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Wednesday, February 17, 2010
                                BrokersWeekly
                                         THE R ESIDENTI AL MA R K ETPL ACE                           Vol. 2, No. 47




      THIS WEEK




                                Boom time’s
    New chapter
    Michele Kleier finds time
    to write a novel — and
    sell at the Stanhope.
    Page 2

    Monster move




                                dark cloud
    Rental Beast aims to
    take a bite out of NYC
    market.
    Page 4

    The M&A man




                                Rush to raise luxury
                                condos leads to spike in
                                lawsuits for shoddy work
    Hybrid broker David
    Ogden finds success
    as an all-rounder.                               ... Page 17
    Page 7

    Getting it right                                                                      LOW
                                                                                         BLOW
                                                                                Experts say w
                                                                                              e’ve hit
                                                                                bottom — and
                                                                                               we’re
                                                                                going to stay
                                                                                              there.
                                                                                        ... Page 6




    Price, size and location
    all going for the new
    Graceland Court.
    Page 9

     Putting dream
     Golfers tempted by
     chance to play free on
     Nicklaus course. Page 15


                                                    Absolutely               Cleaning up
                                                    fabulous                 Developer
                                                                             Gerard Longo
                                                    Elizabeth Sahlam
                                                                             sells out the
                                                    says life in
                                                                             swanky Pearline
                                                    Lenox Hill
                                                                             Soap Factory.
                                                    is perfect.
                                                                             Page 2
                                                    Page 8
Brokers Weekly                                                                                                                  Wednesday, February 17, 2010 n 7                 Brokers Weekly                                                                                                                       Wednesday, February 17, 2010 n 17

                       David Ogden, vice president,
PROFILE                Mark David & Company
                                                                                                                                                                                 COVER STORY
                                                                                                                                                                                 Boom time’s dark cloud
Hybrid broker
                                                                                                                                                                                 By John MaJeski                                                solution.
                                                                                                                                                                                    Home sweet … headache?                                          It is unclear how busy the AG’s office has
                                                                                                                                                                                    Attorneys and industry insiders say the number              been handling shoddy construction matters as of
                                                                                                                                                                                 of lawsuits alleging shoddy construction in luxury             late. They did not return calls seeking comment.
                                                                                                                                                                                 residential projects has spiralled, with complaints rang-          Saft said the AG’s office gets involved, but



thrives on
                                                                                                                                                                                 ing from unfinished roofs, to water leaks, to failing to       often does not have enough manpower. Another
                                                                                                                                                                                 install proper insulation.                                     issue is that many disagreements tend to focus
                                                                                                                                                                                    As projects that began during the building boom             on aesthetics and quality of work, and the spon-
                                                                                                                                                                                 are completed and condo boards are taking over from            sor is only required to provide what is in the
                                                                                                                                                                                 the sponsor, some home buyers are finding that they            offering plan and to adhere to local construction




mergers and
                                                                                                                                                                                 are unhappy customers. Steven Sladkus, a partner at            codes and practices.
                                                                                                                                                                                 the firm Wolf Haldenstein, said many boards are filing             “It’s very hard for the AG to get involved in
                                                                                                                                                                                 lawsuits now because they are approaching New York             saying what something looks like,” Saft said.
                                                                                                                                                                                 state law’s 3-year statute of limitations for negligence           Blanca Lofts, a boutique project on the
                                                                                                                                                                                 claims against sponsors and contractors.                       Upper East Side where streeteasy.com says a
                                                                                                                                                                                    Although he couldn’t address specific lawsuits,             penthouse is currently in contract for $5.375



aquisitions
                                                                                                                                                                                 Sladkus said he is currently handling over a dozen mat-        million, has had its share of allegations. They
                                                                                                                                                                                 ters claiming design and construction problems and he          started last year when an insurance firm that
                                                                                                                                                                                 expects many more complaints to arise over the next            paid out a flooding claim to a penthouse owner
                                                                                                                                                                                                                                                said they should be reimbursed because the


                                                                                                                                                                                 W
                                                                                                                                                                                                                                                damage was the result of negligence on the part
                                                                                                                                                                                       e’re hitting a time where it’s                           of the developer Joseph Cayre and his builder,
                                                                                                                                                                                       following the housing                                    Alcon. Several months later, a couple that spent
                                                                                                                                                                                                                                                $4 million for two units sued after they said
                                                                                                                                                                                 market boom … and when the                                     they encountered mold and flooding problems.
                                                                                                                                                                                 market was great, people were                                  And in December, the condo board (represented
                                                                                                                                                                                                                                                by Sladkus) brought a $10 million suit against
                                                                                                                                                                                 throwing up these buildings and                                Cayre and the CORE Group for alleged negli-
                                                                                                                                                                                 cutting corners.                                               gence and fraud.
                                                                                                                                                                                    — Steven SladkuS                                                Other lawsuits have caught the attention of
                                                                                                                                                                                                                                                the media. It was reported last year the condo
                                                                                                                                                                                                                                                board for the swanky Slate Condominiums
                                                                                                                                                                                 year or more.                                                  in Chelsea — where recorded sales averaged
                                                                                                                                                                                     “We’re hitting a time where it’s following the hous-       $1,310 psf, according to streeteasy.com — filed
                                                                                                                                                                                 ing market boom … and when the market was great,               suit against the sponsor for a host of alleged
                                                                                                                                                                                 people were throwing up these buildings and cutting            problems, including warped floors, leaks and
By Jason TurcoTTe                                        action came to fruition by “accident.” A fellow flight       what separates me from other agents is my ability to       corners,” Sladkus said.                                        improper fire-suppression measures.
   When other brokers run for the hills during tough     attendant he worked with said she needed help finding        take care of them, to help them,” Ogden said.                  Stuart Saft, an attorney with Dewey & LeBoeuf and              Frances Katzen, executive vice president at                 subcontractor teams were going to produce less than
times, Mark David & Company vice president David         an apartment. Knowing the modest salaries flight at-             Another ally has been social media. Ogden said         chairman for the Council of New York Cooperatives              Prudential Douglas Elliman, said she has heard stories          satisfactory work products,” LePatner said.
Ogden has the skills to survive the toughest of mar-     tendants earn, Ogden said, “I was very judgmental and        sites like Twitter and Facebook have played an             and Condominiums, said the jump in grievances is               about leaking hot tubs on penthouse floors that caused             As a result, quality and safety have been sacri-
kets.                                                    didn’t think she had the money. I told her I didn’t have     integral part in his transitions between residential and   nothing new. Officials have seen this following other          damage to floors below, flooring that buckles because           ficed in some instances, LePatner said. Will devel-
   Truly a “hybrid” agent, Ogden’s repertoire includes   anything in Queens.”                                         commercial — and back to residential. He said the          booms, including in 2002 and in the early ‘90s.                it wasn’t treated prior to installation and walls put up        opers take away some kind of message from this?
rentals, residential sales and commercial deals — in-       Ogden, who began his career handling rentals at           sites are a great way of alerting your contacts to the         “It occurs because there are never enough construc-        without insulation.                                             LePatner doubts so.
cluding multifamily and mixed-use sales.                 Mark David, had his eyes on building a broader re-           market and niche you’re most focused on. And work-         tion crews to do all of the work when the market really            “I think as people get less loans, maybe sponsors are          “They don’t learn from these mistakes,” he said.
   And with Ogden’s career background, juggling an       sume.                                                        ing within a small boutique firm that he says feels        heats up. At the same time of the limited construction         not as able to finish at the same pinnacle (of quality) as      “They just move from job to job. They are not ac-
eclectic mix of skills has proved second nature to the      “Believe it or not, I wasn’t interested in residential    like family, meant his transitions have been met with      crews, you also have with the contraction of the market        they like,” Katzen said.                                        countable. The developers are the ones who allowed
SoHo standout.                                           sales as much as I was interested in commercial sales,”      nothing but support.                                       a situation where the banks become more restrictive for            She said while individual owners and condo boards           inferior construction to occur.”
   Before hitting the real estate scene in 2003, when    Ogden said. “My passion was commercial.”                         “I’m starting to really embrace and enjoy residen-     advancing money, or construction loans run out,” he            may want to sue the sponsor, they also realize that a
                                                                                            So when the firm          tial. There are some amazing properties out here,”         said. “Developers find themselves in a position where          case can hurt a building’s reputation, negatively impact-

I  n 2009, I woke up. A lot of my friends in commercial                                  launched a commercial        Ogden said. “We have such a diverse market.”               they have to complete construction as quickly as pos-          ing sales. News of a rise in lawsuits throughout the
                                                                                         division a few years ago,        Building on the momentum of last June’s sales up-      sible.”                                                        industry also may give iffy buyers just
   were being downsized or leaving the business, but Ogden — who was ulti-                                            tick, Ogden is most active these days in SoHo and its          Indeed, New York City is coming off some construc-         another reason to stand on the side-
I had residential to fall back on and I was grateful for mately named a team lead-                                    surrounding neighborhoods. He pens a blog (ogden-          tion-heavy years. According to the city’s Department of        lines for now.
                                                                                         er at Mark David, training   groupny.blogspot.com) devoted to the dynamic area,         Housing Preservation and Development, 2007 marked                  “It affects consumer confi-
that.                                                                                    other agents — jumped on     which is also home to the Mark David office.               the third year in a row that permits were awarded for          dence ultimately,” Katzen said.
                                                                                         the opportunity. He sold         He believes market conditions have improved            more than 30,000 housing units of privately owned                  Construction attorney and
                                                                                         townhouses, multifamily      because brokers are no longer promising their clients      residential construction. Such an explosion in permit-         author Barry LePatner, who has
he joined Mark David, Ogden worked as a restaurant/      properties and mixed-use buildings.                          pie-in-the-sky prices and products are hitting the         ting had never before been achieved, according to the          long called out the industry on
nightclub waiter, a flight attendant and a professional     His commercial activity remained busy throughout          market at more realistic price points than they were       city.                                                          its shortcomings, said the jump
dancer.                                                  2008 until Lehman Brothers collapsed. That’s when            one year ago.                                                  Saft said the recent growth in allegations is “not         in such lawsuits is no surprise
   He partly took the flight attendant position because  clients, including a Spanish investor set to acquire two         Working with first-time buyers and some reloca-        tremendous,” but it will increase as the year goes on          because builders took on more
it was based in New York (and also because it afforded commercial properties, sat on the sidelines.                   tion clients, Ogden recently closed on a Ft. Greene        as there are still so many buildings that have yet to be       work than they could handle
him the opportunity to see the world). Ever since the       The Lehman collapse not only sent ripples through         sale and has just secured a number of new listings.        completed. Once condo boards are installed, it can take        prior to the downturn. Big-time
age of 12, the Chicago native knew he’d find his way     the real estate industry, but also had Ogden — who has       With buzz in the housing sector returning, he’s hope-      them some time to bring on their own engineers and             projects ended up being overseen
to the Big Apple.                                        closed more than $20 million worth of sales and 400          ful for a productive year ahead.                           architects to get a sense of what the issues are.              by C- and D-level construction
   “I always wanted to be in New York,” said Ogden,      rental transactions — re-thinking the market he would            “I’m optimistic that it should be a strong year —          Saft said oftentimes it is not the developer’s fault but   teams, he said.
who amusedly admits that watching Hollywood mov-         focus on.                                                    certainly not 2006 and 2005 levels, but hopefully we       that of the contractors or sub-contractors. Of course,             “There were many
ies based in New York spurred his fascination with          “In 2009, I woke up,” Ogden said. “A lot of my            can build on the momentum,” said Ogden, ranked             not all complaints are legitimate.                             instances where this
coming here. “I felt like Chicago was such a secondary friends in commercial were being downsized or leaving          as one of Mark David & Company’s top produc-                   “There’s no doubt that there are buyers who are            business knew that
city.”                                                   the business, but I had residential to fall back on and I    ers. “There are a lot of buyers still on the sidelines     trying to take advantage of the (current down market),”        there were going
   But one thing he did appreciate about Chicago was     was grateful for that.”                                      waiting for the bottom to fall. I still have a relation-   Saft said.                                                     to be large prob-
the city’s sleek, modern architecture — an element          Ogden — who closed his first sale at a co-op in           ship with them and I’m waiting for them to pull the            Since litigation can be costly and drag on for years,      lems arising out
he feels piqued his curiosity for real estate and urban  Murray Hill — is no stranger to tough markets. When          trigger.”                                                  Saft said condo boards or individual owners try to             of the fact that
markets. Relocating to New York, he was floored by       he started in 2003, sales were hard to come by and the           A self-professed “foodie” who spends his free          first work it out with the sponsor so that repairs can be      inexperienced
the fact agents here were actually tapped for the rental residential sector was just beginning to turnaround. But     time playing golf, traveling and volunteering with a       made. Failing that, the second step would be to go to          construction
market and could earn generous commissions for           he credits the skills learned in hospitality for helping     youth mentoring program, Ogden lives in the East           the state Attorney General’s office for mediation. The         teams with
apartment hunting. Ogden said his first rental trans-    him build a strong base of referral business. “I find        Village.                                                   agency oversees condo offering plans and may offer a           inexperienced        Lawyers Stuart Saft and Barry Le Patner.

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Brokers Weekly David Ogden

  • 1. Wednesday, February 17, 2010 BrokersWeekly THE R ESIDENTI AL MA R K ETPL ACE Vol. 2, No. 47 THIS WEEK Boom time’s New chapter Michele Kleier finds time to write a novel — and sell at the Stanhope. Page 2 Monster move dark cloud Rental Beast aims to take a bite out of NYC market. Page 4 The M&A man Rush to raise luxury condos leads to spike in lawsuits for shoddy work Hybrid broker David Ogden finds success as an all-rounder. ... Page 17 Page 7 Getting it right LOW BLOW Experts say w e’ve hit bottom — and we’re going to stay there. ... Page 6 Price, size and location all going for the new Graceland Court. Page 9 Putting dream Golfers tempted by chance to play free on Nicklaus course. Page 15 Absolutely Cleaning up fabulous Developer Gerard Longo Elizabeth Sahlam sells out the says life in swanky Pearline Lenox Hill Soap Factory. is perfect. Page 2 Page 8
  • 2. Brokers Weekly Wednesday, February 17, 2010 n 7 Brokers Weekly Wednesday, February 17, 2010 n 17 David Ogden, vice president, PROFILE Mark David & Company COVER STORY Boom time’s dark cloud Hybrid broker By John MaJeski solution. Home sweet … headache? It is unclear how busy the AG’s office has Attorneys and industry insiders say the number been handling shoddy construction matters as of of lawsuits alleging shoddy construction in luxury late. They did not return calls seeking comment. residential projects has spiralled, with complaints rang- Saft said the AG’s office gets involved, but thrives on ing from unfinished roofs, to water leaks, to failing to often does not have enough manpower. Another install proper insulation. issue is that many disagreements tend to focus As projects that began during the building boom on aesthetics and quality of work, and the spon- are completed and condo boards are taking over from sor is only required to provide what is in the the sponsor, some home buyers are finding that they offering plan and to adhere to local construction mergers and are unhappy customers. Steven Sladkus, a partner at codes and practices. the firm Wolf Haldenstein, said many boards are filing “It’s very hard for the AG to get involved in lawsuits now because they are approaching New York saying what something looks like,” Saft said. state law’s 3-year statute of limitations for negligence Blanca Lofts, a boutique project on the claims against sponsors and contractors. Upper East Side where streeteasy.com says a Although he couldn’t address specific lawsuits, penthouse is currently in contract for $5.375 aquisitions Sladkus said he is currently handling over a dozen mat- million, has had its share of allegations. They ters claiming design and construction problems and he started last year when an insurance firm that expects many more complaints to arise over the next paid out a flooding claim to a penthouse owner said they should be reimbursed because the W damage was the result of negligence on the part e’re hitting a time where it’s of the developer Joseph Cayre and his builder, following the housing Alcon. Several months later, a couple that spent $4 million for two units sued after they said market boom … and when the they encountered mold and flooding problems. market was great, people were And in December, the condo board (represented by Sladkus) brought a $10 million suit against throwing up these buildings and Cayre and the CORE Group for alleged negli- cutting corners. gence and fraud. — Steven SladkuS Other lawsuits have caught the attention of the media. It was reported last year the condo board for the swanky Slate Condominiums year or more. in Chelsea — where recorded sales averaged “We’re hitting a time where it’s following the hous- $1,310 psf, according to streeteasy.com — filed ing market boom … and when the market was great, suit against the sponsor for a host of alleged people were throwing up these buildings and cutting problems, including warped floors, leaks and By Jason TurcoTTe action came to fruition by “accident.” A fellow flight what separates me from other agents is my ability to corners,” Sladkus said. improper fire-suppression measures. When other brokers run for the hills during tough attendant he worked with said she needed help finding take care of them, to help them,” Ogden said. Stuart Saft, an attorney with Dewey & LeBoeuf and Frances Katzen, executive vice president at subcontractor teams were going to produce less than times, Mark David & Company vice president David an apartment. Knowing the modest salaries flight at- Another ally has been social media. Ogden said chairman for the Council of New York Cooperatives Prudential Douglas Elliman, said she has heard stories satisfactory work products,” LePatner said. Ogden has the skills to survive the toughest of mar- tendants earn, Ogden said, “I was very judgmental and sites like Twitter and Facebook have played an and Condominiums, said the jump in grievances is about leaking hot tubs on penthouse floors that caused As a result, quality and safety have been sacri- kets. didn’t think she had the money. I told her I didn’t have integral part in his transitions between residential and nothing new. Officials have seen this following other damage to floors below, flooring that buckles because ficed in some instances, LePatner said. Will devel- Truly a “hybrid” agent, Ogden’s repertoire includes anything in Queens.” commercial — and back to residential. He said the booms, including in 2002 and in the early ‘90s. it wasn’t treated prior to installation and walls put up opers take away some kind of message from this? rentals, residential sales and commercial deals — in- Ogden, who began his career handling rentals at sites are a great way of alerting your contacts to the “It occurs because there are never enough construc- without insulation. LePatner doubts so. cluding multifamily and mixed-use sales. Mark David, had his eyes on building a broader re- market and niche you’re most focused on. And work- tion crews to do all of the work when the market really “I think as people get less loans, maybe sponsors are “They don’t learn from these mistakes,” he said. And with Ogden’s career background, juggling an sume. ing within a small boutique firm that he says feels heats up. At the same time of the limited construction not as able to finish at the same pinnacle (of quality) as “They just move from job to job. They are not ac- eclectic mix of skills has proved second nature to the “Believe it or not, I wasn’t interested in residential like family, meant his transitions have been met with crews, you also have with the contraction of the market they like,” Katzen said. countable. The developers are the ones who allowed SoHo standout. sales as much as I was interested in commercial sales,” nothing but support. a situation where the banks become more restrictive for She said while individual owners and condo boards inferior construction to occur.” Before hitting the real estate scene in 2003, when Ogden said. “My passion was commercial.” “I’m starting to really embrace and enjoy residen- advancing money, or construction loans run out,” he may want to sue the sponsor, they also realize that a So when the firm tial. There are some amazing properties out here,” said. “Developers find themselves in a position where case can hurt a building’s reputation, negatively impact- I n 2009, I woke up. A lot of my friends in commercial launched a commercial Ogden said. “We have such a diverse market.” they have to complete construction as quickly as pos- ing sales. News of a rise in lawsuits throughout the division a few years ago, Building on the momentum of last June’s sales up- sible.” industry also may give iffy buyers just were being downsized or leaving the business, but Ogden — who was ulti- tick, Ogden is most active these days in SoHo and its Indeed, New York City is coming off some construc- another reason to stand on the side- I had residential to fall back on and I was grateful for mately named a team lead- surrounding neighborhoods. He pens a blog (ogden- tion-heavy years. According to the city’s Department of lines for now. er at Mark David, training groupny.blogspot.com) devoted to the dynamic area, Housing Preservation and Development, 2007 marked “It affects consumer confi- that. other agents — jumped on which is also home to the Mark David office. the third year in a row that permits were awarded for dence ultimately,” Katzen said. the opportunity. He sold He believes market conditions have improved more than 30,000 housing units of privately owned Construction attorney and townhouses, multifamily because brokers are no longer promising their clients residential construction. Such an explosion in permit- author Barry LePatner, who has he joined Mark David, Ogden worked as a restaurant/ properties and mixed-use buildings. pie-in-the-sky prices and products are hitting the ting had never before been achieved, according to the long called out the industry on nightclub waiter, a flight attendant and a professional His commercial activity remained busy throughout market at more realistic price points than they were city. its shortcomings, said the jump dancer. 2008 until Lehman Brothers collapsed. That’s when one year ago. Saft said the recent growth in allegations is “not in such lawsuits is no surprise He partly took the flight attendant position because clients, including a Spanish investor set to acquire two Working with first-time buyers and some reloca- tremendous,” but it will increase as the year goes on because builders took on more it was based in New York (and also because it afforded commercial properties, sat on the sidelines. tion clients, Ogden recently closed on a Ft. Greene as there are still so many buildings that have yet to be work than they could handle him the opportunity to see the world). Ever since the The Lehman collapse not only sent ripples through sale and has just secured a number of new listings. completed. Once condo boards are installed, it can take prior to the downturn. Big-time age of 12, the Chicago native knew he’d find his way the real estate industry, but also had Ogden — who has With buzz in the housing sector returning, he’s hope- them some time to bring on their own engineers and projects ended up being overseen to the Big Apple. closed more than $20 million worth of sales and 400 ful for a productive year ahead. architects to get a sense of what the issues are. by C- and D-level construction “I always wanted to be in New York,” said Ogden, rental transactions — re-thinking the market he would “I’m optimistic that it should be a strong year — Saft said oftentimes it is not the developer’s fault but teams, he said. who amusedly admits that watching Hollywood mov- focus on. certainly not 2006 and 2005 levels, but hopefully we that of the contractors or sub-contractors. Of course, “There were many ies based in New York spurred his fascination with “In 2009, I woke up,” Ogden said. “A lot of my can build on the momentum,” said Ogden, ranked not all complaints are legitimate. instances where this coming here. “I felt like Chicago was such a secondary friends in commercial were being downsized or leaving as one of Mark David & Company’s top produc- “There’s no doubt that there are buyers who are business knew that city.” the business, but I had residential to fall back on and I ers. “There are a lot of buyers still on the sidelines trying to take advantage of the (current down market),” there were going But one thing he did appreciate about Chicago was was grateful for that.” waiting for the bottom to fall. I still have a relation- Saft said. to be large prob- the city’s sleek, modern architecture — an element Ogden — who closed his first sale at a co-op in ship with them and I’m waiting for them to pull the Since litigation can be costly and drag on for years, lems arising out he feels piqued his curiosity for real estate and urban Murray Hill — is no stranger to tough markets. When trigger.” Saft said condo boards or individual owners try to of the fact that markets. Relocating to New York, he was floored by he started in 2003, sales were hard to come by and the A self-professed “foodie” who spends his free first work it out with the sponsor so that repairs can be inexperienced the fact agents here were actually tapped for the rental residential sector was just beginning to turnaround. But time playing golf, traveling and volunteering with a made. Failing that, the second step would be to go to construction market and could earn generous commissions for he credits the skills learned in hospitality for helping youth mentoring program, Ogden lives in the East the state Attorney General’s office for mediation. The teams with apartment hunting. Ogden said his first rental trans- him build a strong base of referral business. “I find Village. agency oversees condo offering plans and may offer a inexperienced Lawyers Stuart Saft and Barry Le Patner.