The document discusses establishing a circular economy for construction and real estate through new business models and relationships between building owners and users. It advocates a "cradle-to-cradle" approach where suppliers retain control over resources even after use in buildings. This allows components to be reused when it is economically and environmentally sensible. A research project will examine separating base buildings from changeable interior fit outs, explore performance-based contracts, and capture the new process in technical standards to establish a sustainable circular construction economy. Private sponsors of the €400,000 research will receive access to results and influence the approach to gain competitive advantage.