SlideShare a Scribd company logo
Improving BT’s web presence  www.bt.com www.bt.com/inclusion www.btplc.com/inclusion/btsign/
Who  am I? David Barrett Senior Accessibility and Inclusion manager
Why be inclusive? ,[object Object],[object Object]
The first step ,[object Object],[object Object]
Raise peoples awareness
The moment of truth
Need to persuade  ,[object Object],[object Object],[object Object]
bt.com review ,[object Object],[object Object],[object Object],[object Object]
Snowball effect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Simple tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Plus ………..
Simple tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Embedded into BAU
In the mean time…. BSL  ,[object Object],[object Object],[object Object]
BSL……. phase1
BSL phase1……. what we learnt Who should do the Signing New signs needed Background to be changed Supporting text altered People wanted more information
BSL……. phase2 ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],BSL phase2….. learnings
BSL…….. the next phase
Audio option “Talking” website
Audio option “Talking” website Simple No cost to customers Secure Potential to work with all BT Sites
Audio option “Talking” website ,[object Object],[object Object],[object Object],[object Object],[object Object]
A work in progress
Any Questions
 

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Improving BT's web presence

Editor's Notes

  1. David Barrett Senior accessibility and inclusion manager 35 plus years with BT The last 15 years dealing with accessibility
  2. Showing people the whole video of how a screen reader uses the web and the barriers that they can face was enough – the sharing of a users story was very powerfull
  3. Obtained budget to do a preliminary audit on bt.com Commissioned AbilityNet to test both the code and also the user experience Invited website owners to define the order journeys and observe the audit taking place Provided feedback to the owners
  4. Senior managers and site owners involved , delivers better understanding of accessibility Accessibility part of procurement process Created a BT specification with AbilityNet for web builders to follow (ties back to W3C guidelines) Training with external agencies and AbilityNet
  5. Research showed the deaf community wanted to learn more about Broadband Reviewed our broadband content and put it into a “stand-alone” version that could be signed Hosted a questionnaire to see what BSL users thought and what else they would like to see
  6. Signers dress, native BSL users