20 marzo [Day ONE] 14:10 - 15:00 [ 50 min ] Best Western Hall Lorenzo Cantoni

1. SMART DMO

2. THE PANEL
Intro | Moderator:
Lorenzo Cantoni Professore Ordinario
USI – Università della Svizzera italiana
Members:
Renzo Iorio CEO
Nugo S.p.A.
Antonio Vezzoso Marketing Representative
Internationale Bodensee Tourismus GmbH (IBT)
Eleni Hatziyanni Director of Environment and Spacial

3. SMART…?

4. SMART DESTINATION

5. THE CASE OF METHEO INFO…

6. DATA, INFORMATION, KNOWLEDGE
From raw data to actionable knowledge
From being data-intensive to being really SMART

7. A DMO CANNOT BE SMART IF…
It is focused on data & ICTs
It considers only travelers
It is only online…
Place
VisitorsLocals

8. THANKS!
• www.unescochair.usi.ch
• lorenzo.cantoni@usi.ch
• @lorenzocantoni