The document discusses ways to broaden the use of ontologies and semantic technologies. Some of the key points discussed include: 1. The need for robust and applicable methods from domain experts to help with tasks like ontology acquisition and development to avoid common mistakes. 2. The importance of identifying and documenting best practices and tools available for different phases of ontology engineering. 3. The potential benefit of developing a front-end visualization application for ontology and RDF data to help lower barriers and improve understanding. 4. Addressing issues like unclear semantics around rdfs:domain and rdfs:range that can hinder understanding and lead to over-constraining ontologies.