Social Media Marketing Presentation


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Hello. I'm not a marketing expert in the traditional sense. Let me explain... 2008, my small business was going over a cliff. The recession had crippled all of the traditional ways I knew of making my business work. It was the year-and-a-half of agonizing, torturous trial-and-error that I learned how to turn any business around.

Specifically I learned...
(*) to really make Facebook work
(*) to really make Google Adwords work (without breaking the bank)
(*) to optimize a Google Places listing
(*) to get feedback on your site before it's even live
(*) to optimize your website for maximum sales
(*) ...and much more

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Social Media Marketing Presentation

  1. 1. Social Media Marketing Plan Neeraj Dhiman Project Producer6/12/2012
  2. 2. Overview Social Media Introduction Social Media Working Social Media Marketing Method Time Table Budget Q & A6/12/2012
  3. 3. About SE0 Solution Our main goal is to generate onlinesales via targeted mode ofinteraction. We will penetrate majorplayers in social media along withtargeted advertising; they includebut are not limited to:• Facebook• Twitter• YouTube• Blogs• Websites• Advertising on Social Media• Advertising on Blogs• Advertising on Websites6/12/2012• Advertising on Search Engines
  4. 4. What is Social Media Social Media is designed to disseminated through social interaction created using highly accessible and scalable publishing technique.6/12/2012
  5. 5. Need Of Social MediaThe internet has the highest global reachand the reach for US is 67%, whichmeans that it is the best place forgenerating sales and taking your businessto the next level. Social media accountsfor one out of every six minutes spentonline in the US, Facebook being themost used by Americans. Social media is the most significantonline market to connect with andgenerate sales. With over 5 years practicalexperience in online marketing we assurecommitment and our level best effort inpromoting and helping, developawareness, and drive traffic; social mediain particular. 6/12/2012
  6. 6. Social Media Platforms Of 400 million user, 20 million join fan pages every day. 5 Billion links photos, and videos are shared on Facebook every day Fastest growing segment on Facebook is 35 year and older Radio and TV took decades to reach 50 million users. Facebook added 100 million user in 6 months 80% of twitter usage happens off of Over 10 million Update per day.6/12/2012
  7. 7. How is Social Media used? Customer Service Product /Service Feedback Industry Networking Promotion/Contests News Company Updates Internal Collaboration Started SM May 2007 Use Twitter, facebook, You tube, blog, yelp. Approximately 1 Hr per day Sold 16 homes in 2007, 40 in 2008 and over 100 in 20096/12/2012
  8. 8. Methods  We will market the ticket website on social media, websites, and blogs. The methodology is explained below for various channels and platforms. Facebook  Promotion of the ticket website on the following Facebook channels:Activity Type DetailFan Page Fan Page We will make a custom fan page that will have all our social media synced. This fan page will have custom artwork and design to gather fans for the event. We will promote the ticket website by engaging with the fans. Our Facebook page will lead fans and non‐ fans directly to the ticket website.6/12/2012
  9. 9. Methods Activity Type Detail Fan Pages & Groups • College We will Join specific Students groups and fan pages • Young on Facebook. Professionals We will participate in • Dub Step/Rave discussions, befriend Fans users and invite to our • Colleges event. (selected list) • Sponsor Pages • Band Pages • Party Pages • Fun Groups • Pages and Groups within the event6/12/2012 location
  10. 10. Methods Activity Type Details Friends Communication We will send an invitation to the event with friends and with details and a link to the ticket fans on Facebook website via message. Event Events on We will create an event on Facebook; Facebook add details with a link to the ticket website. We will request/invite friends and users to the event. Advertising Textual/Graphic We will create ad campaigns and Ads advertise on Facebook , within the target market. Our ads will be shown only to users of specific age and location. The ads will lead directly to the ticket website where transaction occurs.6/12/2012
  11. 11. TwitterActivity Type DetailTwitter Handle Description and We will create a Twitter handle Background with added description to the event. We will create a custom Twitter background that will highlight features of the event and thus help in its promotion.Building Lists & Followers We will create lists and addFollowers followers to them. We will also follow targeted people and groups on Twitter.Engaging Mentions & Hash We will mention people in our Tags status updates via hash tags and engage in conversations with them,6/12/2012 promoting the event.
  12. 12. YouTube Activity Type Detail YouTube Description and We will create a YouTube channel with Channel Background added description to the event. We will create a custom YouTube background that will highlight features of the event and thus help in its promotion. Videos Promotional We will upload and market videos of Introductory various types for the promotion of the Offers event. Engaging Conversations We will engage with people who comment on our videos. We will also comment on other videos, befriend people, promote our channel and invite to our event.6/12/2012
  13. 13. YouTube Activity Type Detail Advertising Textual/Graphic Ads We will create ads that link to the ticket website. Paid Video Promotion Video Promotion We pay people with a high amount of subscribers to publish our video, or make a video promoting the event.6/12/2012
  14. 14. Blogs & Websites Activity Type Detail Blog Posting Creating and We will create microblogs to commenting on promote the event. They will targeted blogs. contain links to all social handles and the ticket website. We will create a list of targeted blogs and websites to participate in conversations (commenting). Our comments will have a link to the ticket website. Advertising Textual/Banner Ads We will promote the event via advertising on targeted high traffic blogs and websites. We will also advertise via guest blogging.6/12/2012
  15. 15. Search Engine Advertising Activity Type Detail Landing Pages Custom Landing Pages We will suggest/and/or create custom landing pages to promote the event via ads. Advertising Google Search Network We will advertise on Google Display these Network networks, ensuring targeted traffic to our landing pages/ticket website.02/06/13
  16. 16. Evaluation  We will install analytics and third party tools to ensure that the project has completed its objectives. We will collect the following data and provide timely reports (that may include the following):  • The activities performed thus far  • Amount of traffic to the ticket website/landing pages  • Source of traffic  • Number of Books sold  • Cost6/12/2012
  17. 17. Time Table  After the commence date of the project, it will take a minimum of 3 months to reach a desirable target audience, during which, sales will occur . Activity Initiation Duration Social Media From project commencement Within 3‐4 Design/Development weeks Social Media Promotion From project commencement Minimum 3‐4 months Online Advertising From project Minimum 3 commencement months6/12/2012
  18. 18. Facebook, Twitter, YouTube and other social media design and/or development will be completed within the first 3 ‐4 weeks of the project commencement. During which, simultaneous promotion will be initiated and carried out for the minimum period of 3 months. Advertising and other forms of promotion will be initiated, prioritized and designed or developed within the first 2 weeks of project commencement and the promotion is subject to continue for the minimum period of 4‐5 months.6/12/2012
  19. 19. Budget Activity Budget Per Month Facebook Promotion Twitter Promotion YouTube Promotion Blog & Website Promotion Advertising (Social Media) (Clients Budget) Advertising (PPC) (Clients Budget) Additional costs (non static) (tools + advertising links, design/development etc) Clients Budget) Advertising (SM + PPC )(My Cost)6/12/2012
  20. 20. Queries Thanks & Regards Neeraj Dhiman6/12/2012