Boutique shop

2. NAME OF THE BUSINESS : VIBGYORStylish Boutique
OWNERSHIP : V. Sneha
BUSINESS TYPE : Selling designer clothes women
and children

3. TAG LINE : Always be different
MISSION :Mission bouquite encourage the creativity
and promotion of individualism through style and fashion
at affordable prices.
CLOTHES

4. INTRODUCTION
TAILORING
CLOTHES
❖All type of age people in girls .
❖Girls and women’s are preferred in
designing our dress.

5. UNIQUENESS
❖ Beneficial to customers and society.
❖ Providing updates and tips regarding maintenance of
clothes.
❖ Customized design.
❖ Only for women and children.
❖ Celebrities costumes are designed
CLOTHES

6. DESCRIPTION
❖ Punctuality
❖ Safety
❖ Trustworthy
❖ Transparency
CLOTHES

7. Product and services
❖Designer clothes
❖100% satisfaction guaranteed.
❖Harmless ingredients are used.
Various modes of designing clothes are available
Apparel
Ready – to-wear
Evening wear
Children swear
Classic Wear
Eco-fashion
CLOTHING

8. Marketing Strategy
❖ Social media marketing
❖ Paid advertising
❖ Relationship Marketing
❖ Word of mouth
❖ Internet Marketing
❖ Transactional marketing

9. PRICING STRATERGY
❖ Penetration and psychological pricing
❖ Weekly package for discount

10. PROMOTIONAL STRATEGY
❖ Social media promotion
❖ Mail order Marketing
❖ Event Sponsoring
❖ Offering Refund
❖ Customer loyalty

11. HUMAN RESOURCES
Employee
designation
Number of
employees
Qualification Estimated salary/
month
Driver 2 8th pass RS. 5000
Packing man 2 Not needed RS. 6000
App and orders
manager
1 Computer
knowledge,
communication skill,
any UG degree
RS. 10000
Tailor 10 Fashion Technology Rs. 10,000
Sales person 3 Not needed RS. 6000
Designer 5 Fashion technology
or costume designer
RS. 15,000

12. LOAN AND INVESTMENT
Investment Money required
3 month salary for employees Rs.1,50,000
Machinery
Sewing machine-2
Working
Rs 80,000 each
Rs. 20,000 each
Transport
Auto for lease-2 Rs.20,000 each
Building for lease Rs.2,00,000
Electricity Bill for 1 month Rs.10,000
Working ingredients Rs.20,000

13. Machinery

14. Source of capital:
From parents: Rs.2,00,000
From bank: Rs.3,00,000
I will repay loan within 4 years. My initial profit
percentage will be 15%.

15. Corporate of social responsibility
❖ Eco friendly business practices such as paper bags,
proper waste material management.
❖ Digital payment digital marketing.
❖ Supply free uniforms to orphanage kids.

16. INNOVATION
❖ Social Media Marketing
❖ Fashion Rating App
❖ 3D printed Fashion
❖ Virtual Clothes