The document discusses the need for a study on customer perception of BSNL mobile services in Bhavani Town, Erode District, India. It notes that in modern times, technology and innovation have changed lifestyles and business scenarios rapidly. Mobile phones in particular have become ubiquitous. While BSNL has an established network and infrastructure, customer service and satisfaction differ across providers, so understanding customer perceptions is important. The objectives of the study are to identify customer perception levels of BSNL and determine how demographic factors influence perception and satisfaction. This could help BSNL enhance its service quality in the competitive telecommunications market.