Brooklynn Kramer graduated from Ohio University in 2017 with degrees in Communication Studies and Business Administration and a certificate in Social Media Studies. She has extensive experience managing social media for various organizations at Ohio University, including serving as President and Social Media Director for Her Campus Ohio University. She also has experience analyzing social media analytics, conducting social media audits for businesses, and creating viral social media content. Her portfolio demonstrates leadership experience and a strong background in social media strategy, content creation, and analytics.

1. Social Media Portfolio:
Brooklynn Kramer
www.linkedin.com/in/brooklynnkramer • As of April 2017

2. Overview
Education
Ohio University 2017
Areas of Study
Communication Studies Major
Business Administration minor
Social Media certificate
(http://mediaschool.ohio.edu/scripps-
college-of-communication-certificate-
in-social-media-studies/)

3. Social
Media/Relevant
Courses Taken
MDIA 2113: Introduction to Social Media
JOUR 2500: Introduction to Strategic Communication
COMS 3200: Communication and New Technologies
CTCH 2803: Safe Facebooking
CTCH 2804: Basic Photoshop Techniques
CTCH 2900: Social Media Content Creation
COMS 4900: Social Media and Identity
MDIA 4900: Social Media Analytics
MDIA 4120: Advanced Social Media
JOUR 4530: Strategic Social Media
SAM 4900: Social Media Management

4. Her Campus Ohio University
President 2016-2017
Oversee all social media and
meet national posting
requirements
Collaborate with social media
team to create campaigns
and posts
Business Manager of Facebook
page
Social Media Director 2015-2016
Managed Facebook, Twitter, and
Instagram
Delegated Snapchat and Pinterest
accounts to social media team
Gained a combined following of over
400+ within a year

5. Black Student Cultural Programming Board
T-Pain Concert
Marketed annual Sibs Weekend Concert
for artist T-Pain
Increased ticket sales and awareness of
the event
Ran giveaways and contests on Twitter
Promoted following year’s concert with
media from the previous event
Used Hootsuite for scheduling
MIGOS Concert
Marketed annual Sibs Weekend Concert
for group MIGOS
Increased ticket sales and awareness of
the event
Contributed to press release and FAQ
sheet after cancellation of the
concert
Practiced crisis management with
executive board
Used Buffer for scheduling

6. Brenen’s Coffee Cafe
Analytics
Analyzed Brenen’s Coffee
Cafe’s social media using
Netlytic and Tableau
Tracked sentiment, nodes, ties,
and keywords
Created visualizations using
data from analysis
Audit
Audited Brenen’s Coffee Cafe
with a Qualtrics survey
Found target audience and
social media engagement
Created goals for the owner to
achieve through social
media

7. Honey Boutique
Audit
Audited Honey Boutique’s social media with a Qualtrics survey
Utilized Astute to track social media engagement and sentiment
Created content buckets, content calendar, and goals
Proposed social media audit, findings, and recommendations to the owner

8. Athens from Above
Class video assignment
We were asked to create a video
with the potential to go viral.
Our group of three used a
drone to fly over Ohio
University and Court Street in
Athens, Ohio and edited the
video based on footage
obtained.
In less than 72 hours, the video
had over 273,000 Facebook
views and 92,000 Twitter
impressions.

9. Questions or comments?
Brooklynn Kramer
bk003112@ohio.edu