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Dante mtc e_di_bella_strategies

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Dante mtc e_di_bella_strategies

  1. 1. Your logo here The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Mid Term Coneference New Strategies for linking Tourism and ICT Ljubljana, 22 – 24th january 2013
  2. 2. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Dante partners Partner Provincia di Torino IT Euromontana UE University of Create EL Dec Adm. of Crete EL FUNDECYT ES CSI Piemonte IT CYBERMASSIF FR InknowCom NL Bauernhofferien DE Dev center Litija SL Univ. of Lubijana SL Bielsko Biala PL METROPOLI IT 2
  3. 3. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Focus 1) Information and CommunicationTechnologies (ICT) as key driver for the tourism sector with a particular focus to mountain and rural areas as “fragile” areas facing important challenges 2) Local and regional tourism policies has to ensure competitiveness and attractiveness: the ICT can be a strategical element then importance of ICT dedicated policies 3
  4. 4. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Goals This requires to create a veritable network between local and sparse innovative experiences 1)generating a learning/teaching/exchanging process 2)promoting and showing the benefits and adoption of ICT tools for improvement of tourism 3)encouraging the adoption of dedicated digital agenda
  5. 5. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Goals This requires a NEW POLICY 1) integrated between local european governement 2) integrated into tourism agenda and digital agenda (2 policies/2 “languages” ) 3) taking into consideration the interests and needs of mountain and rural areas
  6. 6. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Objectives • Ensure a better use and integration of ITC agendas into the tourism local policies in remote areas • Build on the sharing of existing innovative ICT experiences for tourisme development (to create a learning platform)
  7. 7. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Dante will produce3 main outputs 1) Good Practices catalogue and thematic guidelines 2) Implementations plans (political agendas ICT+Tourism) 3) “Light pilot” (pilot web platform assembling functionality og GP)
  8. 8. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Good practices/implementation plans/light pilote elaboration will produce a) ICT tools/services suggestions b) ICT approaches/political agendas suggestions
  9. 9. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 3 approaches • 1) “Front office”: promotion of territories with traditional methods (web site) • 2) “Back office”: an internal forum of discussion dedicated to touristic operators for exchanging informations, opinions.. • 3) “open discussion” to the “community” – users, citizens and “pro-active tourists (open data, opens sources, social networks, net sentiment
  10. 10. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme The “ICT philosophy” will change the way of communicate and “have relations” each other 4 KEY WORDS OPEN: the hierarchy of relationships change: the tourist is active (send pictures, open blog, send touristic informations to the community), the tourist is also “blog-journalist” IN (the event): “sensitivity” of the answers to the demand of communication, a different language CLOSE: a language more “close to emotions”, friendly, shared, in real time, in the event, close to “normal life” LOW COST
  11. 11. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Policies ICT/tourism first suggestions • 1) make an easier acces to ICT in rural and Mountain areas: spread the “culture of ICT welcome”: training, professional users, updating informations • 2) create “smart and inclusive territories” (broadband, infrastructures, open data, open sources, wireless free, free softwares) • 3) create new system of dialogue for improving the quality of information (certification for giving data and informations/”filter” criteria for receiving data and informations) and the DEMOCRACY of information

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