Social media can add to broadcast campaigns by driving traffic and engagement. It allows sharing of content and experiences to build excitement around events. Brands can leverage existing social media properties to reach audiences in an authentic voice through strategies like running competitions and sharing user-generated content. When done responsibly and in compliance with regulations, social media is a powerful tool for complementing traditional advertising and building connections with customers.

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9. What Social Media Adds to Your Broadcast Campaign
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10. (1) Comscore July 2009; (2) RAJAR July 2009

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21. http://carlaunch.mclaren.com/

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36. National Grid Student Union
Traffic Drivers
Events

37. National Grid Student Union

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40. Sound Social Media: Vodafone Roaming Reporter
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42. Leveraging existing social media properties

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(1) For more info see IAB - http://www.iabuk.net/en/1/consumerprotection030608.mxs

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