Bryn Anderson speaking at WAL London on behalf of Siteimprove

1. Legal to logical: a new
trend on an old topic

2. 20% Directive (EU) 2016/2102

4. Directive Scope
Public Sector Bodies
All public sector bodies (state, regional or local
authorities) in the EU are required to:
• Make their websites and mobile applications
accessible to everyone.
• Provide an Accessibility statement.
Member States
EU Member States are required to:
• Actively enforce and monitor the digital
accessibility level of their public sector
bodies.
• Report the results to The European
Commission.

5. Objectives
Supporting the European Commission in the
implementation of the Web Accessibility Directive by:
• Building conformance in accessibility testing
• Demonstrating large scale monitoring
• Pursuing leading edge technologies such as
machine learning
WAI Tools Project Horizon 2020
Innovation
GA 78 00 57
Members
Siteimprove, W3C, Norwegian Agency
for Digitalization, Portuguese Ministry
for Science and Technology, Deque,
University of Lisbon, Accessibility
Foundation NL.

6. 26th of October 2016:
APPROVED
23rd September 2018:
TRANSPOSITION
MEMBER STATES
2016
23rd September 2019:
“NEW”
WEBSITES
23rd September 2020:
“OLD”
WEBSITES
23rd June 2021:
MOBILE
APPS
2017 2018 2019 2020 2021
Transposition phase & implementing acts Compliance and monitoring phase
“NEW”
Websites:
published after
23 September
2018 (cut-off
date)
22nd December 2016:
ENTERED INTO
FORCE
23rd December 2021:
MONITORING
REPORT
(by Member States)
“OLD”
Websites:
published before
23 September
2018 (cut-off
date)
EU Directive Implementation timeline
23nd December 2018:
IMPLEMENTING
ACTS
(Accessibility Statement
and Member State
Monitoring)

7. 20% Directive (EU) 2016/2102

8. What impact will this have on businesses and consumers?

10. • Spending power
• User Experience
• User loyalty

12. Click-away Pound Survey

13. 71% of disabled customers with access needs will
click away from a website that they find difficult to
use.

14. Most businesses will be unaware that they are
losing income because more than 90% of
customers who have difficulty using a site will not
contact them.

21. Takeaways

22. 20% Directive (EU) 2016/2102

24. Thank you!