Good Vibes Clothing & Jewelry is a streetwear brand spun off from Supreme that caters to women with feminine designs for all body types. It offers items like skirts, v-necks, jewelry, accessories, and more made with quality materials. The company aims to empower women and make them feel confident, beautiful, and included through its fashion. Its mission is to commit loyalty to customers by embracing the feminine physique with options for every body type.
2. Parent Company
❖ Supreme
➢ Offers clothes more directed towards teenagers with a streetwear/hip-hop style
➢ Decided to take a twist to this and create Good Vibes Clothing & Jewelry which has this same
streetwear look but cater it to fit the all body types mainly female ones because Supreme has
more loose-fitting masculine clothes
➢ Includes items such as skirts, v-necks, accessories, jewelry, and more
3. Products/Services
We provide elegant and fashionable clothing, jewelry, etc. with quality and feminine designs. Good Vibes
Clothing & Jewelry also offers their loyal customers exclusive preview on the brand new products. We are
active on social media where we hold contests and giveaways. From the different we offer such as:
● v- necks
● Jewelry
● Skirts
● Bags
● Heels
● Accessories
● Dresses
4. Key Competitors
❖ Primary Competitors
➢ similar streetwear brands
❖ Similar Services
➢ The basics
❖ Business-to-Consumer market
➢ To customers
5. Value Proposition
❖ To make this an attractive product, we service our products to younger women
and keep our customer base specific.
❖ This helps keeps costs low while maintaining high quality apparel.
❖ Brand speaks for itself
6. Values
Integrity
Do the right thing even when nobody's watching
Team Work
It is necessary for colleagues to work well together and try their best in any circumstance
Respect
We treat our customers like humans.
Quality over quantity:
We believe in producing high quality products at an affordable prices for our customers
Self Motivation
We find a reason and strength to complete a task, even when challenging, without giving up or
needing another to encourage them.
7. Culture
❖ Our company is built on teamwork and innovation
❖ We help each other to be productive. Employees appreciate and respect their co workers.
❖ We encourage our employees to do their work by offering support , showing them our trust, and
help them set their goals.
❖ We encourage our employees to bring the best ideas on the table, by offering rewards and a special
discount to our Brand.
8. Our Mission
❖ Our mission is to empower and embrace the feminine physique while
committing our loyalty to customers.
9. Vision
❖ “Making sure all body types/ feminine designs are catered to so you feel included”
➢ The goal if for those who wear it to feel confident and empowered and most
importantly beautiful.
10. Strategy
❖ Differentiation
They include fashionable clothes and customers may be more inclined to purchase our
product over a competitor's. Producing clothes made out of a new type of fabric or sewing, in
a special way or using creative new graphics or sayings will make the brand pop out and be
different from everybody else and that is what consumers like.
11. Leadership
❖ CEO: Mickey Drexler
➢ “Corporate turnaround king”
❖ Originally CEO of Gap
➢ 1983 to 2001
❖ Currently also CEO of J. Crew
➢ 2001 to now
12. Board of Directors
❖ Andy Campion
➢ Financial Officer
❖ Virgil Abloh
➢ Artistic Director
❖ François-Henri Pinault
➢ Branding
13. Ethics and Reputation
❖ Supreme has not experienced any ethical issues or scandals in the past years. However it is
argued that the company is “very opaque”. As for supreme reputation, it could be improved by
disclosing more information about the company products.
14. Communications
❖ Bottom Up Management
❖ Upper level management works on big
picture
❖ Lower Level works on innovation, creativity,
and customer feedback
❖ Middle management acts as an
intermediary between customers, lower
management, and upper management
