This document is a research report on a comparative analysis of McDonald's and Dominos with respect to customer preference in Ahmedabad, India. It includes an executive summary, introduction, literature review, research methodology, data analysis, findings, and conclusion. The research was conducted from September to November 2012 with a sample of 100 customers surveyed using a questionnaire. The key objectives were to understand customer perceptions of taste, service, and ambience at McDonald's and Dominos. Hypotheses were formed to determine if customer preference differs between the two fast food chains.
This document summarizes a research study on the promotional practices of leading fast-food chains in Nueva Ecija, Philippines. The study aimed to identify the promotional mix and industry practices of 6 fast-food chains in NE Pacific Mall. Descriptive research methods were used, including questionnaires distributed to 100 customers and 6 managers. Key findings included that the fast-food chains primarily used television advertising and employed similar promotional strategies. Customer profiles showed the majority were female, single, and college-educated. The study provided recommendations to address promotional problems faced by fast-food managers.
This document summarizes a book review of "Food and Beverage Management" by Bernard D., Andrew L., Peter A. Ioannis S. In 3 sentences:
The book provides comprehensive coverage of managing food and beverage operations across different sectors. It discusses topics such as operations management, marketing, control systems, staffing, and trends in the industry. The reviewer finds the book to be a valuable resource for professionals, academics and students due to its clear presentation of concepts and inclusion of tools to apply knowledge.
This document summarizes a research study that examined how limited edition products, consumer culture, and perceived product value influence purchase intention of Magnum Filter's limited edition cigarettes in Indonesia. The study involved a survey of 100 cigarette consumers in Bandung, Indonesia. The results of the study found:
1) Limited edition product packaging and consumer culture significantly influence perceived product value.
2) Limited edition product packaging and perceived product value significantly influence purchase intention, but consumer culture does not significantly influence purchase intention.
3) Perceived product value significantly influences purchase intention.
The study provides insights into factors that drive the success of limited edition products in the tobacco industry in Indonesia.
This document summarizes a study on the consumer buying behavior of online shoppers in the Philippines. It found that the majority of online shoppers are female, between 21-30 years old, and students. Clothing and apparel were the most regularly purchased items. Most respondents spent less than 1,000 PHP and used cash on delivery. Convenience was the main motivating factor for online shopping. Misleading product information was the most common problem encountered. The researchers suggest carefully reviewing product details and customer reviews before purchasing.
7. hapzi ali, et al., 2016, mercu buana univversity,ijer scopusHapzi Ali
Prof. Dr. Hapzi Ali, CMA
Universitas Mercu Buana (Mercu Buana University), Jakarta Indonesia
Bidang Ilmu: Marketing & Business Management, Research Method, MIS, Good Corporate Governance
www.mercubuana.ac.id.
email: hapzi.ali@gmail.com, hapzi.ali@mercubuana.ac.id
This document outlines the structure and contents of a dissertation on customer satisfaction at McDonald's and Burger King in the UK. The dissertation will include 7 chapters: an introduction providing background on customer satisfaction in the fast food industry and the organizations; a literature review on key aspects of customer satisfaction; a description of the research methodology; a presentation of primary and secondary research findings; a discussion comparing research findings to literature; conclusions and recommendations; and a self-reflection. The primary research aims to compare customer satisfaction levels at the two fast food chains through interviews and surveys.
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
1) The document examines how cultural factors like individualism-collectivism and power distance influence adolescents' role in family purchase decisions of computers in Portugal.
2) It analyzes data from surveys of 726 mothers and 726 adolescents about the adolescent's influence on buying a family computer.
3) Results found socio-oriented communication, television influence, and family income predict computer purchases, and perceptions between mothers and adolescents were generally similar, though some differences also emerged.
This document summarizes a research study on the promotional practices of leading fast-food chains in Nueva Ecija, Philippines. The study aimed to identify the promotional mix and industry practices of 6 fast-food chains in NE Pacific Mall. Descriptive research methods were used, including questionnaires distributed to 100 customers and 6 managers. Key findings included that the fast-food chains primarily used television advertising and employed similar promotional strategies. Customer profiles showed the majority were female, single, and college-educated. The study provided recommendations to address promotional problems faced by fast-food managers.
This document summarizes a book review of "Food and Beverage Management" by Bernard D., Andrew L., Peter A. Ioannis S. In 3 sentences:
The book provides comprehensive coverage of managing food and beverage operations across different sectors. It discusses topics such as operations management, marketing, control systems, staffing, and trends in the industry. The reviewer finds the book to be a valuable resource for professionals, academics and students due to its clear presentation of concepts and inclusion of tools to apply knowledge.
This document summarizes a research study that examined how limited edition products, consumer culture, and perceived product value influence purchase intention of Magnum Filter's limited edition cigarettes in Indonesia. The study involved a survey of 100 cigarette consumers in Bandung, Indonesia. The results of the study found:
1) Limited edition product packaging and consumer culture significantly influence perceived product value.
2) Limited edition product packaging and perceived product value significantly influence purchase intention, but consumer culture does not significantly influence purchase intention.
3) Perceived product value significantly influences purchase intention.
The study provides insights into factors that drive the success of limited edition products in the tobacco industry in Indonesia.
This document summarizes a study on the consumer buying behavior of online shoppers in the Philippines. It found that the majority of online shoppers are female, between 21-30 years old, and students. Clothing and apparel were the most regularly purchased items. Most respondents spent less than 1,000 PHP and used cash on delivery. Convenience was the main motivating factor for online shopping. Misleading product information was the most common problem encountered. The researchers suggest carefully reviewing product details and customer reviews before purchasing.
7. hapzi ali, et al., 2016, mercu buana univversity,ijer scopusHapzi Ali
Prof. Dr. Hapzi Ali, CMA
Universitas Mercu Buana (Mercu Buana University), Jakarta Indonesia
Bidang Ilmu: Marketing & Business Management, Research Method, MIS, Good Corporate Governance
www.mercubuana.ac.id.
email: hapzi.ali@gmail.com, hapzi.ali@mercubuana.ac.id
This document outlines the structure and contents of a dissertation on customer satisfaction at McDonald's and Burger King in the UK. The dissertation will include 7 chapters: an introduction providing background on customer satisfaction in the fast food industry and the organizations; a literature review on key aspects of customer satisfaction; a description of the research methodology; a presentation of primary and secondary research findings; a discussion comparing research findings to literature; conclusions and recommendations; and a self-reflection. The primary research aims to compare customer satisfaction levels at the two fast food chains through interviews and surveys.
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
1) The document examines how cultural factors like individualism-collectivism and power distance influence adolescents' role in family purchase decisions of computers in Portugal.
2) It analyzes data from surveys of 726 mothers and 726 adolescents about the adolescent's influence on buying a family computer.
3) Results found socio-oriented communication, television influence, and family income predict computer purchases, and perceptions between mothers and adolescents were generally similar, though some differences also emerged.
The document discusses a study on consumers' perceived value and buying behavior of store brands. It aims to provide an understanding of how consumers in Indonesia perceive store brand values and how this influences their buying behavior. The study uses various data analysis methods, including factor analysis and multiple linear regression, to analyze survey responses from 300 grocery shoppers in Jakarta. The findings show that consumers' perceived value contributes positively to their perceptions of store brands. Those with more knowledge and experience purchasing store brands have more positive perceptions, increasing the likelihood they will repurchase store brand products in the future. Demographic factors like income are also found to influence consumers' willingness to buy store brands over national brands.
This document reports on a study that examined the role of brand image in mediating the effect of product quality on repurchase intention for customers of UmahLokal coffee shop. The study found that: (1) product quality has a positive and significant impact on brand image; (2) product quality has a positive effect on repurchase intention; (3) brand image has a positive effect on repurchase intention; and (4) brand image significantly mediates the relationship between product quality and repurchase intention. The study concluded that brand image plays an important mediating role in the effect of product quality on consumers' repurchase intentions.
Customer satisfaction of super stores in bangladesh an explorative studyAlexander Decker
This document summarizes a study on identifying factors that influence customer satisfaction at super stores in Bangladesh. The study used a survey of 50 customers at 5 super stores in Chittagong, Bangladesh. Factor analysis was used to analyze the data and identify three key factors:
1. Products Factor - Related to quality, price, and variety of products.
2. Store Service Factor - Related to quality of store service and choice when shopping.
3. Customer Facilities Factor - Related to brand mix, credit card facilities, and store location.
The study found that products were the most important factor for customer satisfaction, followed by store service and then customer facilities. The results can help super store owners and managers
This document summarizes a research study that examined the influence of customer relationship management (CRM) on product quality, competitive advantage, and marketing performance of small food businesses in East Java, Indonesia. The study found that CRM positively influences product quality, competitive advantage, and marketing performance. Product quality and competitive advantage also positively influence marketing performance. However, product quality was not found to influence competitive advantage. The study concluded that small food businesses should focus on product quality that meets customer tastes in order to improve their competitive advantage and marketing performance.
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
4. hapzi ali, et al., 2016, customer satisfaction, ijbcnet, mercu buana univv...Hapzi Ali
This document summarizes a research study on factors influencing customer satisfaction at fast food restaurants in Bandung, Indonesia. The study examined the impact of pricing (X1) and service quality (X2) on customer satisfaction (Y). A survey was conducted measuring these variables, and multiple linear regression analysis was used. The results showed that pricing and service quality both had a positive impact on customer satisfaction. Pricing and service quality together also had a significant impact on customer satisfaction. The study provides insight into how fast food restaurants can improve customer satisfaction through pricing strategies and service quality.
This document appears to be a student's final project report comparing the brand loyalty and customer satisfaction of MilkPak and Olper's milk brands in Pakistan. The report includes an introduction outlining the objectives and significance of the study. It also includes sections on the conceptual framework, competitor analysis, research methodology used, data analysis and findings, and conclusions and recommendations. The study aims to assess and compare the levels of brand loyalty and customer satisfaction among customers of the two leading milk brands in Pakistan.
Comparing different dimensions of service quality in hyper stores and super s...deshwal852
Organized retail is a new phenomenon in India and despite the slumps, the market is growing exponentially, as economic growth brings more of India’s people into the consuming classes and organized retail lures more and more existing shoppers into its open doors. By 2030, it is estimated that
91 million households will be ‘middle class’, up from 21 million today. Also by 2030, 570 million people are expected to live in cities, nearly twice the population of the United States today. This study is an attempt to compare the satisfaction level of customers in organized retail grocery stores. All the relevant data has been collected through a sample survey of 480 customers buying grocery products at hyper stores and superstores in South and Central Delhi. A survey was conducted to verify the hypotheses and research framework. The data was interpreted with the help of Chi Square Test.
Here are the distances between the following toothpaste brands based on your perception:
Colgate - Close Up: 3
Colgate - Pepsodent: 2
Colgate - Meswak: 4
Colgate - Babool: 5
Colgate - Dabur Red: 4
Close Up - Pepsodent: 2
Close Up - Meswak: 3
Close Up - Babool: 4
Close Up - Dabur Red: 3
Pepsodent - Meswak: 3
Pepsodent - Babool: 4
Pepsodent - Dabur Red: 2
Meswak - Babool: 2
Meswak - Dabur
My project title is -- ANALYTICAL STUDY ON CREAM BELL ICE CREAM COMPANY MARKET SHARES, PRODUCTS & SERVICES & CONSUMER PERCEPTION , BEHAVIOR & SATISFACTION ABOUT CREAM BELL ICE CREAM – in LUCKNOW MARKET.
Also to find retail network size of CREAM BELL ICE CREAM in LUCKNOW and to go through the retail network to know retailers view about supply chain of CREAM BELL ICE CREAM, to know the complaints of CREAM BELL ICE CREAM and to find suggestions from retailers for more penetration of CREAM BELL ICE CREAM in LUCKNOW region.
“ The study of customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation.”
This helps to know customer satisfaction with a service by using the gap between the customer’s expectations of performance. This provides the measurer with a satisfaction “GAP” which is objective and quantitative in nature. “Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty.” Customer Satisfaction data are among the most frequently collected indicators of market perceptions.
It is seen as a key performance indicator within business and is a part of the four perspectives of Balanced Scorecard.
Regards
RAHUL SINGH
IMPACT OF TRADE MARKETING ACTIVITIES AND SALESMEN BEHAVIOR ON CUSTOMER SATISF...shahram gilaninia
This document summarizes a research paper that examines the impact of trade marketing activities and salesperson behavior on customer satisfaction in the packed milk industry of Pakistan, with a focus on the mediating roles of supply uncertainty and product contamination. The paper provides background on the importance of customer satisfaction and outlines a theoretical framework based on market orientation theory. It presents hypotheses about the relationships between trade marketing activities, salesperson behavior, supply uncertainty, product contamination, and customer satisfaction. The document reviews relevant literature and concludes by outlining the research aims, objectives, and questions to guide the study.
Discovering service quality in retail grocery stores: A case study of Delhideshwal852
Purpose of the research: With the given backdrop it was decided to inquire about the service quality offered in organized retail grocery stores. The customers who visit the grocery stores with so much expectation; are they really satisfied with the service quality delivered tothem. This paper is an attempt to compare the service quality offered in different organized retail grocery stores. Research Methodology: Primary data has been collected by a sample survey of customers shopping at various grocery stores located at Delhi using convenient sampling technique. A sample of 300
respondents was approached. These respondents are from different categories of organized retail stores as Hypermarket, Supermarket and Convenience Stores. For the purpose of collecting the required data, the questionnaire method was used. A standardized questionnaire was used to solicit information on customers. To collect the primary data Retail Service Quality Scale (RSQS) developed by Dabohlkeret.
al. (1996) was used. The Retail Service Quality Scale have “Physical Aspects”, “Reliability”, “Personal Interaction”, “Problem-Solving” and “Policy Making” as five different dimensions to measure service
quality offered by retail stores. Data was interpreted by applying two ways ANOVA. Implications: The research will be helpful to gain an understanding of the whole scenario of service quality offered. It will also provide an insight to find the gap between the satisfaction levels of the customers with respect to different types of stores due to service quality.
The document is a project report submitted by Akhil Gupta to Savitribai Phule Pune University in partial fulfillment of a two-year full time MBA program. The report is on customer satisfaction and promotional activities for driving more customers to Reliance Trends. It examines customer satisfaction levels and ways for Reliance Trends to better meet customer expectations. Akhil Gupta conducted the study over three months as an intern at Reliance Trends in Bangalore under the guidance of his director Dr. Nilesh Bhutada.
A causal study on the antecedents of retail shoppers’Alexander Decker
This document summarizes a study that investigated the impact of several factors (perceived service quality, perceived product quality, store assortment, price perception, trust, and commitment) on shoppers' satisfaction and repatronage intention at retail stores in Bangladesh. A survey was administered to 210 shoppers. The results of the structural equation modeling found that perceived product quality, price perception, perceived service quality, and product assortment significantly impacted shoppers' satisfaction. Shoppers' satisfaction was also found to have the strongest impact on their repatronage intention. The study suggests these factors are important for retailers to focus on to encourage repeat patronage.
A study of customer satisfaction at navaratna hypermarket, chalakudyakhilplakkal
The document discusses customer satisfaction and its importance for businesses. It defines customer satisfaction as a measure of how well a company meets or exceeds customer expectations. High customer satisfaction is important for customer retention and positive word-of-mouth. The document also discusses factors that influence customer satisfaction, such as product quality, customer service, and complaint resolution. It provides definitions of customer satisfaction from various authors and explains why measuring customer satisfaction is important for business success.
Report On “Customers’ Perception towards Imported Cosmetics & Preference towa...Md. Abdur Rakib
Report on “Customers’ Perception towards Imported Cosmetics & Preference towards Different Brands of Shampoo”. It is based on the Study of Advanced Marketing Research course study.
The report is prepared by Elegant (VI) group.
This document outlines a summer internship project on brand preference for packed milk among urban consumers. It discusses the dairy industry globally and in India/Gujarat. It presents a conceptual framework for brand preference and strategies to increase it. A case study is described on Maahi Milk Producers Company Limited, including its offerings, SWOT analysis, and background. The problem statement focuses on understanding factors affecting consumers' brand preference for Maahi versus competitors. The objectives are to study factors influencing preference for packed milk and analyze brand preference among urban consumers.
This document provides an introduction to a study on consumer attitudes towards the textiles industry in India, specifically the Black Bird textiles company. It discusses the general introduction to textiles and marketing. It then describes the specific introduction of Black Bird textiles, including its origins, expansion, and the need to explore new market segments. The objectives of the study are to understand consumer preferences, awareness, purchase decisions, competition and effective marketing measures for Black Bird. The methodology includes a survey of 50 consumers in Davangere city using questionnaires. Limitations include time constraints and respondent bias.
The study was been conceptualized to study the effect of retail service quality on the consumer decision making process for a brand selection. Therefore, to create a distinct position in the marketplace, retailers are focusing on retail service quality that gives a competitive advantage to the company. Exploratory factor analysis was run to understand the retail service quality factors in fashion retail market with relevance to the brand, Moustache. Six components were extracted through Varimax method and rotated component matrix, namely store presentation/display, convenient facilities, problem solving, temperature, store layout and personal interaction. For regression analysis, the hypothesis developed for the research were perceptual service quality of the fashion retail store influences the perceptual quality of the brand and different dimensions of retail service quality influences significantly the perceptual quality of the brand. Significant relationship between perceptual quality of the retail store and perceptual quality of the brand has been established. Cluster analysis was done first by hierarchical method to deduce number of clusters which can be formed, and then the data was further processed through Ward Method in K-Means Cluster Method. Four differentiating segments were concluded with discrete characteristics. The study also attempted to understand the influence of three factors, store outlet/format, assistance and exclusive range, on customer preference. Utility of all the eight options was calculated through conjoint analysis according to the preferences of the customers.
Competitive business environment, it is no longer sufficient to merely satisfy customers. To remain or become quality leaders, consumer foodservice companies have to implement advanced models of service leadership and management of a service to get and retain customers.
Mc Donald's International Strategy studyRajat_upmanyu
In this paper I examine the context for the internationalization of firm MC Donald’s in the
Fast food industry. I firstly gave the introduction to the Mc Donald’s and then examine the
degree of globalization of the fast food industry. After that I studied that how the global
scope for the fast food a changed over a period of time with the help of the cage framework.
Then I discussed about the competitive advantage that Mc Donald’s receives from its
operations all over the world by the use of different framework and analysis. Lastly I
included the AAA Framework measures taken by Mc Donald’s to sustain in this competitive
market.
The document discusses a study on consumers' perceived value and buying behavior of store brands. It aims to provide an understanding of how consumers in Indonesia perceive store brand values and how this influences their buying behavior. The study uses various data analysis methods, including factor analysis and multiple linear regression, to analyze survey responses from 300 grocery shoppers in Jakarta. The findings show that consumers' perceived value contributes positively to their perceptions of store brands. Those with more knowledge and experience purchasing store brands have more positive perceptions, increasing the likelihood they will repurchase store brand products in the future. Demographic factors like income are also found to influence consumers' willingness to buy store brands over national brands.
This document reports on a study that examined the role of brand image in mediating the effect of product quality on repurchase intention for customers of UmahLokal coffee shop. The study found that: (1) product quality has a positive and significant impact on brand image; (2) product quality has a positive effect on repurchase intention; (3) brand image has a positive effect on repurchase intention; and (4) brand image significantly mediates the relationship between product quality and repurchase intention. The study concluded that brand image plays an important mediating role in the effect of product quality on consumers' repurchase intentions.
Customer satisfaction of super stores in bangladesh an explorative studyAlexander Decker
This document summarizes a study on identifying factors that influence customer satisfaction at super stores in Bangladesh. The study used a survey of 50 customers at 5 super stores in Chittagong, Bangladesh. Factor analysis was used to analyze the data and identify three key factors:
1. Products Factor - Related to quality, price, and variety of products.
2. Store Service Factor - Related to quality of store service and choice when shopping.
3. Customer Facilities Factor - Related to brand mix, credit card facilities, and store location.
The study found that products were the most important factor for customer satisfaction, followed by store service and then customer facilities. The results can help super store owners and managers
This document summarizes a research study that examined the influence of customer relationship management (CRM) on product quality, competitive advantage, and marketing performance of small food businesses in East Java, Indonesia. The study found that CRM positively influences product quality, competitive advantage, and marketing performance. Product quality and competitive advantage also positively influence marketing performance. However, product quality was not found to influence competitive advantage. The study concluded that small food businesses should focus on product quality that meets customer tastes in order to improve their competitive advantage and marketing performance.
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
4. hapzi ali, et al., 2016, customer satisfaction, ijbcnet, mercu buana univv...Hapzi Ali
This document summarizes a research study on factors influencing customer satisfaction at fast food restaurants in Bandung, Indonesia. The study examined the impact of pricing (X1) and service quality (X2) on customer satisfaction (Y). A survey was conducted measuring these variables, and multiple linear regression analysis was used. The results showed that pricing and service quality both had a positive impact on customer satisfaction. Pricing and service quality together also had a significant impact on customer satisfaction. The study provides insight into how fast food restaurants can improve customer satisfaction through pricing strategies and service quality.
This document appears to be a student's final project report comparing the brand loyalty and customer satisfaction of MilkPak and Olper's milk brands in Pakistan. The report includes an introduction outlining the objectives and significance of the study. It also includes sections on the conceptual framework, competitor analysis, research methodology used, data analysis and findings, and conclusions and recommendations. The study aims to assess and compare the levels of brand loyalty and customer satisfaction among customers of the two leading milk brands in Pakistan.
Comparing different dimensions of service quality in hyper stores and super s...deshwal852
Organized retail is a new phenomenon in India and despite the slumps, the market is growing exponentially, as economic growth brings more of India’s people into the consuming classes and organized retail lures more and more existing shoppers into its open doors. By 2030, it is estimated that
91 million households will be ‘middle class’, up from 21 million today. Also by 2030, 570 million people are expected to live in cities, nearly twice the population of the United States today. This study is an attempt to compare the satisfaction level of customers in organized retail grocery stores. All the relevant data has been collected through a sample survey of 480 customers buying grocery products at hyper stores and superstores in South and Central Delhi. A survey was conducted to verify the hypotheses and research framework. The data was interpreted with the help of Chi Square Test.
Here are the distances between the following toothpaste brands based on your perception:
Colgate - Close Up: 3
Colgate - Pepsodent: 2
Colgate - Meswak: 4
Colgate - Babool: 5
Colgate - Dabur Red: 4
Close Up - Pepsodent: 2
Close Up - Meswak: 3
Close Up - Babool: 4
Close Up - Dabur Red: 3
Pepsodent - Meswak: 3
Pepsodent - Babool: 4
Pepsodent - Dabur Red: 2
Meswak - Babool: 2
Meswak - Dabur
My project title is -- ANALYTICAL STUDY ON CREAM BELL ICE CREAM COMPANY MARKET SHARES, PRODUCTS & SERVICES & CONSUMER PERCEPTION , BEHAVIOR & SATISFACTION ABOUT CREAM BELL ICE CREAM – in LUCKNOW MARKET.
Also to find retail network size of CREAM BELL ICE CREAM in LUCKNOW and to go through the retail network to know retailers view about supply chain of CREAM BELL ICE CREAM, to know the complaints of CREAM BELL ICE CREAM and to find suggestions from retailers for more penetration of CREAM BELL ICE CREAM in LUCKNOW region.
“ The study of customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation.”
This helps to know customer satisfaction with a service by using the gap between the customer’s expectations of performance. This provides the measurer with a satisfaction “GAP” which is objective and quantitative in nature. “Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty.” Customer Satisfaction data are among the most frequently collected indicators of market perceptions.
It is seen as a key performance indicator within business and is a part of the four perspectives of Balanced Scorecard.
Regards
RAHUL SINGH
IMPACT OF TRADE MARKETING ACTIVITIES AND SALESMEN BEHAVIOR ON CUSTOMER SATISF...shahram gilaninia
This document summarizes a research paper that examines the impact of trade marketing activities and salesperson behavior on customer satisfaction in the packed milk industry of Pakistan, with a focus on the mediating roles of supply uncertainty and product contamination. The paper provides background on the importance of customer satisfaction and outlines a theoretical framework based on market orientation theory. It presents hypotheses about the relationships between trade marketing activities, salesperson behavior, supply uncertainty, product contamination, and customer satisfaction. The document reviews relevant literature and concludes by outlining the research aims, objectives, and questions to guide the study.
Discovering service quality in retail grocery stores: A case study of Delhideshwal852
Purpose of the research: With the given backdrop it was decided to inquire about the service quality offered in organized retail grocery stores. The customers who visit the grocery stores with so much expectation; are they really satisfied with the service quality delivered tothem. This paper is an attempt to compare the service quality offered in different organized retail grocery stores. Research Methodology: Primary data has been collected by a sample survey of customers shopping at various grocery stores located at Delhi using convenient sampling technique. A sample of 300
respondents was approached. These respondents are from different categories of organized retail stores as Hypermarket, Supermarket and Convenience Stores. For the purpose of collecting the required data, the questionnaire method was used. A standardized questionnaire was used to solicit information on customers. To collect the primary data Retail Service Quality Scale (RSQS) developed by Dabohlkeret.
al. (1996) was used. The Retail Service Quality Scale have “Physical Aspects”, “Reliability”, “Personal Interaction”, “Problem-Solving” and “Policy Making” as five different dimensions to measure service
quality offered by retail stores. Data was interpreted by applying two ways ANOVA. Implications: The research will be helpful to gain an understanding of the whole scenario of service quality offered. It will also provide an insight to find the gap between the satisfaction levels of the customers with respect to different types of stores due to service quality.
The document is a project report submitted by Akhil Gupta to Savitribai Phule Pune University in partial fulfillment of a two-year full time MBA program. The report is on customer satisfaction and promotional activities for driving more customers to Reliance Trends. It examines customer satisfaction levels and ways for Reliance Trends to better meet customer expectations. Akhil Gupta conducted the study over three months as an intern at Reliance Trends in Bangalore under the guidance of his director Dr. Nilesh Bhutada.
A causal study on the antecedents of retail shoppers’Alexander Decker
This document summarizes a study that investigated the impact of several factors (perceived service quality, perceived product quality, store assortment, price perception, trust, and commitment) on shoppers' satisfaction and repatronage intention at retail stores in Bangladesh. A survey was administered to 210 shoppers. The results of the structural equation modeling found that perceived product quality, price perception, perceived service quality, and product assortment significantly impacted shoppers' satisfaction. Shoppers' satisfaction was also found to have the strongest impact on their repatronage intention. The study suggests these factors are important for retailers to focus on to encourage repeat patronage.
A study of customer satisfaction at navaratna hypermarket, chalakudyakhilplakkal
The document discusses customer satisfaction and its importance for businesses. It defines customer satisfaction as a measure of how well a company meets or exceeds customer expectations. High customer satisfaction is important for customer retention and positive word-of-mouth. The document also discusses factors that influence customer satisfaction, such as product quality, customer service, and complaint resolution. It provides definitions of customer satisfaction from various authors and explains why measuring customer satisfaction is important for business success.
Report On “Customers’ Perception towards Imported Cosmetics & Preference towa...Md. Abdur Rakib
Report on “Customers’ Perception towards Imported Cosmetics & Preference towards Different Brands of Shampoo”. It is based on the Study of Advanced Marketing Research course study.
The report is prepared by Elegant (VI) group.
This document outlines a summer internship project on brand preference for packed milk among urban consumers. It discusses the dairy industry globally and in India/Gujarat. It presents a conceptual framework for brand preference and strategies to increase it. A case study is described on Maahi Milk Producers Company Limited, including its offerings, SWOT analysis, and background. The problem statement focuses on understanding factors affecting consumers' brand preference for Maahi versus competitors. The objectives are to study factors influencing preference for packed milk and analyze brand preference among urban consumers.
This document provides an introduction to a study on consumer attitudes towards the textiles industry in India, specifically the Black Bird textiles company. It discusses the general introduction to textiles and marketing. It then describes the specific introduction of Black Bird textiles, including its origins, expansion, and the need to explore new market segments. The objectives of the study are to understand consumer preferences, awareness, purchase decisions, competition and effective marketing measures for Black Bird. The methodology includes a survey of 50 consumers in Davangere city using questionnaires. Limitations include time constraints and respondent bias.
The study was been conceptualized to study the effect of retail service quality on the consumer decision making process for a brand selection. Therefore, to create a distinct position in the marketplace, retailers are focusing on retail service quality that gives a competitive advantage to the company. Exploratory factor analysis was run to understand the retail service quality factors in fashion retail market with relevance to the brand, Moustache. Six components were extracted through Varimax method and rotated component matrix, namely store presentation/display, convenient facilities, problem solving, temperature, store layout and personal interaction. For regression analysis, the hypothesis developed for the research were perceptual service quality of the fashion retail store influences the perceptual quality of the brand and different dimensions of retail service quality influences significantly the perceptual quality of the brand. Significant relationship between perceptual quality of the retail store and perceptual quality of the brand has been established. Cluster analysis was done first by hierarchical method to deduce number of clusters which can be formed, and then the data was further processed through Ward Method in K-Means Cluster Method. Four differentiating segments were concluded with discrete characteristics. The study also attempted to understand the influence of three factors, store outlet/format, assistance and exclusive range, on customer preference. Utility of all the eight options was calculated through conjoint analysis according to the preferences of the customers.
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included the AAA Framework measures taken by Mc Donald’s to sustain in this competitive
market.
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Running Head INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS1INTE.docxcowinhelen
Running Head: INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS 1
INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS 2
Internal and External Environmental Analysis
Samaly Rodriguez
BUS/475
June 10, 2016
Tosh Stuart
Introduction
McDonald’s is a well-known chain of restaurants serving over 68 million customers and whose brand is recognized globally. Over 80% of the restaurants operate under a franchise system whereby a given entrepreneur acquires the right to operate under the McDonald’s brand by providing products related to the brand. McDonalds obtained its strong brand name through its business model that seeks to provide a consistent dining experience as well as quality and first service throughout all the restaurants. However, with its strong recognition the company faces various challenges as discussed in the SWOT analysis below. This study also analyzes how the company adapts to change and opportunities it can utilize to maintain its market relevance.
Economic, Legal and Regulatory Forces and Trends
Economic forces and trends entail factors that have an impact on the spending as well as the consumer purchasing power. Different economic factors that influence McDonald’s for instance since it operates within various countries it will have to set product prices about the economic status of these countries. A competitive pricing has been McDonald’s strategy in curbing competition and ensuring economies of scale. Most of McDonald’s market is within America where the economy is stable giving it an opportunity to grow in a steady manner. However, the dependence on this market could pose threats if economies change. Economies in other countries are mostly unstable with high economy recession posing a threat to the company’s businesses, for instance, the Chinese economy has not been stable to assure a sustainable business (Greenspan, 2015).
Different policies and laws govern the operations and mandate of McDonald’s while the governments that the company operates in initiate these regulations. In the U.S, the company has to follow strict employment policies that for instance set out the minimum wage levels. McDonalds must meet local health regulations for the food as well as animal welfare regulations within the supply chain operations. Due to the threat of lawsuits about the health status of their food McDonald’s is trying to ensure the provision of healthy products.
How McDonalds Adapts to Change
There are different ways in which McDonald’s has ensured that it has adapted with the changes in the market. According to (Mourdoukoutas, 2011) uniformity is one strategy that the company has used to ensure that they remain competitive. It is amazing that no matter the McDonald’s outlet one visits they will experience the same services since all its operations are standardized and with the same marketing strategies. Segmentation has been a strategy for adaptation of the company, most of their marketing has been targeting children for instance in ...
This project is an extensive research on the buying behavior of consumers for different brands of chocolates. It covers facts and figures and depicts all graphs of the companies. It begins with the introduction of industries. It covers some of the major strategies adopted by the companies like their pricing policy, sales promotion, and advertising policy, distribution policy etc. The project has been made interesting with the inclusion of the topics, which covers the 4P’s of marketing.
The major players in the sweet confectionary industry in India are Amul, Campo, Cadbury, and Nestle. They have a cut-throat competition among themselves. Whatever strategy is followed by one company, it is copied by the other to make themselves popular among the market too.
Running head EXTERNAL ENVIRONMENTAL SCAN .docxcowinhelen
Running head: EXTERNAL ENVIRONMENTAL SCAN
1
EXTERNAL ENVIRONMENTAL SCAN
2
External environmental scan of McDonald’s
Student’s name
Course number
Instructor’s name
Date
External environmental scan of McDonald’s
Introduction
McDonald's Corporation is the world biggest chain of fast food eating place and franchises system in the globally. The organization was found or established in 1940 east of Pasadena, California by two brothers Richard and Maurice McDonald. Presently the organization has 35,000 braches across the world in 125 countries with an estimated daily customer of 69 million. In the year 2013 the organization recorded an operating income of approximately US$ 9 billion which is a clear indication of the success since the establishment in 1940. Due tot hat fact that its the biggest food chain across the globe its gets affected by all the external factors such as political situation in the countries, economical circumstance, local competition, buyer behavior, legal rules and regulation across the nations and societal factors.
The organization faces two major external factors including the substitution of new products that are healthier as compared to fast food and the entrant of new competitors in the market. This essay does the study of these external aspects that are affecting or can affect the McDonald in a constructive or unconstructive manner. The paper also comprises five force examination of fast food analysis to cover all features of external factors impacting this commerce.
Porter's Five Forces Analysis
Porter's five force analysis is a type of structure that is utilized by the organization to determine the competition levels in the market and provided vital information that will be used to developed strategies that leads to competitive advantages (Burks, 2015). This analysis provide the evaluation or information that can be used by new entrant or existing organization as the negative and positive market current and future conditions are exploited. Higher competition levels are presented in the industry of fast food.
Threat of New entrant - At the present time there is no much competition due to new entrant in the market that can have the significant effects to McDonald as they have already established brand name in the market. Due to that fact that McDonald has invested more on their employees and the products hence providing acceptable standards in the market there has been a barrier blocking some of the new small entrant to the market. Creating a good image and provision of better services to the client is one of the main aspects to consider in the food industry to win the customer loyalty.
The existing major competitors of McDonald are Burger King and KFC. However individuals are having high preference to McDonald products as they are high quality and within the affordable prices. So at this time for M ...
This document proposes a new marketing strategy for Braga Permai, an old restaurant in Bandung, Indonesia, to address declining sales during the COVID-19 pandemic. It analyzes Braga Permai's current business and the industry through surveys of customers, competitors, and the environment. A SWOT analysis identified strengths in heritage but weaknesses in digital presence. A new 7P's strategy is proposed, including signature products, government promotion, optimized digital/social media, package menus, and facility improvements. The strategy aims to increase sales and optimize Braga Permai's resources in the new market conditions.
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McDonalds marketing strategy / case study - Czech RepublicMiroslav Jiřík
The document proposes a new marketing strategy for McDonald's in the Czech Republic. It begins with an analysis of McDonald's business model, products, market position, competition, and customer segments. Key findings are that McDonald's is losing market share in the quick service restaurant sector. The proposed strategy is to take a "retail" approach focused on increasing value for money. Specific initiatives are tailored for different customer segments and aim to build the brand while offering deals. Initiatives include strengthening value menus, loyalty programs, healthy options, and expanding the McCafe brand.
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McDonald's mission is to be its customers' favorite place and way to eat and drink. Its global strategy focuses on exceptional customer experience. It is committed to continuously improving operations and customer experience. McDonald's sees its competitive advantages as affordable prices, adherence to the fast food format, universal taste, and its large real estate holdings. It conducts segmentation, targeting and positioning as part of its marketing strategy.
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1. Page 1 of 44
St. Kabir Institute of Professional Studies.
Topic:- Comparative Analysis of McDonald‟s and
Dominos with respect to Customer Preference.
Submitted to:- Submitted by:-
Dr. Manish Thaker Lalit Soni (35)
2. Page 2 of 44
LATTER OF AUTHORITARIAN
27th November,
Dear Reader,
We are authorized by our course instructor, Mr. Manish Thaker
to prepare a research report on “Comparative Analysis of
McDonald‟s and Dominos with respect to Customer Preference”
to be submitted by 27th November, 2012.
This is done in partial fulfillment of the course Business
Research Methodology.
Sincerely
Lalit Soni(35)
3. Page 3 of 44
ACKNOWLEDGEMENT
I, the undersigned, Lalit Soni here by, declare that this
dissertation titled Comparative Analysis of McDonald‟s and
Dominos with respect to Customer Preference in Ahmedabad is
an original and bonafide work carried out under the guidance of
Prof. Manish Thaker, St. Kabir Institute of Professional Studies,
Ahmedabad.
The empirical findings in this report are based on the data
collected.
This dissertation does not form any basis for other degree or
diploma.
______________________
Date :
Place: Ahmedabad
4. Page 4 of 44
Table of Contents:-
1) Executive Summary
2) Introduction
3) Literature Review
4) Research Proposal
5) Data Analysis by SPSS
6) Annexure
7) Finding
8) Conclusion
5. Page 5 of 44
Executive Summery
This report contains the detailed research
about the “Comparative Analysis of McDonald‟s
and Dominos with respect to Customer
Preference”. The aim of the research is to
evaluate customer perception in terms of
secondary market food services offered by
McDonald and Dominos Restaurants. The
research was conducted in the period of
September to November. The target population of
the research was the people of Ahmadabad. Out
of this the sample size of 100 were drawn based
on convenient sampling technique. The research
was done by filling the questionnaire which was
fully drawn on the basis of the research
objectives.
6. Page 6 of 44
Introduction:-
McDonald and Dominos both gives same kind of facility but
sometime McDonald gives many kind of facilities with new
schemes by reasonable price which is good for consumer and by
this consumer perception change toward the McDonald and
Dominos gives good facility but compare to McDonald much
not good facility.
Still people attracted toward McDonald Compare to Dominos.
Research Objectives:
The key objectives of the research are identified as following:
To know that who gives best Taste and Services.
To know that why people attracted toward fast food
restaurant.
To know about McDonald and Dominos Ambience.
7. Page 7 of 44
Research Design:- According to our Research, Research Design
is a Descriptive Research because Descriptive says that the
collect data from People and there attributes.
Research design is the that phase where researcher has to detail
a plan in which alternatives are going to be chose at each of the
following stages.
Selection of type of research.
Selection of sample size and sampling techniques.
Selection of methods of data analysis.
Research Methodology:- In a research methodology we
researched on different kind of method.
By mailing
By face to face
8. Page 8 of 44
Methods of Data Analysis:- The 11 questions filled from the
customers and in this 10 questions was frequency and 1 question
result got by Crosstab.
The all data analysis by SPSS
software.
Hypothesis:-It is a assumption about the McDonald‟s and
Dominos Customer parameter.
Hypothesis is a formal statement that presents the expected
relationship between an independent and dependent
variable.”(Creswell 1994)
We have taken Hypothesis on this topic:-
Null hypothesis:-Preference of customer with McDonald and
Dominos both are equal.
H0: µ0= µ1
9. Page 9 of 44
Alternative hypothesis:-Preference of customer with McDonald
and Dominos both are not equal.
H1: µ0≠ µ1
(Where µ0 is No. of Customer Preference at McDonald and
µ1 No. of customer preference at Dominos)
Objective:-
1. We‟ll get customer preference by this Hypothesis with the
Secondary data help.
2. We‟ll get customer preference by this Hypothesis.
3. By the µ0 representingMcDonald and µ1 representing
Dominos.
4. We‟ll get information by students and Employee.
5. We‟ll get by this which have the best outlets, menu and
variety of items.
10. Page 10 of 44
Sampling plan:-
1. Sample size:- we‟ll collect data from 100 peoples.
2. Sampling technique to be used to convince the research
used this project.
3. We‟ll go for collect data in Ahmadabad Malls.
4. We‟ll ask only from Students and Employee.
12. Page 12 of 44
Literature Review
India has been acknowledged as one of the most promising and
fastest growing economy of the world. A fast of food service
market of the magnitude of India growing at a scorching and 25-
30 per cent year on year has barely furious 10-15 QSR brands.
The opportunity is huge and so are the challenges.
In Secondary data we mentioned three tables that tables showing
outlets, sales ranking and Menu item that is table by Quick
Service Restaurant (QSR).
In US this research completed by five students Ashley Peterson,
Brandi Guertin, Lexi Bean, Luke Healy and Matt Stagnone.
In India this research completed by many people‟s like:-
“Bhavya Misra 24 July-August 2011 FOOD SERVICE INDIA
EDITION”
“Saurabh Gupta ICFAI BUSINESS SCHOOL HYDERABAD”
13. Page 13 of 44
Market share of leading foodservice formats in India (percentage
broke down)
Brand
Brand Company
name
(GBO)
2004 2005 2006 2007 2008 2009
McDonald’s McDonald‟s
corporation
0.1 0.1 0.2 0.2 0.2 0.2
Domino’s Dominos
pizza Corp
0.0 0.1 0.1 0.1 0.1 0.1
Consumer Food service by Location in India:-
Standalone dominates, with an 87% share of outlets in
2009.
14. Page 14 of 44
Travel locations record the strongest growth of 17%in 2009
to reach 64,000 outlets.
Shopping mall outlets suffer from the economic downturn
in 2009.
Foodservice operators expand in travel and standalone
locations in 2009.
Retail is expected to record the fastest CAGR of 9% in
terms of outlets over the forecast period.
source: Euro monitor
International Report, Aug 2010
QSR‟s snapshot in India :- Total number of outlets as of may
2011
15. Page 15 of 44
Company outlets
McDonald’s 216
Domino’s 368
Subway 204
Yum Brands 300 Plus
Nirula’s 85 Plus
Yo! China 50 Plus
JumboKing Vada
Pav
43
Café Coffee Day 1200 Plus
1. Market at McDonald‟s:-The average of Indian urban Indian
consumer the market “When McDonald‟s decided to enter India
in size and potential of restaurants are only expected1989, there
was nothing readily available here to rapidly grow in future,” by
ASHISH KAPUR.
QSRs the teaching them how to produce the ingredients fastest
growing foodservice segment, growing at an that McDonald‟s
needed, with know-how and annual rate of 25-30 per cent.
„Vikram Bakshi‟ (Management Head) estimates the overall size
of the QSR developing a menu which would be relevant to
16. Page 16 of 44
industry in India to be about Rs 43,000 crore, Indian consumers
along with segregation of non with the organized segment
accounting for paltry vegetarian and vegetarian cooking
sections. 16 per cent of the market However, this ratio is
expected to change in the next few years.
“The organized segment would increase to about 45% of the
market by 2015, when the overall size of the industry would
reach around Rs 62,000 crore”.
2. Market at Domino‟s:- Domino‟s India also reworks its
menu mix from time to time based on continuous customer
feedback Domino‟s has set in place a flexible supply chain
which can quickly adapt to the changing market involved in
requirements.
Companies in standalone locations in the margins are thin, and
menu pricing plays big With 11,514 employees across 378
stores, the 2009 role in defining success or failure. Also, QSRs
need HR department of Domino‟s faces a big challenge.
There is a scarcity of professional and CAGR of 9% in terms
explains.
17. Page 17 of 44
Euro monitor International Report, Aug 2010 QSRs in India :
Snapshot Total Number of Outlets as of May „11 McDonald‟s
India 216 Domino‟s that QSRs would always have a larger pie
of the IEO business. Given a typically high employee churn, it
368(Informal Eating Out) market and their life cycle becomes
even bigger challenge,” Jubilant Food Works, which operates
the Domino's Pizza chain, on Wednesday reported same-store
sales growth of 22.3% for April-June, down from 36.7% in the
year-ago quarter.
"Consumers are getting more discreet as far as spends in the
QSR (quick service restaurant) format are concerned, but on a
standalone basis and in the current economic environment, our
numbers are very robust,"
Domino's CEO Ajay Kaul said.
18. Page 18 of 44
Our Objective :-
We‟ll analyze on this topic by customer preference.
Our targeted persons are Students and Employee (work in
companies).
We‟ll compare on McDonald‟s and Dominos Menu,
product price and Services.
We‟ll define the different age group come to there
regularly.
OUR STRATERGY:-
19. Page 19 of 44
We‟ll go to McDonald‟s and Dominos for know the
customer‟s Preference.
According to “Bhavya Misra and Saurabh Gupta” Research
we‟ll new research by that data.
We‟ll make Questionnaire for know to customer
preference.
21. Page 21 of 44
RESEARCH DESIGN
Research Design:- Research design is a master plan that
specifies the methods and procedures for collecting and
analyzing needed information.
Research design types:-
Exploratory
research
• Gather
preliminary
information
that will help
deine the
problem and
suggest
hypothesis.
Descriptive
research
• It's define the
present
status of
people
,attribute and
progress.
Causal
research
• Test
hypothesis
about cause
and effect
relationships.
22. Page 22 of 44
Research Design:- According to types of research the
Descriptive research is good for collecting data of this topic
because Descriptive says that the collect data from People and
there attributes.
METHOD OF DATA COLLECTION
Method of Data collection:-Method of data collections are
three types :-
1. By Mailing:- It‟s mean paper questinaire to
respondents,who fill them out and mail them back.
2. By telepohonic:- We ask question by telephone it can be
telephone interview.
3. By Face-to-face:- In this we‟ll go in McDonald and
Dominos for collect the data for face-to-face data.
On this topic we are using mostly Face-to-face Method.
Types of data collection:-
23. Page 23 of 44
1. Primary data collection
2. Secondary data collection
1.Primary data collection:- In the primary data we generate the
new idea about McDonald and Dominos there services, outlets
and menu.
I. To understand customer need, want attitude and behavior.
II. To discover new constructs and measurement method.
III. To Generate new idea about products and services.
2.Secondary data collection:-In a secondary data we collect
information from the internet, magazine and news paper.
Which is collected by another
person and researcher from their data collecting and collecting
from there source that is also called secondary data collection.
24. Page 24 of 44
I. Identify consumption patterns
II. Estimating market potential
III. Enhanching cutomer database
26. Page 26 of 44
1. Do you like fast food?
Frequen
cy
Percent Valid
Percent
Cumulative
Percent
Valid
1 74 91.4 93.7 93.7
2 5 6.2 6.3 100.0
Total 79 97.5 100.0
Missin
g
Syste
m
2 2.5
Total 81 100.0
27. Page 27 of 44
2. Which Fast food Restaurant do you like?
Frequenc
y
Percent Valid
Percent
Cumulative
Percent
Valid
1 60 74.1 75.0 75.0
2 2 2.5 2.5 77.5
3 3 3.7 3.8 81.3
4 4 4.9 5.0 86.3
5 11 13.6 13.8 100.0
Total 80 98.8 100.0
Missing System 1 1.2
Total 81 100.0
28. Page 28 of 44
3.How often do you visit?
Frequenc
y
Percent Valid
Percent
Cumulative
Percent
Valid
1 6 7.4 7.5 7.5
2 26 32.1 32.5 40.0
3 10 12.3 12.5 52.5
4 38 46.9 47.5 100.0
Total 80 98.8 100.0
Missing System 1 1.2
Total 81 100.0
29. Page 29 of 44
4.When would you like to come in here?
Frequenc
y
Percent Valid
Percent
Cumulative
Percent
Valid
1 12 14.8 15.0 15.0
2 44 54.3 55.0 70.0
3 22 27.2 27.5 97.5
4 2 2.5 2.5 100.0
Total 80 98.8 100.0
Missing System 1 1.2
Total 81 100.0
30. Page 30 of 44
5.Do you think fast food is healthy?
Frequenc
y
Percent Valid
Percent
Cumulative
Percent
Valid
1 18 22.2 22.5 22.5
2 45 55.6 56.3 78.8
3 17 21.0 21.3 100.0
Total 80 98.8 100.0
Missing System 1 1.2
Total 81 100.0
31. Page 31 of 44
6.Who gives you best service?
Frequen
cy
Percent Valid
Percent
Cumulative
Percent
Valid
1 50 61.7 63.3 63.3
2 15 18.5 19.0 82.3
3 14 17.3 17.7 100.0
Total 79 97.5 100.0
Missin
g
Syste
m
2 2.5
Total 81 100.0
32. Page 32 of 44
7.What meal do you prefer to eat at McDonald?
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 27 33.3 35.1 35.1
2 26 32.1 33.8 68.8
3 19 23.5 24.7 93.5
4 5 6.2 6.5 100.0
Total 77 95.1 100.0
Missing System 4 4.9
Total 81 100.0
33. Page 33 of 44
8.Your expectation completed from here?
Frequen
cy
Percent Valid
Percent
Cumulative
Percent
Valid
1 63 77.8 78.8 78.8
2 17 21.0 21.3 100.0
Total 80 98.8 100.0
Missin
g
Syste
m
1 1.2
Total 81 100.0
34. Page 34 of 44
9.Are you satisfied with their products price and services?
Frequency Percent Valid Percent Cumulative
Percent
Valid
1 67 82.7 83.8 83.8
2 13 16.0 16.3 100.0
Total 80 98.8 100.0
Missing System 1 1.2
Total 81 100.0
35. Page 35 of 44
10.How much Money you spend in one
time?
Freque
ncy
Perce
nt
Valid
Percent
Cumulat
ive
Percent
Valid
1 30 37.0 37.5 37.5
2 27 33.3 33.8 71.3
3 15 18.5 18.8 90.0
4 8 9.9 10.0 100.0
Total 80 98.8 100.0
Missi
ng
Syst
em
1 1.2
Total 81 100.0
37. Page 37 of 44
11.11.Please rate the reason for your choice? [Taste] *
11.21.Please rate the reason for your choice? [Taste]
Cross tabulation
38. Page 38 of 44
11.12.Please rate the reason for your choice? [Distance] *
11.22.Please rate the reason for your choice? [Distance]
Crosstabulation
39. Page 39 of 44
11.13.Please rate the reason for your choice? [Price] *
11.23.Please rate the reason for your choice? [Price]
Cross tabulation
40. Page 40 of 44
11.14. Please rate the reason for your choice? [Ambience]
11.24. Please rate the reason for your choice? [Ambience]
Cross tabulation
41. Page 41 of 44
11.15. Please rate the reason for your choice? [Service]
11.25. Please rate the reason for your choice? [Service]
Cross tabulation
42. Page 42 of 44
Annexure:-
We are Students of SKIPS, and we are doing Research on
McDonald and Dominos.
Tick the relevant option.
1. Do you like fast food?
Yes No
2. Which Fast food Restaurant do you like?
McDonald Papa John
Subway U.S.Pizza
Dominos
3. How often do you visit?
Once a day once a week
Twice in week once a month
4. When would you like to come in here?
Breakfast Lunch
Dinner Desert
5. Please rate the reason for your choice?
1 2 3 4 5
43. Page 43 of 44
Taste Distance Price Ambience Service
McDonald
Dominos
6. Do you think fast food is healthy?
Yes No
No idea
7. Who gives you best service?
McDonald Dominos
Others
8. What meal do you prefer to eat at McDonald?
Mc chicken Burger Mc veggie meal
McAloo Burger French fries
9. Your expectation completed from here?
Yes No
10. Are you satisfied with their products price and services?
Yes No
11. How many Money you spend in one time?
Less than 100 more than 100
More than 200 more than 200-400
44. Page 44 of 44
Finding:-
We Compare between McDonald and Dominos and we
found that in it McDonald gives best Services, Taste and
Price.
We found that Customer Perception Change towards the
McDonald.
McDonald gives good product at low price.
McDonald creates a new thing (according to Customer).
Conclusion:-
Firstly we took two tailed Hypothesis but now we found
from this research that McDonald is much more better than
Dominos.
This Research shows that McDonald is good at lower price
Customer according to their perception.