broadcaster pitch new model new v.8.1
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This document summarizes a company's revolutionary monetization platform that allows content providers to live stream television globally across devices, insert targeted ads seamlessly into live streams, and earn 4-8 times more revenue than other platforms despite ad blockers, all with no setup fees or additional charges beyond CDN billing and support.
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- 1. Connect to global netizens Tap into massive returns
- 2. We livestream television content - across the globe, on all devices
- 4. Online Media > TV 54% 22% Media Shifts
- 5. 1. Must Live Stream 2. Can be expensive 3. Monetization Challenges
- 7. Targeted in-stream ads seamlessly stitched into live stream Get equipped Detect & Replace ads Targeted advertising Pre / mid / post rolls Transparent Seamless Insertion Campaign Mgmt
- 8. #ofAdImpressions 0 10 20 30 40 1 5 10 20 30 40 50 60 Viewing Time in Mins Pre - Roll In-Stream Monetize More Monetize on view time & not on ‘plays’
- 9. 360° OTT Monetization with one feed Earn 4x - 8x more Ads despite Ad Blockers Great UX $ Benefits
- 10. Setup Fee CDN Billing Support Fee Platform Fee Charges A big zero
- 11. Lets Partner You: Content + Traffic Us: Stream + Monetize We: Rev share
- 12. Thank You
Editor's Notes
- Cloud based video streaming solution buffer free streaming with SSMD @ work and dynamic switching click and play - browser based solution
- Computing devices used for video far outnumber actual televisions
- Ever increasing time spent online than on traditional media
- Must Live Stream to stay relevant Live Streaming can be expensive - unknown CDN bills Pre-rolls provide low revenues
- Detect & Replace In-stream ads in real time - No cue tones required Seamless ad insertion - on server side: so no buffering or blank screen between the live stream and the ad Powerful ad serving platform with targeted advertising: based on location, time, devise, OS and user Ability to play pre / mid / post rolls and ad overlays Campaign Management - manage multiple campaigns and maximize yield Transparent: a common platform viewable to key stakeholders to view monetization reports
- Gives the ability to monetize more - proportionate to the viewership time As against a pre-roll which plays gives only the opportunity to place one impression - irrespective of the viewing time of the user
- 360 deg OTT Monetization: monetize across geographies, platforms, devices with one feed Great UX: No change in user experience as ads are seamlessly inserted Earn 4x-8x: as compared to pre - rolls, as demonstrated in the chart in the preceding slide Ads served despite ad blockers: There is a growth in the number of ad blockers that block ad calls from the client. Since ours is a server side integration, the ads served cannot be blocked by an ad blocker
- Broadcaster provides rights to Stream Content and also promotes the live stream and drives traffic to the site PurpleStream will ensure boundary less broadcast of their content and work with global network of advertersiers to monetize their content In result we will do a revenue share