The document provides a framework for building a question guide aimed at facilitating effective feedback conversations about a prototype. It emphasizes the importance of using open-ended questions that encourage constructive feedback and participant engagement. Additionally, it suggests organizing questions to explore general impressions, specific feedback, and broader discussions.

1. BUILD​ ​A​ ​QUESTION​ ​GUIDE
A​ ​good​ ​feedback​ ​conversation​ ​is​ ​a​ ​mix​ ​of​ ​spontaneous​ ​reactions​ ​to
your​ ​prototype​ ​as​ ​well​ ​as​ ​structured​ ​questions​ ​designed​ ​to​ ​compare
various​ ​peoples’​ ​opinions​ ​about​ ​the​ ​same​ ​topic.​ ​Prepare​ ​a​ ​question
guide​ ​that​ ​helps​ ​you​ ​navigate​ ​both​ ​sides.
- Choose​ ​open​ ​questions:
Revisit​ ​questions​ ​that​ ​came​ ​up​ ​during​ ​the​ ​development​ ​of​ ​your​ ​idea.
Pick​ ​those​ ​that​ ​you​ ​want​ ​to​ ​include​ ​in​ ​feedback​ ​sessions.​ ​With​ ​your
team,​ ​discuss​ ​other​ ​areas​ ​to​ ​explore.
- Frame​ ​questions​ ​to​ ​encourage​ ​build:
Formulate​ ​your​ ​questions​ ​so​ ​that​ ​they​ ​lead​ ​to​ ​constructive​ ​feedback
and​ ​encourage​ ​participants​ ​to​ ​build​ ​on​ ​your​ ​idea,​ ​such​ ​as:
»​ ​“Can​ ​you​ ​describe​ ​what​ ​excites​ ​you​ ​the​ ​most​ ​about​ ​this​ ​idea,​ ​and
why?”
»​ ​“If​ ​you​ ​could​ ​change​ ​one​ ​thing​ ​about​ ​this​ ​prototype,​ ​what​ ​would​ ​it
be?”
»​ ​“What​ ​would​ ​you​ ​like​ ​to​ ​improve​ ​about​ ​this​ ​idea?”
- Arrange​ ​your​ ​question​ ​guide:
Organize​ ​your​ ​questions​ ​according​ ​to​ ​the​ ​following​ ​structure:
»​ ​Start​ ​with​ ​general​ ​impressions.​ ​Let​ ​the​ ​participants​ ​share​ ​their
initial​ ​thoughts​ ​about​ ​your​ ​concept.
»​ ​Ask​ ​for​ ​specific​ ​feedback​ ​about​ ​your​ ​idea.
»​ ​Open​ ​up​ ​the​ ​discussion​ ​and​ ​encourage​ ​a​ ​broader​ ​conversation.
Create​ ​a​ ​readable​ ​format​ ​of​ ​the​ ​question​ ​guide,​ ​so​ ​you​ ​can​ ​glance​ ​at
it​ ​quickly​ ​during​ ​your​ ​conversation.Be​ ​mindful​ ​of​ ​the​ ​timing​ ​of​ ​your
conversation.
Question​ ​Guide
Build​ ​a​ ​Question​ ​Guide

2. Build​ ​a​ ​Question​ ​Guide