This creative brief template contains questions to guide the development of a launch strategy for a new product or service. It prompts the user to identify the goals of the launch, describe the target audience based on a buyer persona, define the brand's essence and voice based on guidelines in the textbook, and outline the product/service value proposition. Answering these questions will help create a cohesive launch strategy within a two-page brief.

1. CREATIVE BRIEF
BU459 Group Assignment
#BU459BU459: Creative Brief

2. About this template
• When submitting your version of this template, please
use a word doc.
• You must answer all of the questions included in this
template.
• Please submit one creative brief for your group.
• Your submission should be no more than two pages in
length.
#BU459BU459: Creative Brief

3. Question 1
• What are the goals for this launch
strategy? (Give us at least three).
#BU459BU459: Creative Brief

4. Question 2
• Who is your target audience? (Use the
buyer persona on page 128 of your text as
a guide here).
#BU459BU459: Creative Brief

5. Question 3
• What is your brand’s essence? (Page 129
of your text should help here).
#BU459BU459: Creative Brief

6. Question 4
• What is your brand’s voice? (Page 130
should help here).
#BU459BU459: Creative Brief

7. Question 5 (Last question)
• What is your product/service value
proposition? (Page 132 is your friend).
#BU459BU459: Creative Brief