This document provides the assignment brief for a digital video production project. The purpose is to introduce learners to producing and editing digital video for use in interactive media. It outlines 5 tasks for learners to complete, including importing footage, editing video, exporting the final product, collecting audience feedback, and evaluating the project. The tasks are mapped to grading criteria and learning outcomes. The deadline, assessor, and scenario are also included.

1. Assignment brief
Qualification BTEC National in Creative Media Production
4 – Creative Media Production Management Project
Unit number and title 5 – Working to a brief in the Creative Media industries
62 – Digital Video Production for Interactive Media
Start date
Deadline
Assessor name
Assignment title Assignment 3
The purpose of this assignment is to:
Introduce learners to the production and use of digital video material for an interactive media product. Learners will investigate
how video is used in interactive media products and will examine the technology used to produce and manipulate digital video
sequences. Learners will plan and create a video sequence and prepare it for use within an interactive media product.
This assignment also aims to take the learner through the whole process of working to a brief from initial negotiations, through the
process of developing and realising ideas in liaison with the client to final self‐evaluation on completion of the work. Also by
working within pairs it will provide the opportunity to manage the production both individually and as a team.
Scenario
You have designed your digital video production and shot the raw footage, working with your client to agree the final deliverables.
Now post production must take place to enable the final product to be put together and exported in to the appropriate formats
for the client. A review of the success of the final product, production skills and project management must then be carried out
Important note
All correspondence with your client from this point forward must be fully documented in a communication log which will be
incorporated in to your blog. Examples of communication could include SMS, email, video conferencing, face to face
communication You will need to have regular formal meetings with your client with fully documented agendas and minutes of the
meetings.
*All Evidence for the assignment needs to be embedded in your U62/U5/U4 blog
Tasks Grading Criteria Mapping
Task 1 Contributing to Unit 62 P4/
Import your video providing evidence of organising your assets through a production M4/ D4
blog/diary.
Contributes to Unit 5
Asset management: importing (shot video, sourced video); organising (file storage and P3/M3/D
retrieval
Task 2 Contributing to Unit 62
Use post production techniques to edit your digital video in Adobe Premier pro/elements P4/M4/D4
video editing software. Keeping a fully illustrated production blog/log to provide evidence of
the software techniques covering a broad range from the following. Contributes to Unit 5
P3/M3/D3
Post‐production software techniques:
workspace, eg browser/project window, timeline window, toolbox window, effects tab, audio
mixer tab;
creating a new project; importing; editing decisions (logging, edit decision lists, editing to
sound, editing for continuity, creating narrative flow),
editing clips (trimming clips, three point editing, rolling and ripple edits);
transitions (transition setting, adding, editing);
creating a still image sequence;

2. colour correction;
video effects;
audio (editing, gain, fade);
titles (static, rolling);
colour separation overlay; compositing
Task 3 Contributes to Unit 62
Export your video to be used on the platform the worldwide web, DVD and as a presentation P4/M4/D4
Contributes to Unit 5
in an appropriate digital video format. You will need to consider the format using the range
P3/M3/D3
below.
Exporting digital video for interactive media products: platforms, eg worldwide web, CD,
DVD, kiosks, presentations, mobile devices; compression; digital video file formats, eg .mpg,
.mp4, .mov, .avi, .wmv, .flv, .swf, .3GP, .ASF; streaming method, eg downloading, progressive
downloading, streaming; data transfer rate; file size, eg resolution, data rate, frame rate, key
frame rate, compressor, audio settings; aspect ratio, eg 4:3, 16:9; media players, eg Flash
Player, QuickTime, Windows Media Player, Real Media Player, DivX
Provide a report/evidence of how you have done this and ensure this is in your production
log/diary in detail explaining decisions and considerations made in relation to exporting your
product.
Task 4 Contributing to Unit 4
Devise a questionnaire to collect audience responses and show completed advert to peers at P3/M3/D3
a Video Screening. Contributing to Unit 5
P4/M4/ D4
Ensure you have an End of Project Review Meeting with your client (have a formal agenda Contributes to Unit 5
P3/M3/D3
and minutes and add any emails arranging this to your informal communication log)
After collecting this range of feedback produce a report reviewing the comments
Task 5 Contributes to Unit 62
Produce an evaluation which reflects on the final product and the production skills used P4/M4/D4
Contributes to Unit 5 P4/
throughout this unit using the range below as a guide on what to include. (See notes on M4/D4
evaluation on VLE). You need to explain how your work meets the clients brief. You may wish Contributes to Unit 5
to utilise your blog. P3/M3/D3
 Industry practice: reflect on finished product (compared with original intentions, fitness Contributes to Unit 4
P3/M3/D3
for purpose, technical qualities); production skills (ideas generation, video sequence
specification, workflow and time management, technical competence, teamwork)
 Constraints experienced: legal; regulatory; financial
 Management: time management; leadership skills; communications; meeting
requirements; achieving agreed outcomes; working to agreed timescales;
recommendations for future tasks
 Product: realisation of proposal; client
*Evidence for the above will be word processed and then uploaded onto your U62/U5 blog
Sources of information
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book
(Pearson, 2010) ISBN 978‐1846906725

3.
Grading Criteria
This unit is internally assessed
Unit 5 (contributes to 3) (all of 4)
P3: apply a response to a brief M3: apply a response to a brief D3: apply a response to a brief to
working within appropriate competently showing some near‐professional standards
conventions and with some imagination and with only showing creativity and flair and
assistance occasional assistance working independently to
professional expectations
P4: comment on own work on M4: explain own work on D4: critically evaluate own work
completion of a brief with some completion of a brief with on completion of a brief with
appropriate use of subject reference to detailed illustrative reference to professional
terminology. examples and with generally practice, and consistently using
correct use of subject subject terminology correctly.
terminology.
Unit 62 (all of strand 4)
M4 create a digital video D4 create a digital video
P4 create a digital video
sequence for use in an sequence for use in an
sequence for use in an
interactive media product interactive media product
interactive media product
working to a good technical working to near‐professional
following industry practice,
standard following industry standards following industry
working within appropriate
practice, showing some practice, showing creativity and
conventions and with some
imagination and with only flair and working independently
assistance.
occasional assistance. to professional expectations.
Unit 4 (contributing to strand 3)
P3 manage a production M3 manage a production D3 manage a production process
process to create a media process competently to create a to near‐professional standards
product working within media product to a good to create a media product,
appropriate conventions and technical standard, showing showing creativity and flair
with some assistance. some imagination and with and working independently
only occasional assistance. to professional expectations.