2. MARKETING STRATEGY
What will a complete value
proposition identify?
A value proposition is a
statement that clearly
identifies the benefits a
company's products and
services will deliver to its
customers. A well-crafted
value proposition will
differentiate the company
and/or its specific product or
service in the marketplace and
among a target market or
target audience 2
3. 3
OUR COMPANY’S HISTORY
WITH MARKETING
Relationship Marketing
What are the four most
important components of a
complete value proposition
statement?
Identify your customer's
main problem. Identify all
the benefits your product
offers. Describe what
makes these benefits
valuable. Connect this value
to your buyer's problem
4. WHAT IS THE MAIN PURPOSE OF A
VALUE PROPOSITION?
WHAT IS THE PURPOSE OF A VALUE
PROPOSITION? A VALUE
PROPOSITION IS MEANT TO
CONVINCE STAKEHOLDERS,
INVESTORS, OR CUSTOMERS THAT A
COMPANY OR ITS PRODUCTS OR
SERVICES ARE WORTHWHILE. IF
THE VALUE PROPOSITION IS WEAK
OR UNCONVINCING IT MAY BE
DIFFICULT TO ATTRACT
INVESTMENT AND CONSUMER
DEMAND.
4
5. 9
IMPORTANCE OF VALUE
PROPOSITION IDENTIFY
A POWERFUL VALUE
PROPOSITION HELPS YOUR
CUSTOMERS TRULY UNDERSTAND
THE VALUE OF YOUR COMPANY'S
PRODUCTS AND SERVICES. IT
ALSO HELPS YOUR IDEAL
CUSTOMERS TO SEE HOW YOUR
SERVICES BENEFIT THEM AND IS
THEIR BEST AVAILABLE OPTION.
6. 6
TO CRAFT A COMPELLING VALUE
PROPOSITION OR CUSTOMER
VALUE PROPOSITION,
YOU FIRST NEED TO GAIN A
BROAD UNDERSTANDING OF THE
MARKET AND IDENTIFY WHERE
YOUR CORE AUDIENCE LIES. YOU
MUST LEARN WHO YOUR TARGET
CUSTOMER IS AND WHAT
QUALITIES THEY VALUE IN THE
PRODUCTS AND SERVICES THEY
BUY.
7. 7
WHAT IS THE BEST VALUE
PROPOSITION?
TO SUMMARIZE, A GOOD VALUE
PROP SHOULD:
BE CLEAR AND CONCISE.
USE THE EVERYDAY LANGUAGE
OF YOUR TARGET AUDIENCE.
CLEARLY DEFINE WHAT YOU
OFFER.
EXPLAIN HOW YOU RELIEVE A
PAIN-POINT FOR PEOPLE.
BE PROMINENTLY DISPLAYED ON
YOUR WEBSITE AND CUSTOMER
TOUCHPOINTS.
EXPLAIN WHAT SETS YOU APART
FROM YOUR COMPETITORS.
8. 10
WHAT IS MCDONALD'S VALUE
PROPOSITION?
MCDONALD'S VALUE PROPOSITION
MCDONALD'S IS FAMOUS FOR ITS
VALUE PROPOSITION: FOOD OF A
CONSISTENT QUALITY THAT IS
SERVED QUICKLY AND
CONSISTENTLY ACROSS THE
GLOBE.
Full Name
