42% 23% Teleseminars Copyright© 2012 THiNKaha®. All Rights Reserved. http://thinkaha.com/learning
    7. 7.  web·i·nar [web-uh-nahr] noun – A seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear the speaker, answer polls, ask questions and receive materials – Also called interactive learning, web seminar, or virtual learningCopyright© 2012 THiNKaha®. All Rights Reserved. http://thinkaha.com/learning
    8. 8. Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    9. 9. WEBINARQUALITY DEFINED
    10. 10. Webinar Quality Defined  Content quality is the Content Delivery evaluation of the presenters understanding of the subject for the audience they are presenting to  Content delivery involves the notion of delivering the content in the form that the audience wants to process it: auditorially, visually and Content Quality kinesthetically Focusing on both content quality and content delivery will allow the presenter to bring their Webinars from “Basic” to “Guru”.Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    11. 11. Webinar Quality Defined Basic A “Basic” webinar has OK delivery and OK quality. A “talking head” presentation typically falls in this category. There is nothing wrong with a “Basic” Webinar as speed of delivery allows the message to be how-to-draw-cartoons-online communicated quickly.Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    12. 12. BasicCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    13. 13. Webinar Quality Defined Expert An “Expert” webinar has great quality of content, but only uses one form of delivery well (e.g. a business audience may find it boring). For a technical audience, having “Expert” content quality is much better than an “Engaging” person that appears salesyCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    14. 14. ExpertCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    15. 15. Webinar Quality Defined Engaging An “Engaging” webinar does all forms of content delivery well, but needs help fine- tuning the quality of the content to the audience. This is a webinar that really captures the attendee, but doesn’t deliver a strong content quality punch. For a typical business audience, one can argue that an “Engaging” webinar is better than an “Expert” one.Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    16. 16. EngagingCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    17. 17. Webinar Quality Defined A “Guru” webinar utilizes all three forms of content delivery and great content quality. In short, an “Engaging” “Expert” delivers a “Guru” performance.Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    18. 18. Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    19. 19. Webinar Quality Defined When it comes to Webinars, everyone would like to have a “Guru” presentation. It is, however, not necessary for every presenter to spend the time and money necessary to create such a Webinar. In order to measure Engaging Guru the perceived impact of a Webinar, we look at both the quality of the Content Delivery content presented and the way it was delivered.  Content quality is the evaluation of the presenters understanding of the subject for the audience they are presenting to.  Content delivery involves the notion of delivering the content in the form that the audience wants to process it: auditorially, visually Basic Expert and kinesthetically. Focusing on both content quality and content delivery will allow the presenter to bring their Webinars from “Basic” to “Guru”. Content Quality A “Basic” webinar has OK delivery and OK quality. A “talking head” presentation typically falls in this category. There is Basic nothing wrong with a “Basic” Webinar as speed of delivery allows the message to be communicated quickly. An “Expert” webinar has great quality of content, but only uses one form of delivery well (e.g. a business audience may find Expert it boring). For a technical audience, having “Expert” content quality is much better than an “Engaging” person that appears salesy. An “Engaging” webinar does all forms of content delivery well, but needs help fine-tuning the quality of the content to the Engaging audience. This is a webinar that really captures the attendee, but doesnt’t deliver a strong content quality punch. For a typical business audience, one can argue that an “Engaging” webinar is better than an “Expert” one. A “Guru” webinar utilizes all three forms of content delivery and great content quality. In short, an “Engaging” “Expert” Guru delivers a “Guru” performance.Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    20. 20. BUILDING A HIGHQUALITY WEBINAR
    21. 21. Formula for the Perfect Webinar  The Right Speaker:  The Right Content  The Right Audience  The Right Technology Fit  The Right Tools (it is not just about the technology) = well planned and flawlessly executed webinarCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    22. 22. Plan Out the Entire Process  Have clear goals  Understand how all the pieces of the event work together  Think about your audience – Identify your audience type • Internal or external – Remember to do audience development to build your attendance and follow up to continue the journey for your next eventCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    23. 23. Technology is Not Your Only Tool!  Create an event plan so all the key players know what their role is…Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    24. 24. Key Ingredients:  Event abstract  Storyboard – any polling  Production dates or discussions  Identify handouts  Log in info for the webinar platform  Dry Run and final materials dates  Contact info in case of an technical glitchCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    25. 25. Storyboard Your Event  Simple screen grabs and text  Helps to know when to move slides or pose questionsCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    26. 26. Create an Interactive Guide:  Posed questions start discussions which engages the audience  Polls are another way to start the conversation  Create a list of questions you can add to chat so you can interact with the attendeesCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    27. 27. Create It and They Shall Come???  Not exactly!  Use social media and internal tools to create the buzz and spread the wordCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    28. 28. Every Guru should keep the conversation going during and after the webinarCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    29. 29. Becoming a Webinar Guru 1. Reviewing your content quality 2. Polishing your style and delivery visually, auditorially, and kinesthetically. 3. Being coached to be a star at virtual delivery 4. Understanding how to engage your audience and keep them interested before during and after the presentationCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    30. 30. Quality Content is “King  It is critical to understand your audience and the value that your content addresses: – Base content on your experience and wisdom – Make it real – Deliver that “aha” moment – Make it relevant to what they do  Create content made for online delivery – Have a clear “call to action”Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    31. 31. Polishing your style and delivery visually, auditorially, and kinesthetically  Visually – What you look like online  Auditorially – How do you deliver your story? – Does your tone and intonation fit your style?  Kinesthetically – Getting attendees engaged and actively participating in each webinarCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    32. 32. Polishing Your Style and Delivery: the Good, the Bad and the Ugly!  When you do a webinar, you have to think about: – The tone and intonation of your voice • You have to engage an audience you cannot see – The quality of the content in your presentation – How the content looksCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    33. 33. So Is This Good PowerPoint?Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    34. 34. Here is a real example of a slide built for a learning session:Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    35. 35. Access webinars live from yourdesk or on demand. Get the infoyou need when you need it.
    36. 36. Multiple Modalities is a Key to Audience EngagementCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    37. 37. Being coached to be a star at virtual delivery  Did you know? – That only 75% of presenters use fewer than 25% of the features found in webinar technology platforms??? – Underutilizing the power of the technology to showcase content and engage the virtual audience is one of the biggest missed opportunities speakers face.Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    38. 38. Most common complaints for both in person and virtual presentations are:  Fumbling with the tools  Take too long  Speaking too quickly  No energy  “Ummms and errrrs” …Practice reduces stressCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    39. 39. Technology is the key!  Find the right fit for your program  Choose a platform designed for interaction  Learn the tools  Practice until you’re competent  Build technology use into your scripts/guidesCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    40. 40. What Gurus Need to Know!  Each webinar technology platform has its own set of features and tools: – Polling – Videos – Screen Share – Webcam Support  Get to know your platform – the good & the bad – Each impacts how you deliver your content and often defines the user experience  Practice and practice so you can feel empowered by the technologyCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    41. 41. Practice and practice so you can feel empowered by the technology  Did you know that a webinar guru practices at least SIX times with the technology and their presentations?  Do at least one dry run the week of the webinar. It makes you comfortable with the process.Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    42. 42. Best Practice Tips for Webinars  PRACTICE, PRACTICE, PRACTICE  Go online about an hour before to make sure that you can log on, the materials are there and you can be heard. It also gives you a chance to practice again.  Let the audience know in the introduction how you will be dealing with questions (whether youll respond to select questions at the end, try to take them during the session, etc.).  Use pre-webinar slides & announcements. Put up a slide that says something like "the webinar will begin in 10 minutes" so when people log in they know it is working. And ice breakers will help here as well  Send out a recording and the slides to people within 24 hours, and tell them during the webinar you will do this. About 10-20% of your attendees will email you looking for the info anyway, so just send it out.Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    43. 43. Next Step: Presenting Your Webinar Copyright© 2012 THiNKaha®. All Rights Reserved. http://thinkaha.com/learning
    44. 44. Must Have Tools to Integrate into Your Plans  Live Application Sharing  Polling  Interactive Chat  Outreach Conversations with attendees  Video  Attention Meter – tells you who is paying attention and who is multi-taskingCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    45. 45. Consider…Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    46. 46. UNDERSTANDING HOW TO ENGAGE YOUR AUDIENCE AND KEEP THEM INTERESTED BEFORE DURING AND AFTER THE PRESENTATION
    47. 47. Engage Them Early  Use icebreakers to get to know your audience and for them to get to know you and other attendees  Don’t let them be passive participants  Encourage and reward participation  Start strong-give them a reason to participateCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    48. 48. Ice Breakers are a way to connect online attendees with each other and to build a sense of community.Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    49. 49. Ice Breaker Ideas for Webinars  Connecting with an audience invests them in your content. Get to know them.  Here are some ideas: – Engage them by asking them to share something unique about themselves that might surprise their peers… – Where are you from? – What are we doing here? – What do you hope to learn? – Get on topic?Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    50. 50. • Polls• Chat• Whiteboard• Document sharing• Share control• Have them DO somethingCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    51. 51. Auditorially Engage Them  Use a Pleasant tone  Remember Inflection  Watch Your Volume  Pronouns, names, examples  Good quality audio  Pause and breathe!Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    52. 52. So, Is Anyone Out There Listening????  We all multi-task and webinars are no different  Use the attention meter – found on many webinar platforms to see who is listening…. ! Means they are off-screenCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    53. 53. The Webinar Guru Producer  An executive producer is a great asset to any webinar. They act as a host and a partner for the speaker  They can interact with the audience, managing chat, starting discussions and more.  They manage the whole event from building registration, managing audience development and doing the back-end technical set up of events.Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    54. 54. FOLLOWING UP AFTER THEWEBINAR…NEXT STEPS
    55. 55. How to generate massive leads with an educational webinar?  Determine your objectives.  Identify your target market.  Radar for existing conversations.  Choose which social tools and tactics will appeal to your audience  Link social media throughout the event registration and follow-up process.Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    56. 56. The basics…  Follow up email thanking audience  Edit the master recording for re-use  Upload the recording and materials so they can see it on-demand  Survey the audience for their review of the session, what worked and what didn’t  Use social networking to create on-demand awareness and build new audience for the recordingCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    57. 57. Performance Reports  Use them to improve the experience for both you as a guru and to understand the journey your attendees tookCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    58. 58. Powered by Open Discussion! Got Questions? Sharyn Fitzpatrick sharyn@marcomgurus.com (650) 814-5835 Mitchell Levy mitchell.levy@thinkaha.com (408) 257-3000Copyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    59. 59. OPEN DISCUSSION! GOT QUESTIONS?
    60. 60. APPENDIX
    61. 61. CASE STUDY:CISCO GURUS SERIES
    62. 62.  Times are changing and so are the ways employees are learning. It is time to start thinking outside the box for learning that is:  Engaging, actionable and applicable to someone’s job immediately  Flexible  Customizable  Quick to implement  Delivered to their desk  Able to fit into “their” busy work scheduleCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    63. 63. Introducing….  Custom created content that’s tailored to Cisco’s cultural norm and learning style.  Blended learning solution that continually reinforces your learning in small bite-sized increments.  Ability to interact and access the expertise of gurus in the fields you are interested in.  Opportunity to contribute to the content knowledge base that’s then shared with everyone.  Structured exposure to potential “aha” moments all year long.  Ability to access the continued training in a group setting at a specific time-frame reinforced by management or at a time that works best for youCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    64. 64. Lunch and Learns These are live in San Webinars Jose and virtual via WebEx Virtual Training via WebEx • Usually 90 min • Free book for attendees Recordings Recording of Live Virtual Events available for downloadCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    65. 65. Content Focused on Building Actionable SkillsCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    66. 66. Wayne TurmelCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    67. 67. Guru presents to live audience - Cisco San Jose Virtual Campus Attendees • They control their • In room THiNKaha Learning slides – in Producer and Host who acts PowerPoint as liaison between speaker • Lavaliere and online audience microphone is used • TC host does polls and to capture audio monitors chat for online WebEx audience and to run • Technical host – WebEx through in house Producer speaker • Pushes • Handouts and handouts, ebooks to printed book given attendees out • Recorded for later playbackCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    68. 68. Speaker Audio feed into audio mixer, and then sent simultaneously to both the in room speaker system and online platform Speaker – live in roomCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    69. 69. Marketing • EMS Webinars • Frequent Learner Programs •Virtual Training via WebEx •60 min Recordings Recording of Live Virtual Events available for • Promote live webinars and recordings download • Handouts • Free eBook for completed eventsCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    70. 70. Recordings Marketing Recording of Live • EMS Virtual Events • Frequent Learner Programs available for download New Concept: Office Hours • Original Recording is played • Guru attends to answer questions or follow up with new interactive • Promote live webinars and recordings experiences • Handouts • Free ebook for completed eventsCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning
    71. 71. Timeline “…Great Program!” Cisco Metrics that Matter Report Q2 ‘2012 Rollout 943 Attendees = 19% of the Division Another 1500 for August-Nov 2011Copyright© 2012 THiNKaha®. All Rights Reserved. http://thinkaha.com/learning
    72. 72. Client Feedback “…Great Program!” Cisco Metrics that Matter ReportCopyright© 2012 THiNKaha® and Marcom Gurus. All Rights Reserved. http://thinkaha.com/learning

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