Buick gmc social media strategy and objectives v2
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My draft of a Buick and GMC Social Media Strategy
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Buick gmc social media strategy and objectives v2
- 1. Buick GMC Social Media Strategy March 29, 2010 Patrick Reyes
- 2. Facebook Now Drives More Traffic to Key Sites Than Google "According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites. This trend is shifting the way Web site operators approach online marketing, even as Google takes steps to move into the social-media world. Some experts say social media could become the Internet's next search engine." Source: http://www.steverubel.com/facebook-now-drives-more-traffic-to-web-sites
- 3. Buick GMC Social Media Strategy To create, cultivate and maintain RELATIONSHIPS with current and potential Buick GMC enthusiasts through honest and transparent CONVERSATION between consumers, dealers and employees
- 4. Buick Social Media 2010 Objectives Increase Buick Facebook Fans to 10,000 by June 2010 Create Facebook Fan Pages for our key products LaCrosse Regal / Regal GS Increase Buick Twitter Followers to 5,000 by September 2010 Consistent (monthly) content to Buick YouTube channel Increase referrals/traffic to Buick.com by from Social Media channels by 25%
- 5. GMC Social Media 2010 Objectives Increase GMC Facebook Fans to 25,000 by June 2010 Create Facebook Fan Pages for our key products Sierra HD Granite (?) Acadia Denali Terrain Increase GMC Twitter Followers to 10,000 by September 2010 Consistent (monthly) content to GMC YouTube channel Consolidate GMC’s two YouTube channels Increase referrals/traffic to GMC.com from Social Media channels by 25%
- 6. Buick GMC Social Media Tactics Establish Buick GMC Social Media Team led by a “community manager” to converse about all newsworthy items from: Advertising & Promotions Public Relations & Communications Sales Operations Product Marketing “Community Manager” would report to Ad / Promo Director Leverage SS&K to develop ideas and execute…let Digitas do digital, let LBD do traditional Engage consumers to gain feedback through polls/conversation regarding product input/promotions/etc. Daily conversations on Social Communities (Facebook, Twitter, etc.) Educate Buick GMC Team on what social media is and best practices
- 7. Buick GMC Social Media Tactics Look for opportunities for community involvement / social causes in our key markets Stay current on latest technologies and look for opportunities to leverage Gowalla Foursquare Google Wave / Buzz Whrrl Pandora
Editor's Notes
- Wetpaint/Altimeter Study found companies that are both deeply and widely engaged in social media significantly surpass their peers in both revenue$ and profit$. The study also found the company sales with the highest levels of social media activity grew on average by +18%, while those companies with the least amount of social activity saw their sales decline -6%.Dell sold $3,000,000 worth of computers on TwitterSoftware company Genius.com reports that 24% of its social media leads convert to sales opportunitiesDuring Barack Obama’s rise to the White House, he garnered 5 million fans on social media and 5.4 million clicked on an “I voted for Obama” Facebook button. Most importantly this resulted in three million onlinedonors contributing $500 million in fundraising. An astounding 92% of the donations were in increments of less than $100.