Bucks is a relationship marketing platform that helps merchants connect with customers during and after purchases to increase sales. It provides merchants with customer reach, actionable analytics, and visibility at low cost. For customers, Bucks offers instant gratification through rewards like points and coupons that can be redeemed at partner stores, encouraging loyalty and repeat visits. The founder previously generated revenue of 500,000 rupees from his first marketing venture and had grown Bucks to include 90 local merchants and 2500 app downloads.